# TEDxLondonBusinessSchool

Data: 11-01-2025 21:56:37

## Lista de Vídeos

1. [TEDx London Business School 2023](https://www.youtube.com/watch?v=tS8AJhupY44)
2. [TEDxLondonBusinessSchool 2022 - Highlights](https://www.youtube.com/watch?v=XmGCNleLfUE)
3. [Africa’s new voice: join the conversation | Gareth Cliff | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=fyLSaXxMNTg)
4. [Changing the future with stem cells | Crystal Ruff | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=MvMUM-huMaI)
5. [The social responsibility of business | Alex Edmans | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=Z5KZhm19EO0)
6. [When money isn’t real: the $10,000 experiment | Adam Carroll | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=_VB39Jo8mAQ)
7. [Curiosity & Collaboration | Edwina Dunn | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=BJOj3S3Pl10)
8. [Creative choices in dark days | Anant Singh | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=GNxfh8JsS_E)
9. [A long shadow: war, mental health and leadership | Ash Judd | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=P0NMDlkarvE)
10. [Rational accidents | Jean-Pierre Benoît | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=7CAVJVJXOT8)
11. [Visual search for generation curious | Jessica Butcher | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=CVCTCt-22Lw)
12. [Financial inclusion in the information age | Udayan Goyal | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=fdn9OyWbu2E)
13. [How to listen like a musician | Melissa Reiner | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=KU_2S3UHZ_Y)
14. [Customer-funded business | John Mullins | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=xfbqhlEwCHE)
15. [Why we should go back to school | Sherry Coutu | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=EFaAKbN7Dok)
16. [Love your data | Robert Diamond | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=FNgL9D2ZHIE)
17. [Leading and leaving the London gang world | Karl Lokko | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=URAxnXjKXKY)
18. [TEDx London Business School 2015 (Highlights)](https://www.youtube.com/watch?v=4rvTDtEibVo)
19. [TEDx London Business School 2014](https://www.youtube.com/watch?v=wDuu_WssfgE)
20. [TEDx London Business School 2014 (Short)](https://www.youtube.com/watch?v=YnQFx0PzbSM)
21. [TEDxLondonBusinessSchool 2014: Magic -- Highlights](https://www.youtube.com/watch?v=ZqCVg6FgR2g)
22. [Bring out the magic in human nature: Jean Oelwang at TEDxLondonBusinessSchool 2014](https://www.youtube.com/watch?v=4tvaDXwo9R0)
23. [Social evolution: Andrew Grill at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=gE0wEVT95MM)
24. [Breathing: Stewart Gilchrist at TEDxLondonBusinessSchool 2014](https://www.youtube.com/watch?v=BqrXwKzACQw)
25. [Silver linings: Dame Stephanie Shirley at TEDxLondonBusinessSchool 2014](https://www.youtube.com/watch?v=E-2cH1NY5Vk)
26. [Wearable technology: Rami Banna at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=BXqTnLPC7cQ)
27. [Seeing the body differently: Rachel Burn at TEDxLondonBusinessSchool 2014](https://www.youtube.com/watch?v=TkICUAHdz4Y)
28. [Simple solutions: Manan Bhasin at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=eZVYSx-PyOA)
29. [Rethinking interactions: Kamalini Ramdas  at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=6fPUIXJzZew)
30. [Disruptive technology: Alejandro Agag at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=zf6h2F-P3BU)
31. [Spiritual teachings: Radhanath Swami at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=BW24z3Dlsu0)
32. [Minds and markets: Paul Craven at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=WdkgBlOt8m0)
33. [Brands on the brain: Amelia Torode at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=U5dX-iHXy74)
34. [Turning the ordinary into the extraordinary: Adrian Westaway at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=pRdFRwKQWYM)
35. [The flip side: Margaret Ormiston at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=u2F3cNhFs9c)
36. [Science is not magic: Leon Vanstone at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=X-07VDaI8WU)
37. [Human excellence: Justin Packshaw at TEDxLondonBusinessSchool 2014](https://www.youtube.com/watch?v=VZuEHJUg9Yo)
38. [TEDxLondonBusinessSchool 2013: Intersections - Highlights](https://www.youtube.com/watch?v=lzW1P7r7bPA)
39. [The Internet of Meaning: James Monighan at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=U5ZIb82rPww)
40. [Release the Activists! Glen Suarez at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=V8Egz1lUspw)
41. [Innovations in Global Art: Samir Ceric at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=isxDvOFTqP4)
42. [The Connection Agency: Sarah Bishop at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=WfbGoz--8R8)
43. [Live Free: Tahreem Arshad at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=XSzn-N0JVT8)
44. [Toys From the Future: Alice Taylor at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=9PU9OQOCe2c)
45. [The Future of History: Mahyad Tousi at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=F4rlMNMsCmw)
46. [Love is Not Enough! Erich Joachimsthaler at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=drA-LBs4-Wk)
47. [Love is Not Enough! Erich Joachimsthaler at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=drA-LBs4-Wk)
48. [You've cheated, but are you cheater? Gabrielle Adams at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=YwX8drUbPQ0)
49. [The Age of Artificial Intelligence: George John at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=0qOf7SX2CS4)
50. [Learnings From the Hive: Gustavo Montes de Oca at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=L_3RrfsgS48)
51. [Three Insights About Choice Freedom: Simona Botti at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=3ZK86y6ED84)
52. [Redressing the Fashion Industry: Orsola de Castro at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=1mbqwOK9kNM)
53. [Audience Participation in the Media & the Loss of Mystique:Stuart Kirk at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=q0klVtb0cZM)
54. [TEDxLondonBusinessSchool 2012 Highlights](https://www.youtube.com/watch?v=oeMSOE0Gf7E)
55. [Classical architecture in modern times: G.S. Smith & F. Terry at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=FgMOSVyjgQY)
56. [TEDxLondonBusinessSchool 2012 - Pancham Gajjar - Bharatanatyam Dance: Living Stories](https://www.youtube.com/watch?v=Duzr01VZfLc)
57. [TEDxLondonBusinessSchool 2012 - Mark Johnson - What I know about life and the London rioters](https://www.youtube.com/watch?v=xsTH6-o9QWA)
58. [TEDxLondonBusinessSchool 2012 - Jana Sievers - Mobile advertising reconnects with consumers](https://www.youtube.com/watch?v=Wc5UWZilsTg)
59. [TEDxLondonBusinessSchool 2012 - Nick D'Aloissio - A new way of consuming information](https://www.youtube.com/watch?v=21mC7FD2ouU)
60. [TEDxLondonBusinessSchool 2012 - Rajal Pitroda - Bollywood and new beginnings](https://www.youtube.com/watch?v=p9HPUiEdEj0)
61. [TEDxLondonBusinessSchool 2012 - Nadeem Shaikh - Our financial future, digitized](https://www.youtube.com/watch?v=WmNyI0ZMszU)
62. [TEDxLondonBusinessSchool 2012 - Lynda Gratton - How to be ready for your future, now](https://www.youtube.com/watch?v=VbZ3eKbFi3g)
63. [TEDxLondonBusinessSchool 2012 - James Walker - Regeneration stories](https://www.youtube.com/watch?v=hXpXKVDBhGU)
64. [TEDxLondonBusinessSchool 2012 - Sonia Medina - Energy: Africa's hidden power](https://www.youtube.com/watch?v=Nv6Xx2LB-y4)
65. [Embracing Your Genomic Self: James Lu at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=kYKQqlXv3ZQ)
66. [TEDxLondonBusinessSchool 2012 - Nirmalya Kumar - India's new entrepreneurs](https://www.youtube.com/watch?v=JOywloqHW48)
67. [What finance and business can do now | Lydia Prieg | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=ZhDgwrKSBWQ)
68. [TEDxLondonBusinessSchool 2012 - Riley Senft - Running against cancer](https://www.youtube.com/watch?v=UVqoIgh7bcw)
69. [TEDxLondonBusinessSchool 2012 - Chris Coghlan - What micro entrepreneurs taught me](https://www.youtube.com/watch?v=K-CEqtGly0s)
70. [TEDxLondonBusinessSchool 2012 - Angela Knight - The financial sector's role in rebuilding](https://www.youtube.com/watch?v=sOhoMNtIuhg)
71. [TEDxLondonBusinessSchool 2012: Regenerate](https://www.youtube.com/watch?v=ta3LH5PilXU)
72. [TEDxLondonBusinessSchool - Suzanne Lee - BioCouture](https://www.youtube.com/watch?v=J6lfnX62Pq8)
73. [TEDxLondonBusinessSchool - Spencer Hyman - Disrupting the Arts World](https://www.youtube.com/watch?v=jHBOywMfVkM)
74. [TEDxLondonBusinessSchool - Nader Tavassoli - Disruptive Marketing & the Cost of Irrelevance](https://www.youtube.com/watch?v=Oy9TdBu-vYQ)
75. [TEDxLondonBusinessSchool - Matias Hancke - Insights on Contemporary Music](https://www.youtube.com/watch?v=AdB8wEo8GZw)
76. [TEDxLondonBusinessSchool - Holly Mccartney - Women in Hip Hop](https://www.youtube.com/watch?v=3TnLGxCN-5Q)
77. [TEDxLondonBusinessSchool - Nuno Mendes - My Life as a Traveller](https://www.youtube.com/watch?v=-FlBF9XpJpY)
78. [TEDxLondonBusinessSchool  - Dr. Shamus Husheer - Healthcare & The Fertility Market](https://www.youtube.com/watch?v=FIYG9DCy6zY)
79. [TEDxLondonBusinessSchool - Kevin Eyres - Talent & Social Networks](https://www.youtube.com/watch?v=BwSHHEikbEA)
80. [TEDxLondonBusinessSchool - Luke Dowdney - Real Strength: Transforming Communities](https://www.youtube.com/watch?v=Sp986A0VYSg)
81. [TEDxLondonBusinessSchool - Dominic Campbell - Politics & Community Engagement](https://www.youtube.com/watch?v=y-MouhCXay4)
82. [TEDxLondonBusinessSchool - Tom Hulme - How Disruptors are Designing for the Future](https://www.youtube.com/watch?v=D43H2QvuMl0)
83. [TEDxLondonBusinessSchool - Andy Stefanovich - The Museum Mentality](https://www.youtube.com/watch?v=J5IaEXXC4so)
84. [TEDxLondonBusinessSchool - Payal Patel - Financial Finish Line](https://www.youtube.com/watch?v=ADtp3VIMRRY)
85. [TEDxLondonBusinessSchool - Khaled Tawfik - Egypt](https://www.youtube.com/watch?v=XlHMWxvV72c)
86. [TEDxLondonBusinessSchool - Eduardo Crespo - Daily Disruptions](https://www.youtube.com/watch?v=ilss9ddnSKU)
87. [TEDxLondonBusinessSchool - Brian Forde- Rethinking Social Enterprise](https://www.youtube.com/watch?v=HeYEuNaxva4)
88. [[Private video]](https://www.youtube.com/watch?v=g8LFCHWMFEE)

