Emanuel Almeida
6b3a6f2698
- All SKILL.md files now <500 lines (avg reduction 69%) - Detailed content extracted to references/ subdirectories - Frontmatter standardised: only name + description (Anthropic standard) - New skills: brand-guidelines, spec-coauthor, report-templates, skill-creator - Design skills: anti-slop guidelines, premium-proposals reference - Removed non-standard frontmatter fields (triggers, version, author, category) Plugins affected: infraestrutura, marketing, dev-tools, crm-ops, gestao, core-tools, negocio, perfex-dev, wordpress, design-media Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
4.7 KiB
4.7 KiB
Template Relatorio Auditoria SEO
# Relatorio SEO - [DOMINIO]
**Data:** YYYY-MM-DD
**Versao:** 2.0 (2026 Standards)
---
## Resumo Executivo
| Metrica | Valor | Status |
|---------|-------|--------|
| **Score Geral** | X/100 | Bom / Medio / Critico |
| **Core Web Vitals** | LCP Xs | INP Xms | CLS X | OK / Aviso / Critico |
| **Backlinks** | X (DR: X) | Bom / Medio / Fraco |
| **Problemas Criticos** | X | Lista abaixo |
---
## 1. Analise Tecnica
### Meta Tags
- **Title**: [OK/NOK] - [Conteudo]
- **Description**: [OK/NOK] - [Conteudo]
- **Canonical**: [OK/NOK]
- **Open Graph**: [OK/NOK]
### Headings Structure
H1: [Texto] OK H2: [Texto] OK H3: [Texto] OK H2: [Texto] Aviso (Sem keyword)
### Velocidade
- **Mobile**: X/100 - [LCP Xs | INP Xms | CLS X]
- **Desktop**: X/100 - [LCP Xs | INP Xms | CLS X]
- **Bloqueio Principal**: [JS/CSS/Imagens]
---
## 2. Core Web Vitals
### Comparacao Mobile vs Desktop
| Metrica | Mobile | Desktop | Diferenca |
|---------|--------|---------|-----------|
| LCP | X.Xs | X.Xs | +X.X% |
| INP | Xms | Xms | +X% |
| CLS | X | X | +X% |
### Oportunidades LCP
1. **Preload imagem hero** - Savings: X KB
2. **Lazy load below-fold** - Savings: X KB
3. **Optimizar servidor**: TTFB > 600ms
### Oportunidades INP
1. **Reduzir JS nao usado**: X KB (X% savings)
2. **Code splitting**: Carregar so necessario
3. **Web Workers**: Tarefas pesadas off main thread
---
## 3. Conteudo e E-E-A-T
### On-Page SEO
| Factor | Status | Nota |
|--------|--------|------|
| Keyword no title | OK / NOK | |
| Keyword no H1 | OK / NOK | |
| Keyword primeiros 100 chars | OK / NOK | |
| Alt text imagens | OK / Aviso / NOK | X/Y com alt |
| Internal linking | OK / Aviso / NOK | X links internos |
| External links | OK / Aviso / NOK | X links autoritativos |
### E-E-A-T Score
| Criterio | Status | Observacao |
|----------|--------|------------|
| Autor identificado | OK / NOK | |
| Bio com credenciais | OK / NOK | |
| Data publicacao | OK / NOK | |
| Experiencia demonstrada | OK / NOK | |
| Fontes citadas | OK / NOK | X links externos |
---
## 4. Backlinks e Autoridade
### Perfil de Links
| Metrica | Valor | Benchmark |
|---------|-------|-----------|
| **Domain Rating (DR)** | X | > 30 bom |
| **URL Rating (UR)** | X | > 20 bom |
| **Backlinks Totais** | X | |
| **Referring Domains** | X | > 50 bom |
| **DoFollow vs NoFollow** | X% / X% | > 60% DoFollow ideal |
### Top 5 Backlinks
| Dominio | DR | Anchor Text | DoFollow |
|---------|-----|-------------|----------|
| site1.com | 75 | [Texto] | Sim |
| ... | ... | ... | ... |
### Oportunidades
1. **Guest posts** em sites DR > 40
2. **Broken link building** (X links quebrados encontrados)
3. **Recuperar mencoes nao linkadas** (X mencoes)
---
## 5. Search Console (Dados Reais)
### Performance Ultimos 90 Dias
| Metrica | Valor | Variacao vs periodo anterior |
|---------|-------|------------------------------|
| **Cliques** | X | +X% / -X% |
| **Impressoes** | X | +X% / -X% |
| **CTR Medio** | X% | +X pp |
| **Posicao Media** | X | +X / -X |
### Top 10 Queries
| Query | Cliques | Impressoes | CTR | Posicao |
|-------|---------|------------|-----|---------|
| query1 | X | X | X% | X |
| ... | ... | ... | ... | ... |
### Oportunidades CTR
- **Posicao 4-10, CTR < 5%**: Optimizar meta description
- **Posicao 11-20**: Targets faceis para top 10
- **Alta impressao, baixo CTR**: Melhorar title/description
### Indexacao
| Estado | Paginas | Accao Necessaria |
|--------|---------|------------------|
| Indexadas | X | - |
| Excluidas | X | Investigar |
| Erros | X | Corrigir urgente |
---
## 6. Recomendacoes Prioritarias
### Critico (Fazer AGORA)
1. [ ] **[Problema]** - [Impacto] - [Solucao]
2. [ ] **[Problema]** - [Impacto] - [Solucao]
### Importante (Fazer esta semana)
1. [ ] **[Problema]** - [Impacto] - [Solucao]
2. [ ] **[Problema]** - [Impacto] - [Solucao]
### Melhoria (Fazer este mes)
1. [ ] **[Problema]** - [Impacto] - [Solucao]
2. [ ] **[Problema]** - [Impacto] - [Solucao]
---
## Roadmap Optimizacao (Q1-Q2 2026)
### Mes 1: Fundacao Tecnica
- [ ] Corrigir todos os problemas criticos
- [ ] Optimizar Core Web Vitals (target: All green)
- [ ] Implementar E-E-A-T basico (autor, datas, bio)
### Mes 2: Conteudo e Autoridade
- [ ] Actualizar conteudo underperforming (posicao 11-20)
- [ ] Criar conteudo para keywords gap vs concorrencia
- [ ] Campanha backlinks (target: +10 DR > 30)
### Mes 3: Consolidacao e Escala
- [ ] Monitorizar rankings e ajustar
- [ ] Expandir internal linking
- [ ] Criar cluster de conteudo para keywords principais
---
## Ferramentas Utilizadas
- SEO Tools API (localhost:3000)
- Lighthouse MCP
- SEO Ahrefs MCP
- Google Search Console MCP
- Google Analytics MCP (opcional)
---
**Proxima Auditoria**: [Data + 3 meses]