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@@ -0,0 +1,307 @@
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---
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name: seo-post
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description: Optimizar posts WordPress com RankMath Pro via WP-CLI. Auditar, corrigir e aplicar SEO completo incluindo schema, OG, robots e links internos. Usar quando "seo post", "rankmath", "schema", "optimizar artigo", "seo wordpress".
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context: fork
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---
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# /seo-post — Optimizar Posts WordPress com RankMath Pro
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Modos: auditar (com ID), aplicar (com ID + dados), bulk (com lista IDs), novo (pipeline completo).
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## Constantes
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```
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SERVIDOR: server (via mcp__ssh-unified__ssh_execute)
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WP_PATH: cd /home/ealmeida/public_html
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WP_CLI: wp --allow-root
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WP_USER: --user=2 (para wp eval)
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MANUAL: Hub/06-Operacoes/Documentacao/Manuais/WP-CLI/Rank-Math-WP-CLI-Manual-Definitivo.md
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```
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## Modo auditar (/seo-post ID)
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Verifica estado SEO de um post e lista problemas.
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```bash
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cd /home/ealmeida/public_html
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# 1. Dados do post
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wp --allow-root post get POST_ID --fields=ID,post_title,post_name,post_status --format=table
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# 2. Todos os meta RankMath
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wp --allow-root post meta list POST_ID --format=table | grep rank_math
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# 3. Thumbnail e alt text
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THUMB_ID=$(wp --allow-root post meta get POST_ID _thumbnail_id)
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wp --allow-root post meta get $THUMB_ID _wp_attachment_image_alt
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# 4. Schema no HTML
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curl -s "URL_DO_POST" | grep -o '"@type":"[^"]*"' | sort -u
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```
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**Checklist de auditoria:**
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| Campo | Verificacao |
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|-------|-----------|
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| rank_math_title | Existe? 50-70 chars? Tem keyword? |
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| rank_math_description | Existe? 150-160 chars? Tem keyword? |
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| rank_math_focus_keyword | Existe? 1-3 keywords CSV? |
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| rank_math_primary_category | Existe? ID valido? |
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| rank_math_robots | Array? Tem ["index"]? |
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| rank_math_advanced_robots | Array JSON? max-image-preview large? |
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| rank_math_rich_snippet | "article"? |
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| rank_math_snippet_article_type | "NewsArticle" ou "BlogPosting" ou "Article"? |
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| rank_math_schema_* | Existe meta com schema? Tem isPrimary 1? |
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| rank_math_facebook_title | Existe? |
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| rank_math_facebook_image | Existe? URL valido? |
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| rank_math_twitter_card_type | "summary_large_image"? |
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| _thumbnail_id | Existe? Imagem real? |
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| Alt text imagem | Tem keywords? |
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| post_name (slug) | Curto? <40 chars? Tem keyword? |
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| rank_math_seo_score | Existe? >0? Se N/A -> executar Passo 6 |
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**Output:** tabela com campo, estado (OK/FALHA), valor actual, accao sugerida.
