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claude-plugins/marketing/skills/seo-report/references/template-relatorio.md
Emanuel Almeida 6b3a6f2698 feat: refactor 30+ skills to Anthropic progressive disclosure pattern 
- All SKILL.md files now <500 lines (avg reduction 69%)
- Detailed content extracted to references/ subdirectories
- Frontmatter standardised: only name + description (Anthropic standard)
- New skills: brand-guidelines, spec-coauthor, report-templates, skill-creator
- Design skills: anti-slop guidelines, premium-proposals reference
- Removed non-standard frontmatter fields (triggers, version, author, category)

Plugins affected: infraestrutura, marketing, dev-tools, crm-ops, gestao,
core-tools, negocio, perfex-dev, wordpress, design-media

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-12 15:05:03 +00:00

6.7 KiB
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Template Relatorio SEO

# Relatorio SEO - [DOMINIO]
Data: YYYY-MM-DD | Versao 2.0 (2026 Standards)

---

## Sumario Executivo

**Principais Descobertas (Top 5):**
1. [Critico] Core Web Vitals - INP > 500ms (target < 200ms)
2. [Importante] E-E-A-T - Sem autor identificado em 80% dos artigos
3. [Melhoria] CTR GSC - Posicao 4-10 com CTR < 3%
4. [Oportunidade] 15 keywords posicao 11-20 (easy wins)
5. [Accao Imediata] 47 imagens sem alt text (SEO + A11y)

**Accao Imediata Recomendada:**
> Optimizar INP removendo 350KB JS nao usado (-40% bundle size)
> ROI esperado: Posicao media +2 ranks, CTR +0.8pp

---

## 1. Pontuacoes Globais

### Desktop vs Mobile

| Metrica | Desktop | Mobile | Gap | Target 2026 |
|---------|---------|--------|-----|-------------|
| **Performance** | 85/100 | 62/100 | -23 | > 90 |
| **SEO** | 92/100 | 88/100 | -4 | > 95 |
| **Accessibility** | 78/100 | 78/100 | 0 | > 90 |
| **Best Practices** | 95/100 | 92/100 | -3 | > 95 |

**Analise Gap Mobile:** Dispositivos moveis representam 75% do trafego. Gap de -23 pontos e critico.

---

## 2. Core Web Vitals

### Comparacao Mobile vs Desktop

| Metrica | Mobile | Desktop | Threshold 2026 | Status |
|---------|--------|---------|----------------|--------|
| **LCP** | 2.8s | 1.9s | < 2.5s | -- |
| **INP** | 520ms | 180ms | < 200ms | -- |
| **CLS** | 0.08 | 0.05 | < 0.1 | -- |

### Oportunidades LCP

| Oportunidade | Savings | Prioridade |
|--------------|---------|------------|
| Preload imagem hero | 1.2s | Critico |
| Lazy load below-fold (15 imagens) | 800ms | Alto |
| Optimizar TTFB (servidor response) | 400ms | Alto |
| Comprimir imagens WebP (85% quality) | 600ms | Medio |

### Oportunidades INP

| Oportunidade | Savings | Prioridade |
|--------------|---------|------------|
| Remover JS nao usado (350KB) | 280ms | Critico |
| Code splitting (carregar on-demand) | 180ms | Alto |
| Defer third-party scripts | 120ms | Alto |
| Optimizar event listeners | 80ms | Medio |

---

## 3. GSC Analytics (Ultimos 90 dias)

### Performance Overview

| Metrica | Valor | vs 90 dias anteriores | Tendencia |
|---------|-------|------------------------|-----------|
| **Cliques** | 12,450 | +18% (+1,890) | Subida |
| **Impressoes** | 245,800 | +22% (+44,300) | Subida |
| **CTR Medio** | 5.1% | -0.3pp | Descida |
| **Posicao Media** | 12.8 | +2.1 (pior) | Descida |

### Top 10 Queries

| Query | Cliques | Impr. | CTR | Pos. | Oportunidade |
|-------|---------|-------|-----|------|--------------|
| [keyword 1] | 850 | 15,200 | 5.6% | 8.2 | Optimizar para top 5 |
| [keyword 2] | 720 | 9,800 | 7.3% | 4.5 | Manter |
| [keyword 3] | 680 | 22,400 | 3.0% | 14.8 | Melhorar CTR + posicao |
| ... | ... | ... | ... | ... | ... |

---

## 4. Analise On-Page

### Meta Tags Audit

| Pagina | Title | Description | Issues |
|--------|-------|-------------|--------|
| Homepage | OK 58 chars | Longo 175 chars | Description > 160 chars |
| /servicos | OK 52 chars | OK 155 chars | - |
| /blog/[slug] | Curto 28 chars | Duplicado (5 paginas) | Title curto, description duplicada |

