---
name: product
description: Gestao de produto desde discovery ate execucao, usando frameworks como RICE, MoSCoW e Jobs-to-be-Done.
---

# Skill /product - Product Management & Planning

Skill especializada em gestao de produto, desde discovery ate execucao.

## Sintaxe

```
/product [operacao] [contexto]
```

**Operacoes:**
- `discovery` - Problem space, jobs-to-be-done, validation
- `prioritize` - RICE scoring, MoSCoW, value/effort matrix
- `roadmap` - Planeamento quadrimestral, epics, milestones
- `backlog` - User stories, acceptance criteria, refinement
- `sprint` - Sprint planning, capacity, DoD

## Quando Usar

- Planear novo produto ou feature
- Priorizar backlog com multiplas requests
- Criar roadmap trimestral/anual
- Refinar user stories
- Optimizar processo de produto

---

## Contexto NotebookLM

ANTES de executar, consultar notebooks:

```
mcp__notebooklm__notebook_query({
  notebook_id: "79d43410-0e29-4be1-881d-84db6bdc239a",
  query: "<adaptar ao contexto do pedido do utilizador>"
})
```

---

## Protocolo de Execucao

### 1. Product Discovery

**Jobs to be Done (JTBD):**

```
When [situacao]
I want to [motivacao]
So I can [outcome desejado]
```

**Validation Framework resumo:**
- **Desirability:** Users querem? (interviews, surveys, prototype tests)
- **Viability:** Negocio faz sentido? (TAM/SAM/SOM, unit economics, ROI > 3x)
- **Feasibility:** Conseguimos construir? (spike, dependencies, timeline)

Detalhes completos: [references/metricas-produto.md](references/metricas-produto.md)

### 2. Prioritization

**RICE Score (recomendado):**

```
Score = (Reach x Impact x Confidence) / Effort
```

Tambem disponivel: MoSCoW, Value vs Effort Matrix.

Detalhes e exemplos: [references/prioritization-frameworks.md](references/prioritization-frameworks.md)

### 3. Roadmap Planning

Template quadrimestral com themes, epics, milestones e success metrics.

Templates completos: [references/roadmap-sprint-templates.md](references/roadmap-sprint-templates.md)

### 4. User Stories

```
Como [role]
Quero [accao]
Para que [beneficio]

Given [contexto]
When [accao]
Then [resultado esperado]
```

Template completo com edge cases e DoD: [references/roadmap-sprint-templates.md](references/roadmap-sprint-templates.md)

### 5. Sprint Planning

Template de sprint (2 semanas) com capacity, committed stories, stretch goals e ceremonies.

Template: [references/roadmap-sprint-templates.md](references/roadmap-sprint-templates.md)

---

## Metricas de Produto

### AARRR Pirate Metrics

| Fase | Metrica | Target |
|------|---------|--------|
| Acquisition | Signups/semana | +20%/mes |
| Activation | Setup completo | > 40% |
| Retention | D7 retention | > 30% |
| Revenue | Conversion free->paid | > 3% |
| Referral | NPS | > 40 |

### Outcomes vs Outputs

```
ERRADO: "Lancar 10 features este trimestre"
CERTO:  "Aumentar retention D30 de 20% para 35%"
```

Metricas detalhadas: [references/metricas-produto.md](references/metricas-produto.md)

---

## Exemplos de Uso

```
/product discovery   -> Problem space + JTBD + validation + decision Build/No Build
/product prioritize  -> Lista features + RICE scoring + ranking + export Desk
/product roadmap     -> Objectivos Q1/Q2/Q3 + epics + milestones + success metrics
```

---

## Agentes Recomendados

```javascript
// Planeamento produto
Task({
  subagent_type: "software-project-planner",
  model: "sonnet",
  prompt: "Create product roadmap Q1 2026. Focus: B2B SaaS collaboration tool."
});

// Research & validation
Task({
  subagent_type: "research-analyst",
  model: "sonnet",
  prompt: "Analyse competitor features. Product: [X]. Competitors: [A, B, C]."
});
```

---

## Conteudo Detalhado

| Referencia | Conteudo |
|------------|----------|
| [references/prioritization-frameworks.md](references/prioritization-frameworks.md) | RICE scoring, MoSCoW, Value vs Effort matrix |
| [references/roadmap-sprint-templates.md](references/roadmap-sprint-templates.md) | Templates roadmap, user stories, sprint planning |
| [references/metricas-produto.md](references/metricas-produto.md) | AARRR, product health, validation framework, pain points |