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## Modo aplicar (/seo-post ID com dados)
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Aplica SEO completo a um post. Pedir ao utilizador:
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- Titulo SEO (ou gerar a partir do post_title)
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- Meta description
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- Focus keywords (CSV)
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- Tipo schema: NewsArticle (noticias) ou Article (guias) ou BlogPosting (blog)
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### Passo 1: Strings simples
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```bash
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wp --allow-root post meta update POST_ID rank_math_title 'TITULO SEO'
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wp --allow-root post meta update POST_ID rank_math_description 'META DESC'
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wp --allow-root post meta update POST_ID rank_math_focus_keyword 'kw1,kw2,kw3'
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wp --allow-root post meta update POST_ID rank_math_primary_category 'CAT_ID'
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```
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### Passo 2: Arrays (OBRIGATORIO --format=json)
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```bash
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wp --allow-root post meta update POST_ID rank_math_robots '["index"]' --format=json
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wp --allow-root post meta update POST_ID rank_math_advanced_robots '{"max-snippet":"-1","max-video-preview":"-1","max-image-preview":"large"}' --format=json
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```
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### Passo 3: Schema — DOIS formatos (AMBOS obrigatorios)
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```bash
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# Legacy (dashboard RankMath)
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wp --allow-root post meta update POST_ID rank_math_rich_snippet 'article'
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wp --allow-root post meta update POST_ID rank_math_snippet_article_type 'TIPO'
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# TIPO: NewsArticle (noticias), Article (guias), BlogPosting (blog)
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# Novo (schema real no HTML — via wp eval)
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wp --allow-root eval '
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$schema = [
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"metadata" => ["title" => "TIPO", "type" => "custom", "shortcode" => "s-" . uniqid(), "isPrimary" => "1"],
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"@type" => "TIPO",
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"headline" => "%seo_title%",
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"description" => "%seo_description%",
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"keywords" => "%keywords%",
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"image" => ["@type" => "ImageObject", "url" => "%post_thumbnail%"],
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"author" => ["@type" => "Organization", "name" => "Descomplicar", "url" => "https://descomplicar.pt"],
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"publisher" => ["@type" => "Organization", "name" => "Descomplicar", "url" => "https://descomplicar.pt"],
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"datePublished" => "%date(Y-m-dTH:i:sP)%",
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"dateModified" => "%modified(Y-m-dTH:i:sP)%",
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"articleSection" => "%categories%"
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];
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update_post_meta(POST_ID, "rank_math_schema_TIPO", $schema);
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echo "Schema OK\n";
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' --user=2
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```
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### Passo 4: Social / OG
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```bash
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wp --allow-root post meta update POST_ID rank_math_facebook_title 'TITULO OG'
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wp --allow-root post meta update POST_ID rank_math_facebook_description 'DESC OG'
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wp --allow-root post meta update POST_ID rank_math_facebook_image 'IMAGE_URL'
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wp --allow-root post meta update POST_ID rank_math_og_content_image 'IMAGE_URL'
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wp --allow-root post meta update POST_ID rank_math_twitter_card_type 'summary_large_image'
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```
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### Passo 5: Slug (se necessario)
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```bash
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wp --allow-root post update POST_ID --post_name='slug-curto-keyword'
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```
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### Passo 6: SEO Score (OBRIGATORIO — posts via CLI nao calculam score automaticamente)
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O RankMath calcula o SEO Score apenas no editor Gutenberg (JavaScript). Posts criados via WP-CLI ficam com score "N/A" no dashboard. Este passo calcula e grava o score server-side.
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```bash
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wp --allow-root eval '
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$post_id = POST_ID;
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$post = get_post($post_id);
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$title = get_post_meta($post_id, "rank_math_title", true);
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$desc = get_post_meta($post_id, "rank_math_description", true);
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$kw_raw = get_post_meta($post_id, "rank_math_focus_keyword", true);
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$keywords = array_map("trim", explode(",", $kw_raw));
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$kw = strtolower($keywords[0] ?? "");
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$content = $post->post_content;
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$slug = $post->post_name;
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$word_count = str_word_count(strip_tags($content));