## Transcrições

### TEDx London Business School 2023
URL: https://www.youtube.com/watch?v=tS8AJhupY44

Transcrição não disponível

---

### TEDxLondonBusinessSchool 2022 - Highlights
URL: https://www.youtube.com/watch?v=XmGCNleLfUE

Transcrição não disponível

---

### Africa’s new voice: join the conversation | Gareth Cliff | TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=fyLSaXxMNTg

Transcrição não disponível

---

### Changing the future with stem cells | Crystal Ruff | TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=MvMUM-huMaI

Transcrição não disponível

---

### The social responsibility of business | Alex Edmans | TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=Z5KZhm19EO0

Transcrição não disponível

---

### When money isn’t real: the $10,000 experiment | Adam Carroll | TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=_VB39Jo8mAQ

Transcrição não disponível

---

### Curiosity & Collaboration | Edwina Dunn | TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=BJOj3S3Pl10

Transcrição não disponível

---

### Creative choices in dark days | Anant Singh | TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=GNxfh8JsS_E

Transcrição não disponível

---

### A long shadow: war, mental health and leadership | Ash Judd | TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=P0NMDlkarvE

Transcrição não disponível

---

### Rational accidents | Jean-Pierre Benoît | TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=7CAVJVJXOT8

Transcrição não disponível

---

### Visual search for generation curious | Jessica Butcher | TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=CVCTCt-22Lw

Transcrição não disponível

---

### Financial inclusion in the information age | Udayan Goyal | TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=fdn9OyWbu2E