### Imagens SEO

| Metrica | Valor | Target | Status |
|---------|-------|--------|--------|
| **Total Imagens** | 127 | - | - |
| **Com Alt Text** | 80 (63%) | 100% | Critico |
| **Alt Text Descritivo** | 52 (41%) | 100% | Critico |
| **Formato WebP** | 15 (12%) | > 80% | Critico |
| **Lazy Loading** | 45 (35%) | 100% (below-fold) | Medio |

### Internal Linking

| Metrica | Valor | Benchmark |
|---------|-------|-----------|
| **Links Internos Medios/Pagina** | 8.5 | > 10 bom |
| **Orphan Pages** | 3 | 0 ideal |
| **Broken Internal Links** | 7 | 0 |
| **Anchor Text Optimizado** | 42% | > 70% |

---

## 5. Backlinks e Autoridade

### Perfil de Dominio

| Metrica | Valor | Benchmark | Status |
|---------|-------|-----------|--------|
| **Domain Rating (DR)** | 32 | > 40 bom | -- |
| **URL Rating (UR) Medio** | 18 | > 25 bom | -- |
| **Backlinks Totais** | 1,247 | - | - |
| **Referring Domains** | 87 | > 100 bom | -- |
| **DoFollow** | 68% | > 60% | OK |

### Top 10 Backlinks (por DR)

| Dominio | DR | Anchor Text | DoFollow | Tipo |
|---------|-----|-------------|----------|------|
| [site DR alto] | 58 | [anchor] | Sim | Editorial |
| ... | ... | ... | ... | ... |

---

## 6. Benchmarks vs Concorrencia

| Metrica | [Site] | Concorrente A | Concorrente B | Gap |
|---------|--------|---------------|---------------|-----|
| DR | 32 | 45 | 38 | -13 |
| Traffic Estimado | 12.5K/mes | 28K/mes | 18K/mes | -15.5K |
| Ranking Keywords | 450 | 820 | 610 | -370 |
| Backlinks | 1,247 | 3,200 | 2,100 | -1,953 |

---

## 7. Plano de Accao (Priorizado)

### Critico (Semana 1-2)

| Accao | Impacto Estimado | Esforco | ROI |
|-------|------------------|---------|-----|
| **Optimizar INP Mobile** | Posicao media +2, CTR +0.8pp | 8h | Alto |
| **Adicionar alt text imagens** | Acessibilidade +15 pontos, SEO +5% | 3h | Alto |
| **Corrigir links internos quebrados** | UX, crawl efficiency +10% | 1h | Medio |
| **Reescrever meta descriptions** (CTR baixo) | CTR +1.2pp estimado | 2h | Alto |

### Importante (Semana 3-4)

| Accao | Impacto Estimado | Esforco | ROI |
|-------|------------------|---------|-----|
| **Optimizar keywords posicao 11-20** | +1,200 cliques/mes | 12h | Medio |
| **Implementar E-E-A-T** | Trust signals, rankings +5% | 6h | Medio |
| **Internal linking orphan pages** | Indexabilidade, link equity | 2h | Medio |
| **Converter imagens WebP** | LCP -600ms | 4h | Medio |

### Melhoria (Mes 2-3)

| Accao | Impacto Estimado | Esforco | ROI |
|-------|------------------|---------|-----|
| **Criar conteudo keywords gap** (3 artigos) | +2K visitas/mes | 20h | Medio |
| **Campanha backlinks DR > 40** (6 guest posts) | DR +5, autoridade | 30h | Baixo |
| **Optimizar structured data** | Rich snippets, CTR +0.5pp | 6h | Baixo |

---

## 8. Roadmap Trimestral

### Mes 1: Fundacao Tecnica
- Semana 1-2: Criticos (INP, alt text, links quebrados, meta descriptions)
- Semana 3-4: Importantes (keywords 11-20, E-E-A-T, orphan pages)

### Mes 2: Conteudo e Autoridade
- Criar artigos keywords gap
- Guest posts DR > 40
- Optimizar artigos existentes (posicao 11-30)

### Mes 3: Consolidacao e Escala
- Monitorizar rankings e ajustar on-page
- Guest posts adicionais
- Expandir internal linking (cluster content)
- Actualizar conteudo underperforming

---

## Anexos

### A. Metodologia
- Lighthouse: 3 runs, mediana reportada
- GSC: Ultimos 90 dias completos
- Thresholds: Google 2026 Standards

### B. Glossario
- **DR**: Domain Rating (Ahrefs)
- **INP**: Interaction to Next Paint (substitui FID em 2026)
- **E-E-A-T**: Experience, Expertise, Authoritativeness, Trust
- **CTR**: Click-Through Rate

---

**Proxima Auditoria Recomendada:** [Data + 3 meses]
**Contacto Suporte:** recursos@descomplicar.pt
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