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$score = 0;
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// Testes SEO (20 criterios, max 86 pontos brutos -> normalizado 0-100)
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if ($kw) $score += 5;
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if ($title) $score += 5;
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if ($desc) $score += 5;
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if ($title && stripos($title, $kw) !== false) $score += 5;
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if ($desc && stripos($desc, $kw) !== false) $score += 5;
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if (stripos($slug, str_replace(" ", "-", $kw)) !== false) $score += 5;
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if ($title && stripos($title, $kw) === 0) $score += 3;
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$tlen = strlen($title); if ($tlen >= 30 && $tlen <= 70) $score += 5;
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$dlen = strlen($desc); if ($dlen >= 100 && $dlen <= 160) $score += 5;
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if (has_post_thumbnail($post_id)) $score += 5;
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if ($word_count >= 600) $score += 5;
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if ($word_count >= 300) $score += 3;
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if (stripos($content, $kw) !== false) $score += 5;
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if (preg_match_all("/href=[\"\\x27]https?:\\/\\/descomplicar\\.pt/i", $content) >= 1) $score += 3;
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if (preg_match_all("/href=[\"\\x27]https?:\\/\\/(?!descomplicar\\.pt)/i", $content) >= 1) $score += 3;
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if (preg_match("/<h[23]/i", $content)) $score += 3;
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if (preg_match("/<h[23][^>]*>.*" . preg_quote($kw, "/") . "/si", $content)) $score += 3;
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if (preg_match("/alt=[\"\\x27][^\"\\x27]+[\"\\x27]/i", $content)) $score += 2;
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if (get_post_meta($post_id, "rank_math_rich_snippet", true)) $score += 3;
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if (get_post_meta($post_id, "rank_math_primary_category", true)) $score += 2;
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$final = min(100, max(0, round(($score / 86) * 100)));
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update_post_meta($post_id, "rank_math_seo_score", $final);
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echo "SEO Score: $final/100\n";
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' --user=2
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```
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### Passo 7: Verificar
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```bash
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curl -s "URL" | grep -o '"@type":"[^"]*"' | sort -u
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wp --allow-root post meta list POST_ID --format=table | grep rank_math
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```
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## Modo bulk (/seo-post bulk)
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Aplicar schema a multiplos posts. Util para corrigir posts antigos.
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```bash
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# Aplicar schema Article a todos os guias sem schema
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wp --allow-root eval '
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$schema = [
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"metadata" => ["title" => "Article", "type" => "custom", "shortcode" => "s-" . uniqid(), "isPrimary" => "1"],
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"@type" => "Article",
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"headline" => "%seo_title%",
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"description" => "%seo_description%",
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"keywords" => "%keywords%",
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"image" => ["@type" => "ImageObject", "url" => "%post_thumbnail%"],
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"author" => ["@type" => "Organization", "name" => "Descomplicar", "url" => "https://descomplicar.pt"],
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"publisher" => ["@type" => "Organization", "name" => "Descomplicar", "url" => "https://descomplicar.pt"],
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"datePublished" => "%date(Y-m-dTH:i:sP)%",
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"dateModified" => "%modified(Y-m-dTH:i:sP)%",
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"articleSection" => "%categories%"
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];
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$posts = get_posts(["numberposts" => -1, "post_status" => "publish", "meta_query" => [["key" => "rank_math_rich_snippet", "compare" => "NOT EXISTS"]]]);
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$count = 0;
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foreach ($posts as $p) {
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update_post_meta($p->ID, "rank_math_rich_snippet", "article");
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update_post_meta($p->ID, "rank_math_snippet_article_type", "BlogPosting");
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update_post_meta($p->ID, "rank_math_schema_Article", $schema);
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$count++;
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}
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echo "$count posts actualizados com schema Article\n";
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' --user=2
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```
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### Bulk: calcular SEO Score para todos os posts sem score
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```bash
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wp --allow-root eval '
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$posts = get_posts(["numberposts" => -1, "post_status" => "publish", "meta_query" => [
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["key" => "rank_math_focus_keyword", "compare" => "EXISTS"],
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["relation" => "OR",
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["key" => "rank_math_seo_score", "compare" => "NOT EXISTS"],
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["key" => "rank_math_seo_score", "value" => "", "compare" => "="]
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]