Idioma: en

um my story uh begins uh make sure this
works with water and you're probably
thinking what am I talking about it
starts off in Ted India where I attended
in 2009 and in the bus on my way from
Bangalore to myo where the event was
being held
I met a very interesting entrepreneur
his name was arnand sha and arnand was a
Harvard graduate who had come back and
dedicated his life to being a social
entrepreneur entrepreneur in India and
actually set up something called surel
surel is a social Enterprise that serves
100,000 people daily clean water and
clean water has been shown to be the
single determinant of Health in rural
markets in India and around the world
and he set up something called water
ATMs which is a franchise system of
getting clean water out to people for a
small amount of money to create a
sustainable business Enterprise but as
we sat next to each other on that bus
Journey he said to me look you know I
faced a huge issue while setting up this
business I can't get the money from the
rural communities back to Bangalore
where the business is in order to
actually create a sustainable business
to build more water ATMs and I thought
that was incredible I'd just come out of
a career in finance in major Banks I
just started up my my own business and I
thought it was incredible that a that an
issue so small can create such a major
impact on something so important and how
did he solve it well he created these
prepaid cards that you could go to a
single location buy the water credits
and actually go and buy a water every
day A Simple Solution using electronic
money and that's exactly what I'm here
to talk about today the collection of
low value payments was actually the way
to solve this
issue and
so what's the problem what's the problem
that we have today in the emerging
markets in the growth markets the
problem we have is that formal financial
services are unavailable to Consumers
and why is that a problem that's a
problem because lowincome consumers
generally uh don't know how to manage
their cash flows they don't have access
to savings accounts they don't have
access to loans they don't have access
to means of transmitting money from one
place to the other so one day they can
wake up and their children may be ill
they have to go to the doctor and
suddenly that's a big chunk of their
cash flow gone they have to pay for
their school fees and these setbacks
whether you're a farmer who suddenly has
a failed crop without insurance or other
setbacks feels like a game of snakes and
ladders to them you go up one day one
setback and you're back to square one
and it's incumbent on us all of us to
try and solve this
problem it astounds me to think that a
1% increase in financial inclusion in a
market can increase real GDP per capita
by
3.6% that multiplier effect is something
that is truly amazing and even if you
look at the commentators and I
completely agree with this quote from
the president of India inclusion is not
only a key determinant of a sustainable
and inclusive growth for society but
also to build an equitable Society so
this is a really really important
matter so let's talk a little bit about
what the size of the problem is today
there are 2. 5 billion people globally
who just don't have access to formal
Financial Services some of them have
access to informal financial services
but those informal financial services
are typically Usery and take advantage
and exploit consumers we need to bring
formal Financial Services to these
people and why has this
happened firstly as all of us know and
this is nothing new there's a massive
income gap between the growth markets
and the high income markets uh in fact
that growth that Gap is almost five
times now what that means is that the
investment in infrastructure to support
financial services and when I talk about
that I talk about traditional
infrastructure so branches ATMs others
um has actually been lagging that's
because the return on investment for
low-income consumers does not support
that investment so there are three times
less ATMs or Bank branches in these
markets compared to where we are are
today and that historic lack of
investment has also meant that
transaction costs have been very high
because moving cash around in those
sorts of infrastructur is extremely
expensive consumers generally with low
balances aren't people that Banks or
insurance companies or others wish to
deal with and of course we have the
rural problem because we have
populations that are very spread out
unlike the urban economies that we all
live in but there's some good news here
and the good news news is that these two
situations that we' we we look at which
is basically the income gap and the
infrastructure Gap has created a a an
ecosystem and conditions for an amazing
amount of innovation that has started to
deliver financial services at extremely
low prices using new delivery mechanisms
so these growth markets represent an
absolutely fertile soil for this type of
business
development and that leads to the poten
IAL widespread distribution of financial
services at a very different cost cost
base of what we're used to and I think
the one thing that I'd like you to look
at here is whereas the uh emerging
growth markets are very much lagging
behind in terms of
infrastructure traditional
infrastructure the way we think about it
if we look at the likelihood of a of a
mobile phone user in a growth Market
relative to a developed Market we're
pretty much getting to parity which
means there's one thing that we're on a
Level Playing Field there and that's
where we I think there's a huge
opportunity and there is being a huge
opportunity created to service people
using this new distribution
channel one point to note in all of that
of course is that you need to think
about digital Financial Services as a
way of delivering services at very low
cost why is that the the reason behind
that is that the cost of a marginal
transaction to be done digitally is
close to zero which means you can really
serve consumers at an extremely low cost
base once you create scale in a system
and I don't actually believe the way
that's going to get done is the way it's
got done uh in the west where we've
built basically vertically integrated
institutions to do that I believe the
way it's going to get done is through
something called coopertition the
creation of ecosystems where people not
only work with each other to cooperate
but also compete with each other and
that's basically the banks very
important the Telos The Regulators the
technology providers the fin Cal
infrastructure providers all of these
people working together to solve this
issue and we're starting to see this
happen in many of the markets and I'm
going to talk of talk through talk you
through a couple of those
examples I'm not the only one who's
talking about this um it's uh of course
I've been talking about it for a long
time uh but in the recent uh letter that
the Gates Foundation put out and Bill
Gates put out the annual letter uh one
of the four key areas that the Gates
Foundation is now going to focus on is
the issue of financial inclusion in
usion and in uh Bill Gates words in the
next 15 years digital banking is going
to bring basic financial services and
security to millions of people and it'll
help those people transform their lives
and I completely believe this so if you
think about what we're witnessing in
these growth markets of course the thing
that uh most of us and I hope many of
you have seen this has been the huge
increase in the usage of mobile money um
for those of you who don't know Mesa is
the Main Mobile money system that exists
in Kenya today 12 million people every
day use Mesa to move money around that's
over half the adult population in that
country this has been transformational
the usage of cash has declined
immeasurably and the availability of
credit to those consumers through impesa
as a delivery mechanism has been
phenomenal this is literally transformed
millions of
lives in addition to that uh and and I I
I always say it's important also to
celebrate some of the people who've been
behind this um and I'm very proud to say
AJ Hannah who's a good friend of mine um
was one of the key people who helped too
which is the mobile money platform of
milom create interoperability between
different mobile money systems in
Tanzania now why is that important
because it's not good enough for a
mobile Telco to give you mobile money or
a wallet that you can use if I can't use
it with somebody who's on a different
network
and too has taken the altruistic view
that I need to be connected to everybody
to be useful and so they've been one of
the first people to do this globally and
created a massive Network
effect if you look at alternative
distribution and collection networks
I've been very proud to work with pares
PES is one of the smartest and best
entrepreneurs I've met in the world he
founded a company called suida which
today has 75,000 locations in India
where people can go in these are Mom and
Pop shops that you can go in and do your
banking transaction get money into the
system migrant workers can move money
from one part of India to the other in a
very cost effective manner uh he
literally Built This by camping outside
the railway Ministry for two years
forcing them to open up his systems and
started by providing electronic Railway
ticketing through his Network um just
amazing if you look at uh our friend ano
ano is the founder of a company called
microed microed is the world's largest
network of micr Finance Banks and
institutions around the world across
eight countries including China and
Africa he not only has created the
ability to bring mobile Banks to you as
you can see from the picture there uh
but he's also created a network of
agents that come directly to people to
offer loans and financial services and
is changing the lives of millions of
people particularly in in West Africa
and across frankophone
Africa if you think about new payment
rails and this is quite important
because again we do not have in many
countries we we we we used to having
infrastructure that allows us to move
money around but of course in many
countries there isn't one of the
greatest innovations that has happened
over the last 15 years was that the the
Indian government in India created imps
which was the first realtime money
transfer system in the world so it
actually literally allowed me to move
money from one person to the other using
the mobile phone in real time as opposed
to waiting for one or two days and
actually that was an inspiration that I
had when I created something called zap
um along with my friend David Yates and
others at vocal link uh which uh you
haven't seen yet in the UK but will be
launching in September this year and
will be the new mobile payment system in
cooperation with all the banks in the UK
and I call that reverse Innovation
because it's extremely important that
these Innovations are happening on the
coal phed and coming back here and
that's going to be a consistent theme
that we're going to see I think in the
next 10 or 15
years and indeed again that was some
inspiration for creating something I did
with my partner mato stefanel in the UAE
where we created net uh a new payment
scheme to compete with visa and
MasterCard and we did that because there
were a bunch of Migrant workers in the
UAE in Dubai and others um these are
people who are typically doing
construction and others who had no
access to financial services and the
reason they didn't was the price point
to get access to those financial
services was too high so we said let's
kick out the incumbents who are charging
too much and just create our own scheme
and so we created Mercury and today
Mercury cards are being handed out to
these workers so that they can receive
their payments on there and not pay user
rates to move money from themselves to
their their loved ones at
home so and finally big data and big
data is a huge thing and I think is
really going to be a GameChanger for
financial services and Nicole who's been
again a fantastic entrepreneur uh has
basically started to use mobile phone
data across the world uh to to Really
rethink how to do credit scoring I won't
go into the details but suffers to say
if you you're only calling people at
4:00 a.m. it's likely you're a worse
risk than if you're calling people
across the day and that's the sort of
insights that she
takes so all of that's great but how can
we accelerate this
further all of us here people sitting in
this room across London London being the
financial services center of the world
how can we be relevant here with coffee
so I started with water but I'm going to
sort of go towards coffee and here I am
with my partner Mao and one day we were
sitting and we were saying there's got
to be a better way to do this and Mato
turned around and me said actually there
probably is as we were drinking the
coffee and the the the the reason is in
Naples about 100 years ago they creat
created something called Cafe suspensor
which is suspended coffee so when you
were feeling particularly generous and
you bought a coffee you tell the bartend
about the Barista to make another cup of
coffee and he'd hold it behind the the
bar and then when somebody less
fortunate who couldn't afford coffee
come came in the coffee was served to
him and this act of blind altruism I
thought was amazing and of course has
inspired a bunch of different uh similar
products in retail Toms one water red
and he said why can't we do that for
finance because actually we buy
Financial Services every day here and I
think a scheme for ethical Financial
Services products promoted by the
financial services community that can
fund like for likee products in
developing regions can be something that
is truly worthwhile and can truly lift
some of the issues that the financial
services Community is created for
themselves over the last 15 20 years a
movement
so this is a way of us enabling
Grassroots bottomup inclusive s
development and uh growth markets with
our help and thereby accelerate
Financial inclusion in the information
age thank you very much