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]]);
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$count = 0;
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foreach ($posts as $p) {
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$title = get_post_meta($p->ID, "rank_math_title", true);
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$desc = get_post_meta($p->ID, "rank_math_description", true);
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$kw = strtolower(trim(explode(",", get_post_meta($p->ID, "rank_math_focus_keyword", true))[0] ?? ""));
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$slug = $p->post_name;
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$content = $p->post_content;
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$wc = str_word_count(strip_tags($content));
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$s = 0;
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if ($kw) $s += 5;
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if ($title) $s += 5;
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if ($desc) $s += 5;
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if ($title && stripos($title, $kw) !== false) $s += 5;
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if ($desc && stripos($desc, $kw) !== false) $s += 5;
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if (stripos($slug, str_replace(" ", "-", $kw)) !== false) $s += 5;
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if ($title && stripos($title, $kw) === 0) $s += 3;
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$tl = strlen($title); if ($tl >= 30 && $tl <= 70) $s += 5;
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$dl = strlen($desc); if ($dl >= 100 && $dl <= 160) $s += 5;
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if (has_post_thumbnail($p->ID)) $s += 5;
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if ($wc >= 600) $s += 5;
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if ($wc >= 300) $s += 3;
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if (stripos($content, $kw) !== false) $s += 5;
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if (preg_match_all("/href=[\"\\x27]https?:\\/\\/descomplicar\\.pt/i", $content) >= 1) $s += 3;
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if (preg_match_all("/href=[\"\\x27]https?:\\/\\/(?!descomplicar\\.pt)/i", $content) >= 1) $s += 3;
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if (preg_match("/<h[23]/i", $content)) $s += 3;
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if (preg_match("/<h[23][^>]*>.*" . preg_quote($kw, "/") . "/si", $content)) $s += 3;
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if (preg_match("/alt=[\"\\x27][^\"\\x27]+[\"\\x27]/i", $content)) $s += 2;
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if (get_post_meta($p->ID, "rank_math_rich_snippet", true)) $s += 3;
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if (get_post_meta($p->ID, "rank_math_primary_category", true)) $s += 2;
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$final = min(100, max(0, round(($s / 86) * 100)));
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update_post_meta($p->ID, "rank_math_seo_score", $final);
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$count++;
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}
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echo "$count posts actualizados com SEO score\n";
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' --user=2
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```
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## Categorias de noticias (referencia)
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| Categoria | ID | Slug |
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|-----------|-----|------|
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| Noticias (pai) | 1188 | noticias |
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| IA e Agentes | 1189 | ia-agentes |
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| Automacao | 1190 | automacao |
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| Marketing Digital | 1191 | marketing-digital |
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| Tecnologia | 1192 | tecnologia |
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| Regulacao e Europa | 1193 | regulacao-europa |
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| Negocios e PMEs | 1194 | negocios-pmes |
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## Erros comuns
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| Erro | Causa | Solucao |
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|------|-------|---------|
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| Schema: Off no dashboard | Faltam campos legacy | Definir rank_math_rich_snippet + rank_math_snippet_article_type |
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| Schema nao aparece no HTML | Falta rank_math_schema_* | Usar wp eval com array PHP |
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| Robots corrompidos | Sem --format=json | SEMPRE --format=json para arrays |
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| User ID invalido | --user=1 nao existe | Usar --user=2 (ealmeida) |
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| Heredoc no conteudo | cat <<EOF | NUNCA heredoc, aspas simples directas |
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| SEO Score N/A no dashboard | Post criado via CLI sem Gutenberg | Executar Passo 6 (calculo server-side) |
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## Referencia
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- **Skill relacionada:** `/rank-math` — gestao completa RankMath (audit, bulk, redirects, indexing, analytics, backup)
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- Manual completo: `Hub/06-Operacoes/Documentacao/Manuais/WP-CLI/Rank-Math-WP-CLI-Manual-Definitivo.md`
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- Pesquisa Claude: `Hub/06-Operacoes/Documentacao/Manuais/WP-CLI/Rank-Math-SEO-WP-CLI-Skils-Pesquisa-Claude.md`
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- Pesquisa Gemini: `Hub/06-Operacoes/Documentacao/Manuais/WP-CLI/Rank-Math-SEO-WP-CLI-Skills-Pesquisa-Gemini.md`
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---
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## Healing Log
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Registo de erros conhecidos e como evitá-los. Lido automaticamente antes de executar.
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```jsonl
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{"date":"","issue":"","fix":"","source":"user|auto"}
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```
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*Adicionar nova linha após cada erro corrigido.*
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