---

### How to listen like a musician | Melissa Reiner | TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=KU_2S3UHZ_Y

Transcrição não disponível

---

### Customer-funded business | John Mullins | TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=xfbqhlEwCHE

Transcrição não disponível

---

### Why we should go back to school | Sherry Coutu | TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=EFaAKbN7Dok

Transcrição não disponível

---

### Love your data | Robert Diamond | TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=FNgL9D2ZHIE

Transcrição não disponível

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### Leading and leaving the London gang world | Karl Lokko | TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=URAxnXjKXKY

Transcrição não disponível

---

### TEDx London Business School 2015 (Highlights)
URL: https://www.youtube.com/watch?v=4rvTDtEibVo

Transcrição não disponível

---

### TEDx London Business School 2014
URL: https://www.youtube.com/watch?v=wDuu_WssfgE

Transcrição não disponível

---

### TEDx London Business School 2014 (Short)
URL: https://www.youtube.com/watch?v=YnQFx0PzbSM

Transcrição não disponível

---

### TEDxLondonBusinessSchool 2014: Magic -- Highlights
URL: https://www.youtube.com/watch?v=ZqCVg6FgR2g

Transcrição não disponível

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### Bring out the magic in human nature: Jean Oelwang at TEDxLondonBusinessSchool 2014
URL: https://www.youtube.com/watch?v=4tvaDXwo9R0

Transcrição não disponível

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### Social evolution: Andrew Grill at TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=gE0wEVT95MM

Transcrição não disponível

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### Breathing: Stewart Gilchrist at TEDxLondonBusinessSchool 2014
URL: https://www.youtube.com/watch?v=BqrXwKzACQw

Transcrição não disponível

---

### Silver linings: Dame Stephanie Shirley at TEDxLondonBusinessSchool 2014
URL: https://www.youtube.com/watch?v=E-2cH1NY5Vk

Transcrição não disponível

---

### Wearable technology: Rami Banna at TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=BXqTnLPC7cQ

Transcrição não disponível

---

### Seeing the body differently: Rachel Burn at TEDxLondonBusinessSchool 2014
URL: https://www.youtube.com/watch?v=TkICUAHdz4Y

Transcrição não disponível

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### Simple solutions: Manan Bhasin at TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=eZVYSx-PyOA

Transcrição não disponível

---

### Rethinking interactions: Kamalini Ramdas  at TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=6fPUIXJzZew

Transcrição não disponível

---

### Disruptive technology: Alejandro Agag at TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=zf6h2F-P3BU

Transcrição não disponível

---

### Spiritual teachings: Radhanath Swami at TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=BW24z3Dlsu0

Transcrição não disponível

---

### Minds and markets: Paul Craven at TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=WdkgBlOt8m0

Transcrição não disponível

---

### Brands on the brain: Amelia Torode at TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=U5dX-iHXy74

Transcrição não disponível

---

### Turning the ordinary into the extraordinary: Adrian Westaway at TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=pRdFRwKQWYM

Transcrição não disponível

---

### The flip side: Margaret Ormiston at TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=u2F3cNhFs9c

Transcrição não disponível

---

### Science is not magic: Leon Vanstone at TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=X-07VDaI8WU

Transcrição não disponível

---

### Human excellence: Justin Packshaw at TEDxLondonBusinessSchool 2014
URL: https://www.youtube.com/watch?v=VZuEHJUg9Yo

Transcrição não disponível

---

### TEDxLondonBusinessSchool 2013: Intersections - Highlights
URL: https://www.youtube.com/watch?v=lzW1P7r7bPA

Transcrição não disponível

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### The Internet of Meaning: James Monighan at TEDxLondonBusinessSchool 2013
URL: https://www.youtube.com/watch?v=U5ZIb82rPww

Transcrição não disponível

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### Release the Activists! Glen Suarez at TEDxLondonBusinessSchool 2013
URL: https://www.youtube.com/watch?v=V8Egz1lUspw

Transcrição não disponível

---

### Innovations in Global Art: Samir Ceric at TEDxLondonBusinessSchool 2013
URL: https://www.youtube.com/watch?v=isxDvOFTqP4

Transcrição não disponível

---

### The Connection Agency: Sarah Bishop at TEDxLondonBusinessSchool 2013
URL: https://www.youtube.com/watch?v=WfbGoz--8R8

Transcrição não disponível

---

### Live Free: Tahreem Arshad at TEDxLondonBusinessSchool 2013
URL: https://www.youtube.com/watch?v=XSzn-N0JVT8

Transcrição não disponível

---

### Toys From the Future: Alice Taylor at TEDxLondonBusinessSchool 2013
URL: https://www.youtube.com/watch?v=9PU9OQOCe2c

Transcrição não disponível

---

### The Future of History: Mahyad Tousi at TEDxLondonBusinessSchool 2013
URL: https://www.youtube.com/watch?v=F4rlMNMsCmw

Transcrição não disponível

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### Love is Not Enough! Erich Joachimsthaler at TEDxLondonBusinessSchool 2013
URL: https://www.youtube.com/watch?v=drA-LBs4-Wk

Transcrição não disponível

---

### Love is Not Enough! Erich Joachimsthaler at TEDxLondonBusinessSchool 2013
URL: https://www.youtube.com/watch?v=drA-LBs4-Wk

Transcrição não disponível

---

### You've cheated, but are you cheater? Gabrielle Adams at TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=YwX8drUbPQ0

Transcrição não disponível

---

### The Age of Artificial Intelligence: George John at TEDxLondonBusinessSchool 2013
URL: https://www.youtube.com/watch?v=0qOf7SX2CS4

Transcrição não disponível

---

### Learnings From the Hive: Gustavo Montes de Oca at TEDxLondonBusinessSchool 2013
URL: https://www.youtube.com/watch?v=L_3RrfsgS48

Transcrição não disponível

---

### Three Insights About Choice Freedom: Simona Botti at TEDxLondonBusinessSchool 2013
URL: https://www.youtube.com/watch?v=3ZK86y6ED84

Idioma: en

good afternoon I'm going to talk about
the influence of freedom of choice and
subjective well-being and to do so I
would like to start with a personal
study so I'm Italian
as a mother guest from this slide accent
that I carry with me which is much
better than the German accent they've
heard before us so we already start well
anyway so when I left Italy to go to the
United States to do my PhD one of the
first pieces of mail that I found in my
mailbox is this one it was a flyer that
was asking me to choose my natural gas
supplier now nobody in Italy and ever
asked me to choose a natural gas
supplier before I mean that gas was not
a matter of choice you know and still my
relationship with gas was pretty good
now all of a sudden became a matter of
choice and because I was asked to make a
choice I was intended to make the best
possible choice of natural gas supply
ever made you know I would nail that
choice I was a PhD student was not
stupid
so I agonized over this choice for a
couple of days and in the end I did make
a choice I choose a supplier which is
the best supplier ever who knows my
relationship with gas pretty much
remained the same I would wake up in the
morning make my splash so make a pulley
on the stove turn on the gas gas would
flow I would get an additional bubble at
the end of the month so I don't know if
I made the best choice but what I know
for sure is that those two days of my
life would have been so much happier if
I didn't have to think about gas all the
time
now was that choice worth it that's the
question I've been asking myself since
and try to do some research and I would
like to show with you some insights
about this research so first of all
don't get me wrong freedom of choice is
a great thing and most of the time it's
a great thing economists psychologists
lay people agree that choice is a host
of beneficial consequences both material
and psychological because when we choose
well we can select the option that we
like the most or at least the option
that we dislike the least and this way
we can maximize our subjective
well-being our satisfaction but the
first insight from my research is that
choice is not always in necessarily a
good thing and there are situations in
which in fact freedom of choice can
decrease our happiness and satisfaction
one of the situation is when the choices
from among all undesirable options so we
tested this idea which in a younger from
Columbia University how we call
participants the lab and we told them
that they would taste one of four
innovative young good flavors now the
catch there is that all these younger
flavors were pretty disgusting and the
where sage tarragon chili powder and
celery seeds believe me they are
disgusting I tried them who repeatedly
several times to ensure that they were
really disgusting so now these
participants will come to the lab half
of the participants that we call the
choosers were free to select one of
these younger flavors to taste the other
half which I would call the known
choosers were imposed one of these
younger flavors to taste at random by
the experimenter so one would predict
what the choosers on average are going
to like the yoga that the tasted more
are going to be more satisfied with the
outcome of their choice because they
have an advantage over the known choices
they can select the least disgusting
yogurts and in fact we found the
opposite result we found the choosers on
average liked the yolk less ate less
yoga and were overall less satisfied
with the outcome of the decision
relative to the known choosers so we try
to take this idea outside of the lab and
into the real world and we thought what
is a situation
in which individuals have to choose from
among all undesirable option and in this
case freedom of choice would in fact
decrease the subjective well-being the
happiness and the satisfaction with the
with the choice so one of this situation
is when individuals have to choose among
health treatments so with sheer anger
and Christian or folly also a Columbia
University
we interviewed groups of parent two
groups of parents American and French
parents whose babies were put under
life-sustaining treatment after birth
for various problems so all these
parents faced a certain point the
terrible decision of either interrupting
life-sustaining treatment risking the
death of the baby or continuing
life-sustaining treatment is can either
death or severe neurological impairments
both group of parents experienced the
same terrible decision of interrupting
the treatment and the same terrible
consequence of losing the babies now
there was one critical difference
between these two groups is that because
of differences in the medical
decision-making system across the two
countries the American parents made this
decision by themselves they were free of
making this decision while the French
parent had this decision made for them
by the doctors and what we found is that
the American parents who chose suffered
much more than the French parents they
had much more problems in coping with
the death of the babies overall
experience much more negative emotions
and much more difficulties in life
so the first inside of my research is
that choice freedom does not always
improve subjective well-being especially
in the case when choice is made from
among all undecidable options then in
that case actually freedom of choice
decreases happiness satisfaction and
well-being now freedom of choice has an
influence positive or negative in our
well-being
because it makes us feel in control of
our action and responsible for the
outcome of these actions so if you
experience something good and you chose
it you credit yourself for that and so
you rejoice even more if you spin in
something
but and you chose if you blame yourself
for that
so you suffer even more as in the cases
I've just shown you before this means
though that if the act of choosing is
not accompanied by a sense of control
and responsibility then choosing becomes
very similar to not choose him so let me
show you this example imagine that you
have to choose one of these four coffees
these are actually real descriptions of
coffees so you're a chooser you want to
make the best choice you want to pick
the coffee that you like the most it's
kind of difficult to understand which
one you're gonna like the most I mean do
you like gutsy richness more than
slightly earthiness or do you like nutty
earthiness more than unusual death who
knows right if you pick one of these
coffees and ends up to be good can you
really create it yourself and rejoice
for this choice and if it ends up to be
mad and you really blame yourself and
suffer for that choice so many times as
as choosers we are confronted by options
and we really do not understand what is
the relative quality what is the
difference in the relative qualities
between these options either because the
information we are given is not
diagnostic or because we are not expert
enough in understanding this information
so when it is difficult for us to
discriminate among the choice option in
front of us it is also difficult to feel
in control of our choices and
responsible for the outcome of that
choice so again we tested in the lab
with and McGill my advisor at the
University of Chicago we asked
participants to come to the lab and we
told them that I would taste one of four
different coffees and we describe this
different coffees you know where there
was variant agnostic very similar to the
descriptions I just show you before
again half of the participants the
choosers would read the description and
select one of the coffee so taste the
other half would eat the same
description but did not choose there
were imposed one of the coffee to taste
by the experimenter and what we found
that there was no difference in how much
they liked the coffees and I'll satisfy
the word for the decision between these
two groups because
even if the choice has had the advantage
of choosing that one coffee that I
thought it was the best that didn't feel
in control of this decision and they
didn't feel responsible for the outcome
of the decision so they didn't feel any
differences in satisfaction you will
being relative to their own choosers so
the southern inside here is that choice
freedom inference is subjective
well-being when and only when it is
associated with control and
responsibility
now the third inside is that even though
sometimes choose it makes us feel worse
off relative to not choosing and even if
other times choosing a new choosing is
exactly the same thing in terms of
subjective well-being we still obsess on
choosing we still insist on making these
choices why so because she also the
University of Chicago we thought that it
is because we overestimate the benefit
of choosing our ability to pick this
best option and we underestimate the
costs of choosing which are cognitive
costs it takes a lot of effort emotional
cost you regret all the choices that you
do not make and also put tunity cost you
know if you're choosing you cannot do
something else so again inspiration came
from one personal story as a PhD student
so life as a PhD student is not very
good not very happy so I I had to take
an exam cognitive psychology so I walk
in the exam and the teacher gave us a
pool of questions but she told us that
we had to answer on a subset of this
question so we were free to choose what
questions to answer so what did I do
I spent all the test time pretty much
choosing what questions to answer and I
didn't have any time left to actually
answering the question that I chose and
you may understand that the tests didn't
go very well and I switched to social
psychology instead I thought that was
better so we thought to test this in the
lab to see whether I'm the only weirdo
out there of there are other people that
really underestimate the cost of
choosing so we call participants to the
lab we told them look you
have to do math test and this must test
math test you have a pool of questions
but you're gonna answer only a subset of
this pool of questions half the
participants the choosers
were free to select the subset of
questions to answer
half of the participants the known
choices were given the subset of
question to answer by us by the
experimenter we told all the
participants that the score was based on
two elements one how many questions I
got correctly and two how much time the
Spang taking the test so the longer the
time taking the test the more their
score would be negatively affected so
what happened these are the results the
choosers the red bar actually performed
worse than the known choosers did worse
at the past and the non choosers
mostly because that took too long taking
this test and lots of felt worse than
the known chooser when we asked them how
did you feel while taking this test they
say like a very good now after taking
the test before knowing the result we
told all participants that there were
these two groups in the study the
choosers and the known choosers and we
asked participants to predict who did
better at the test who felt better at
the test and also we asked them if you
had to take this test again in which of
these two groups would you like to be
the choosers or the non choosers
and both choosers and non choosers had
the same response they predicted the
choosers to perform better at the test
the choosers to feel better while taking
the test and I would want it to be
choosers if their to take the test again
they were wrong right the chooser did
not perform well did not felt better but
when we asked why do you think all these
good things happened to choosers the
said because the choosers can pick the
best easiest question to answer they
completely discounted the cost that was
attached to this choice which in this
case was a time cost that import of
course and they were well aware of the
fact that there was this time cost but a
discounted it and they overestimated the
ability to pick is it questions to
answer so this is the third inside the
regardless of the
fact of choice freedom and subjective
well-being people insist and obsessed on
choosing so three main insights the
first one is that choice freedom does
not always improve subjective well-being
sometimes in decreases subjective
well-being sometimes there is no
difference between choosers and own
choices and subjective well-being the
second one is that choice freedom
influences subjective well-being when it
is associated with control and
responsibility and only when it is
associated control or responsibility
otherwise even if you are chosen you
feel like a known chooser and finally
regardless of the effect of choice
freedom on subjective well-being people
want to choose so as consumer and as
citizens we are surrounded by calls to
make choices that in the past were made
for us by other people
you know marketers public policy makers
experts so to the marketers in the
public policymakers in the room the idea
here is that maybe choice should not be
considered as a blanket solution for all
problems and maybe they should consider
when the costs attached to choice
overcome overwhelm the benefits of
choice and so just pushing choice in the
hands of the customers or or the
citizens not necessarily solve their
problems and for all of us consumers and
cities and I think the idea here is that
maybe next time then you feel this urge
of choosing just to relax okay so take
it easy embrace what you have and think
about it like maybe this is not a
terrible scenario my take is that
freedom of choice is freedom of choosing
but it's also freedom not to choose to
decide when you do not want to choose
because I think that the risk out there
is that we spend a lot of energy and
effort and resources making all these
little choices and feel all empowered
and in control because of these choices
like my natural gas supplier and in fact
there are big choices big decisions out
there that would really make difference
in our life in our well-being and we
just simply ignore them because we're
too busy choosing and thank you
you

---

### Redressing the Fashion Industry: Orsola de Castro at TEDxLondonBusinessSchool 2013
URL: https://www.youtube.com/watch?v=1mbqwOK9kNM

Transcrição não disponível

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### Audience Participation in the Media & the Loss of Mystique:Stuart Kirk at TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=q0klVtb0cZM

Transcrição não disponível

---

### TEDxLondonBusinessSchool 2012 Highlights
URL: https://www.youtube.com/watch?v=oeMSOE0Gf7E

Transcrição não disponível

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### Classical architecture in modern times: G.S. Smith & F. Terry at TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=FgMOSVyjgQY

Transcrição não disponível

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### TEDxLondonBusinessSchool 2012 - Pancham Gajjar - Bharatanatyam Dance: Living Stories
URL: https://www.youtube.com/watch?v=Duzr01VZfLc

Transcrição não disponível

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### TEDxLondonBusinessSchool 2012 - Mark Johnson - What I know about life and the London rioters
URL: https://www.youtube.com/watch?v=xsTH6-o9QWA

Transcrição não disponível

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### TEDxLondonBusinessSchool 2012 - Jana Sievers - Mobile advertising reconnects with consumers
URL: https://www.youtube.com/watch?v=Wc5UWZilsTg

Transcrição não disponível

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### TEDxLondonBusinessSchool 2012 - Nick D'Aloissio - A new way of consuming information
URL: https://www.youtube.com/watch?v=21mC7FD2ouU

Transcrição não disponível

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### TEDxLondonBusinessSchool 2012 - Rajal Pitroda - Bollywood and new beginnings
URL: https://www.youtube.com/watch?v=p9HPUiEdEj0

Transcrição não disponível

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### TEDxLondonBusinessSchool 2012 - Nadeem Shaikh - Our financial future, digitized
URL: https://www.youtube.com/watch?v=WmNyI0ZMszU

Transcrição não disponível

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### TEDxLondonBusinessSchool 2012 - Lynda Gratton - How to be ready for your future, now
URL: https://www.youtube.com/watch?v=VbZ3eKbFi3g

Transcrição não disponível

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### TEDxLondonBusinessSchool 2012 - James Walker - Regeneration stories
URL: https://www.youtube.com/watch?v=hXpXKVDBhGU

Transcrição não disponível

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### TEDxLondonBusinessSchool 2012 - Sonia Medina - Energy: Africa's hidden power
URL: https://www.youtube.com/watch?v=Nv6Xx2LB-y4

Transcrição não disponível

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### Embracing Your Genomic Self: James Lu at TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=kYKQqlXv3ZQ

Transcrição não disponível

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### TEDxLondonBusinessSchool 2012 - Nirmalya Kumar - India's new entrepreneurs
URL: https://www.youtube.com/watch?v=JOywloqHW48

Transcrição não disponível

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### What finance and business can do now | Lydia Prieg | TEDxLondonBusinessSchool
URL: https://www.youtube.com/watch?v=ZhDgwrKSBWQ

Transcrição não disponível

---

### TEDxLondonBusinessSchool 2012 - Riley Senft - Running against cancer
URL: https://www.youtube.com/watch?v=UVqoIgh7bcw

Idioma: pt

Tradutor: Sophia Bento
Revisor: Wanderley Jesus
Oi, sou o Riley.
Sou um anestesista de Vancouver,
e no verão passado percorri o Canadá.
A minha história começa em 2007
quando meu pai foi diagnosticado
com câncer de próstata.
Ele fez uma cirurgia para tirar 
a próstata na primavera de 2008.
Pouco tempo depois,
meu avô morreu de câncer de próstata,
e em 6 meses,
dois de meus melhores amigos
foram diagnosticados com a doença.
Dezoito meses depois, 
o câncer do meu pai voltou.
Num espaço de tempo de dois,
dois anos e meio,
o câncer de próstata
se jogou na minha vida,
e se tornou boa parte dela.
Não era o que eu esperava,
não tinha ouvido falar muito dele,
e tinha algo que sentia,
queria combater essa doença
e conscientizar as pessoas sobre ela.
O câncer de próstata não afeta
só a minha família, e como devem saber,
é um câncer bem comum.
Na verdade, um em cada seis homens
terá câncer de próstata.
É mais comum que o câncer de mama.
As pessoas que tiverem,
nessa sala deve haver umas 300 pessoas,
Se 150 do total for homem,
vinte e cinco de vocês 
terão câncer de próstata.
Desses 25, quatro morrerão disso.
E os que não morrerem, 
não escapam por completo,
a cirurgia e o tratamento
do câncer de próstata
podem trazer complicações desvastadoras
como impotência, incontinência urinária
e depressão.
É claro que não afeta apenas os homens,
todas as mulheres que estão aqui
têm pais, irmãos, filhos,
é algo que afeta toda a família.
Decidi tomar uma atitude a esse respeito,
e correr pelo Canadá
foi a melhor ideia que tive
para poder conscientizar as pessoas.
Em maio de 2011, parti de uma ilha pequena
que pode ser vista
do lado direito do mapa;
que se chama Cabo da Esperança
é o ponto mais oriental
da América do Norte.
Corri 70 km por dia
durante 5 meses para chegar a Vancouver.
Se usarmos a Europa como base,
é como correr de Londres até Moscou,
e correr tudo de volta.
(Risos)
e depois correr 600 km em direção ao norte
até Edimburgo.
Foi uma corrida e tanto,
mas só a corrida não seria suficiente,
precisava que as pessoas soubessem
do que eu estava fazendo.
Criei uma instituição de caridade
"Step into Action"
para que os homens tomassem uma atitude
e fizessem o teste de câncer.
Tinhamos uma verba
de um Centro de Pesquisa
de Câncer de Próstata
que foi um dos primeiros
centros de pesquisa
de câncer de próstata no mundo,
mas isso não era o bastante
para que ficássemos conhecidos.
Assim como todo mundo,
precisávamos de um bom slogan.
Uma das dificuldades do câncer de próstata
é fazer um homem ir ao médico
quando ele está saudável
e sem apresentar sintomas.
Se tentar levá-lo ao médico
e disser que fará um exame de próstata
(Risos)
fica mais difícil ainda.
Foi pensando nisso, 
que chegamos ao slogan:
"Um dedo pode salvar sua vida."
(Risos)
Passei o último verão dando dedo
para o câncer de próstata.
(Risos)
Criamos todos os materias
de propaganda possíveis,
distribuímos cartões com informações,
criamos gravatas, broches e pulseiras.
Também fizemos crachás e buttons.
Fomos a todos os jornais, 
programas de TV e rádio
que nos receberiam.
Fizemos de tudo
para conscientizar as pessoas.
E o que começou
como uma campanha de conscientização,
se tornou a maior aventura da minha vida.
Quando comecei, não sabia o que esperar
mas assim que o projeto foi crescendo
foi ficando ainda melhor.
Conheci milhares de sobreviventes
do câncer de próstata,
o que foi ótimo para a minha psique.
Eu pude fazer a minha parte...
Adoro esportes e pude participar dos shows
que acontecem no intervalo
de jogos de futebol americano,
e nos jogos de hóquei,
e com essa mídia conseguimos atingir
centenas de milhares de homens.
Com esse estímulo, na chegada à Vancouver,
minha cidade natal,
tinha polícia e escolta de bombeiros,
e eu achei o máximo.
(Risos)
Enquanto eu corria por Vancouver, 
a Pira Olímipica foi reacesa,
e no fim da corrida
pulei no Oceano Pacífico,
tinham 1200 crianças da escola que estudei
Foi simplesmente incrível.
Mas com certeza,
não foi só uma experiência divertida.
Foi extenuante e monótono;
quando corremos de 7 a 8 horas por dia
as músicas do iTunes acabam bem rápido.
(Risos)
E muitos fatores dificultaram a corrida,
como as montanhas,
que são muitas no Canadá.
Vocês devem ter ouvido falar
das Montanhas Rochosas.
(Risos)
Sem falar do calor e da umidade.
Fazia uns 44°C
com uma umidade de 80 a 90%,
Eu tinha que torcer minha roupa
a cada 2 ou 3 km.
E tinha muito vento,
me deslocava de leste a oeste,
indo contra ele,
e às vezes tinha que ficar atrás do carro
para poder continuar correndo.
E a fome, eu sempre tinha fome. (Risos)
Mas o pior de tudo foram as bolhas.
Não tinha muito tempo para treinar.
Moro em Winnipeg e fazia uns -40°C 
no inverno enquanto eu treinava,
o que não é muito adequado para corrida,
e meus pés pagaram caro por isso.
Tive bolhas todos os dias,
até chegar a Calgary
que fica a uns 5 mil km de distância.
e esta foto foi tirada num hospital,
depois de duas semanas de corrida,
no qual tive que fazer uma pausa,
enquanto me tratavam.
As pessoas adoram estatísticas,
aqui vão algumas para vocês.
Eu corri 6,621 km e usei 8 pares de tênis.
E ainda perdi uns 20kg,
apesar de comer enquanto eu corria.
Arrecadamos uns US$ 600 mil
e essa quantia ainda está crescendo.
No final, eu corria 70 km ao dia
no máximo uns 80 km.
Com uma velocidade de 5,5 a 6,5 m/km,
levava de 7 a 8 horas por dia
para terminar o percurso do dia.
E aprendi muito durante essa corrida.
Uma das lições que aprendi
foi o poder da insensatez.
Tive esta ideia de correr pelo Canadá
e muita gente me disse
que seria uma corrida muito longa
e muito complicada logisticamente.
Uma das citações que mais gosto
é de Mark Twain,
e estou parafraseando o que ele disse:
"O homem sensato adapta-se ao mundo.
O homem insensato insiste
em tentar adaptar o mundo a ele mesmo.
Sendo assim, qualquer progresso 
depende do homem insensato."
Outra lição que aprendi
foi o poder da inspiração.
Se você tiver uma grande ideia
as pessoas ficam empolgadas,
e se elas se empolgarem
com a sua causa,
podem se tornar suas parceiras,
assim você terá mais apoio e entusiasmo.
Tentei montar uma equipe
que fosse empolgada com o que eu fazia,
a partir daí conseguimos patrocinadores
para nos dar apoio
e foi nesse momento
que a campanha começou a dar certo.
A terceira lição que aprendi
foi o poder de uma equipe diversificada.
Eu passava 8 horas do dia correndo,
e o resto do tempo comendo ou dormindo.
Eu não tinha tempo suficiente
para promover a causa como queria.
Mas o meu gerente de campanha
era ótimo em criar coisas do tipo:
"Um dedo pode salvar sua vida",
e meu gerente de turnê era implacável
e sempre animava todo mundo.
Ele me dava sanduíches,
apesar de serem 
os mesmos sanduíches todo dia,
e dizia: "Adivinha? Hoje a alface 
está ao lado do tomate."
(Risos)
"Ontem estava perto do queijo."
E minha família sempre
me ajudava, me apoiava,
arranjava patrocinadores e criava eventos.
Minha última lição 
foi o poder de personalizar.
Eu poderia ter ido de porta em porta:
"Estou correndo pelo câncer de próstata
e quero que você vá ao médico
fazer o exame de câncer de próstata."
E teria funcionado até certo ponto,
mas teria sido um pouco mais difícil.
Tentei colocar o foco em meu avô,
meu pai, em mim mesmo,
e depois no avô, no pai das pessoas,
e até nelas mesmas,
ou no homem de suas vidas.
E desse jeito, achei 
que acabou tendo mais sucesso.
Quando comecei a campanha,
sonhava em correr
e descobrir vários modos
de conscientizar as pessoas.
Tive que tirar as teias de aranha
do meu sonho e realizá-lo aos poucos,
mas acabou sendo
uma experiência fantástica.
Como eu disse antes, um em seis homens
tem câncer de próstata,
meu pai foi esse um entre os seis,
meu avô também
e há uma grande chance
de que tanto eu quanto meu irmão
seremos esse um entre os seis.
Portanto, obrigado.
(Aplausos)

---

### TEDxLondonBusinessSchool 2012 - Chris Coghlan - What micro entrepreneurs taught me
URL: https://www.youtube.com/watch?v=K-CEqtGly0s

Idioma: en

[Music]
[Applause]
imagine the poorest billion people on
Earth in the last 15 years 73% of them
have experienced Civil War
if their communities were filled with
skilled
entrepreneurs would this have
happened conflict is far less likely to
occur if you do not have Angry young men
with no job nothing to lose and no
hope two and a half years ago I started
grow movement with Violet bingi this is
varlet varlet is a young woman who lives
in Uganda and runs all of our operations
fulltime at grow Movement we believe in
the economic empowerment of the people
in the least developed countries on
Earth we use remote volunteer
Consultants everywhere to equip
entrepreneurs in these communities with
the skills they
need to create employment and relieve
poverty our volunteer Consultants are
remote because they purely work over
mobile phone they do not visit the
entrepreneurs on the
ground they're volunteers because
they're not paid and they're Consultants
because they offer business advice
entrepreneurs are people in the poorest
billion Who start small businesses to
create employment and relieve
poverty one thing that I've learned is
that entrepreneurs in the poorest
billion are amongst the most talented
and hardworking people you can meet
anywhere they have to be because of the
obstacles they need to overcome this is
Eustace one of our entrepreneurs in
North Uganda
an area that up until six years ago was
devastated for decades by Civil
War during the war usus worked as an
agricultural specialist in the local
Administration helping Farmers to keep
farming despite the
fighting but when the fighting was over
he noticed un Aid convoys passing
through the area on their way to
sadan and that the aid workers wanted to
buy fruit and vegetables so using his
farming contacts youa started buying
small quanti of fruit and vegetables
from the farmers and selling them to the
aid
workers eventually he expanded this
business to selling to local schools and
hospitals and he was able to employ two
of his
friends so just by using very limited
resources around him usus was able to
create three jobs in a postconflict
area but like many new entrepreneurs
ess's capability and confidence can be
dramatically enhanced with professional
business business
advice so Violet connected usus up with
one of our volunteer Consultants
thousands of miles away who gave usus
the advice he needed to increase his
business from three people to
11 all our volunteer consultant did was
pick up the phone and
talk they did this without visiting
Uganda without donating any money beyond
the cost of their calls without even
putting on a
tie to get ever they evaluated uses'
business and they found that usus had
low profit
margins suppliers were
unreliable but he had agricultural
skills and a small piece of
land so they looked into whether going
into farming would help users to address
these
issues the volunteer consultant helped
usus look at the different components of
this such as the cost of the seed the
cost of the Agricultural equipment
compared to the revenues he'd get from
selling the fruit and vegetables that he
would grow
the plan looked promising so they put
into practice a small pilot of four
crops which
succeeded this then gave Eustace the
confidence to take out a loan and create
his farm this is Eustace on his farm
with one of his
team 6 months later usus reported back
to varlet that his profits had increased
50% and had' been able to employ eight
more
people just from the advice he' received
over mobile
phone this is usess and violet with some
of the eight people that that had
livelihoods created for them as a result
of this advice and Us's
Vision together with their
dependents as potentially 40 people
whose livelihoods have directly
increased as a result of advice over
mobile
phone every single person was directly
affected by the
conflict this week
varlet and her team of entrepreneurs and
volunteer
Consultants work to improve the
livelihoods of two and a half thousand
people like
this to do this this cost
$400 in
total we believe the best people to lead
development are the talented people in
the local communities ourselves
themselves because they have the local
knowledge and they know where the advice
is needed most
so both of our professional staff Viet
and Steiner are two young women in
Uganda who together manage 100 volunteer
Consultants at once who each donate two
hours of their time a
week and pay for the cost of their
mobile phone calls which is about 15
cents a minute so only significant costs
are the salaries and office rent of our
local
staff this is how we cut the cost of
business advice by over 95%
and this is the first model that we're
aware of that's low cost enough to
provide business advice at scale to
entrepreneurs in the poorest
billion I am a volunteer with grow
movement I'm also an Emerging Markets
hedge fund
manager every day I take investment
decisions worth millions of dollars in
companies on the other side of the world
over the
phone I realized that if I can invest in
these compan
companes then I can also advise an
entrepreneur over the
phone and if I can advise then so can
skilled business people
everywhere every person in this room
with five years business experience and
a telephone is capable of doing
this so this is an unused and
potentially unlimited resource to
economically empower the poorest people
on earth
so where do our volunteer Consultants
come from well we're currently working
in Uganda and we have pilots in Rwanda
and Malawi where we're expanding later
this year we have volunteer Consultants
firstly in all three countries skilled
business people sharing their knowledge
in the local
community secondly we have volunteer
Consultants across the rest of
Africa from it salespeople in Egypt to
accountants in South Africa and bench
capitalist in Nigeria all advising into
Uganda Rwanda and
Malawi finally in the last 2 and a half
years 200 people in 47 countries from
every major culture on the planet have
come together to volunteer with grow
movement this Multicultural aspect is a
critical part of what we do we
deliberately mix as many cultures
together as
possible in
2006 I was working with the European
Union as an election monitor in the
Congo this is a civil S election poster
I saw at the time calling for no more
war in the Congo and the country to
unite at the time I was frustrated
because every person I interviewed about
the election was obsessed with the
ethnicity of the two presidential
candidates that's all they seem to care
about the war in the Congo lingers on
today five million people have died
wholesale rape and Massacre of different
ethnic groups has occurred on a massive
scale later I realized that the people I
met were not filled with irrational
hatred but rational fear they were right
the ethnicity of the presidential
candidates was the most important
election issue because potentially their
lives depended on
it
significantly Us's consultant is Indian
and many ugandans have a negative
attitude towards Indians due to
historical
animosities yet India is the third
largest source of our volunteer
consultants and many of our
entrepreneurs have reported back to
varlet how inspired they are to discover
that Indians are kind and generous
people ready to dedicate their skills to
serve Uganda this works both
ways one of our Chinese Consultants told
Violet at the beginning of the scheme
how she had assumed that all Africans
are
lazy but by the end of the scheme she's
amazed to discover that her entrepreneur
was the most determined and hardworking
person she ever spoken to in her
life Violet and I started grow movement
together because we believe the struggle
of the poorest billion to overcome
poverty is the defining moral issue of
our
time entrepreneurs in these communities
have all the talent and determination
they require to win the
struggle one person on the other side of
the world can transfer the knowledge and
entrepreneur needs over mobile phone and
every person
working together across cultures towards
the greater good can learn from each
other The Outsiders are not their
enemies but their friends this is what
Violet and I have learned together at
grow movement and this is how both of us
have found Hope
[Applause]

---

### TEDxLondonBusinessSchool 2012 - Angela Knight - The financial sector's role in rebuilding
URL: https://www.youtube.com/watch?v=sOhoMNtIuhg

Transcrição não disponível

---

### TEDxLondonBusinessSchool 2012: Regenerate
URL: https://www.youtube.com/watch?v=ta3LH5PilXU

Transcrição não disponível

---

### TEDxLondonBusinessSchool - Suzanne Lee - BioCouture
URL: https://www.youtube.com/watch?v=J6lfnX62Pq8

Transcrição não disponível

---

### TEDxLondonBusinessSchool - Spencer Hyman - Disrupting the Arts World
URL: https://www.youtube.com/watch?v=jHBOywMfVkM

Transcrição não disponível

---

### TEDxLondonBusinessSchool - Nader Tavassoli - Disruptive Marketing & the Cost of Irrelevance
URL: https://www.youtube.com/watch?v=Oy9TdBu-vYQ

Transcrição não disponível

---

### TEDxLondonBusinessSchool - Matias Hancke - Insights on Contemporary Music
URL: https://www.youtube.com/watch?v=AdB8wEo8GZw

Transcrição não disponível

---

### TEDxLondonBusinessSchool - Holly Mccartney - Women in Hip Hop
URL: https://www.youtube.com/watch?v=3TnLGxCN-5Q

Transcrição não disponível

---

### TEDxLondonBusinessSchool - Nuno Mendes - My Life as a Traveller
URL: https://www.youtube.com/watch?v=-FlBF9XpJpY

Transcrição não disponível

---

### TEDxLondonBusinessSchool  - Dr. Shamus Husheer - Healthcare & The Fertility Market
URL: https://www.youtube.com/watch?v=FIYG9DCy6zY

Transcrição não disponível

---

### TEDxLondonBusinessSchool - Kevin Eyres - Talent & Social Networks
URL: https://www.youtube.com/watch?v=BwSHHEikbEA

Transcrição não disponível

---

### TEDxLondonBusinessSchool - Luke Dowdney - Real Strength: Transforming Communities
URL: https://www.youtube.com/watch?v=Sp986A0VYSg

Transcrição não disponível

---

### TEDxLondonBusinessSchool - Dominic Campbell - Politics & Community Engagement
URL: https://www.youtube.com/watch?v=y-MouhCXay4

Transcrição não disponível

---

### TEDxLondonBusinessSchool - Tom Hulme - How Disruptors are Designing for the Future
URL: https://www.youtube.com/watch?v=D43H2QvuMl0

Transcrição não disponível

---

### TEDxLondonBusinessSchool - Andy Stefanovich - The Museum Mentality
URL: https://www.youtube.com/watch?v=J5IaEXXC4so

Transcrição não disponível

---

### TEDxLondonBusinessSchool - Payal Patel - Financial Finish Line
URL: https://www.youtube.com/watch?v=ADtp3VIMRRY

Transcrição não disponível

---

### TEDxLondonBusinessSchool - Khaled Tawfik - Egypt
URL: https://www.youtube.com/watch?v=XlHMWxvV72c

Transcrição não disponível

---

### TEDxLondonBusinessSchool - Eduardo Crespo - Daily Disruptions
URL: https://www.youtube.com/watch?v=ilss9ddnSKU

Transcrição não disponível

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### TEDxLondonBusinessSchool - Brian Forde- Rethinking Social Enterprise
URL: https://www.youtube.com/watch?v=HeYEuNaxva4

Transcrição não disponível

---

### [Private video]
URL: https://www.youtube.com/watch?v=g8LFCHWMFEE

Transcrição não disponível

---

