# China Business Forum

Data: 11-01-2025 21:45:44

## Lista de Vídeos

1. [Planning for the rebound: Exploring a post COVID-19 world](https://www.youtube.com/watch?v=AYw4zzH5_98)
2. [Investment outlook in EMEA & APAC: Opportunities during the global economic turmoil](https://www.youtube.com/watch?v=HO8NNNN0OMY)
3. [What is the role of technology in enabling a future lifestyle?](https://www.youtube.com/watch?v=rD1w94zt_ik)
4. [Reflection on COVID-19: The role of innovation and technology adaptation in disease control](https://www.youtube.com/watch?v=UUv0NqezJ5k)
5. [Digitalisation: How it influences content creation and distribution in the entertainment industry](https://www.youtube.com/watch?v=Z2vtTmcR4tg)
6. [Transition: Making one's way into a new life](https://www.youtube.com/watch?v=onQWjSw9nWg)
7. [Tech for good during COVID - 19: Huawei's engagement with business ecosystems - A Global Agenda](https://www.youtube.com/watch?v=t7IxMFwsQdI)

## Transcrições

### Planning for the rebound: Exploring a post COVID-19 world
URL: https://www.youtube.com/watch?v=AYw4zzH5_98

Idioma: en

we'll start off
uh with a few uh comments from our
special speaker
hongbing chu who's joining us from hong
kong we will be talking about
um planning for the rebound so how
should we think about
the post covered world in terms of the
chinese economy
and the chinese economy's impact on the
world economy
and to be slightly parochial how will it
impact
us here in the uk so we will chat uh for
about 10 minutes or so
and of course the most um
stimulating and interactive
elements of these forums and webinars is
always your question so
please do send in your questions and we
will have
hongbing answer all of your pressing
questions about the chinese economy
so with that um i'm going to um
ask combing uh for the first uh
the first of my uh questions um around
um the impact of covid19
um so homie i suppose the first thing
we'd all want to know is what is the
impact
of kobe 19 on the chinese economy
um is it recession is it worse is it
better and i suppose crucially
when should we see a recovery
right thank you very much uh linda for
your
kind of uh hosting this uh kind of uh
discussion uh it's great pleasure for me
to uh
to join with uh with you to discuss this
uh
very interesting topic and uh
yeah your first question the um whether
the
you know the virus outbreak is going to
cause a recession in in china or not
uh i would say officially never you know
china officially
research the world of recession is not
in the dictionary of the chinese
official language
so you will never never heard anything
officially
statement talks about recession however
however the official numbers already
tell you that in the queue in the first
quarter of this year
the chinese gdp growth rate has contract
by 6.8 yen year
okay it's a contraction uh pre-crisis
we're talking about six percent growth
so it's a big swing
from six percent positive growth to a
negative six point eight percent growth
so we call it
we in chinese we call it a contraction
we don't call it recession
uh so uh you know that's the that's how
the chinese
try to try to basically uh how chinese
different from others
uh but anyway i think basically i put
this in a broader perspective i'm linda
you know this you write a book about
china's growth
china's growth kind of the you know
history and the future
this this is clearly this is the first
time for us to see such a
sharp contraction in chinese groups
properly
since the cultural revolution for most
of the audience today
maybe they never see this in a in their
lifetime
of course i see i saw this in lifetime
but i didn't see that for the last 40
years in my career time but
i didn't see the even worse than this
you know
during the cultural revolution
revolution but this is this is
basically uh unprecedented kind of the
economic contraction in china at least
in the last four decades yeah
it's not just about gdp numbers and as
also you also say look for instance the
household
income the average household income
is also done by nearly four percent
young year for
both urban and rural households
this we never see this before even you
during the asia financial crisis
you know the the sas pandemic
as well as you know the major political
events back to
you know to the late 1980s
we never see a a a period where the
you know the average household income
has shown basically a
a decline so in a nice shot i think the
official numbers
just tell you that this is uh the the
reverse outbreak has already caused the
unprecedented
kind of negative shock to the chinese
economy
to the people's income yeah
another question here is that and then
so what you know the china
in terms of us in terms of sequencing
china we all know it's the first
to get into this uh pandemic and then
also it's the first one to
look to lift the lockdown and then you
know
people talking about you know there's
going to be a rebound after they lock
down
but so far we haven't really seen a
v-shaped rebound we just see some kind
of some pickup some
significant improvement for sure but the
you know the recovery so far has been
has been pretty
slow sorry i'll give you a very long
answer for you for your very
very sweet and short question but
i'll stop here but it's a very
comprehensive
question and i think really gave us a
lot of insights into
what we should be how we should be
viewing these very dramatic figures
about the chinese economy um i suppose
my next question is going to really get
you to
to just give us a sense as to um
what do you think the government will do
um to try and support the economy
and what you think it should do
in terms of trying to get um really cope
with a slowing economy
okay first let me basically slightly
twist the secrecy of the
of of you know of the question let me
talk about first
what they should do uh i think they
should basically
start to take the whatever takes
approach
to stimulate the the most demand
yeah but this time around
i think apart from those kind of the you
know
the traditional tricks of you know put
the government spend increased
government spending
into the in railways bridges all those
infrastructure projects
this is this is needed but however i
think even more importantly this time
around
what they need to do is basically tools
to you to mobilize more physical
resources
to really to subsidize the you know the
companies and the household would
already be get
directly hit by this uh pandemic
uh i you know i can't i just can't come
keep
i just can't you know the uh you know i
just basically come you know come forget
about this
kind of the official number which is
four percent down in the
average household income and of course
there's a lot of the
you know people whose income is has been
very little effective for
if you work for soe if you are the
government of issues of course
you won't see any impact but the
however the house the average household
income is done by four percent which
implies that a lot of people
particularly for those people
who work in the in a private sector
people working in smes their household
income is done a lot a lot more than
this four percent
so what do you do the government should
this is the time for government to
basically to
to mobilize the fiscal resource and then
to basically
help out those uh you know those
families those those
companies uh i think many other
governments already doing that
yeah uh but you know chinese government
this time around
uh you know so far what they have done
in terms of the fiscal stimulus
particularly in terms of how they
help in the household sectors and smes
uh are still still very modest
uh i would say they need to do a bit of
catch up on that front
the reason for me is if they really want
to see a
a kind of a recovery in a
economical in an overall economy they
must
do this because if you don't composite
for the you know for the people's income
for those who lost the job and you don't
really to compensate at least
partly composite them and it's no way
for them to go out to standard spending
even if you left all these restrictions
yes it's very simple so you need
basically to compensate these people
so that people can really to to
basically to
to back to normal when the shopping
malls open
those people can go out spending without
those those sort of physical support
i'm afraid that we're not going to see
uh basically the
the the the recovery in the economy in
fact you know
in last week we have this kind of mayday
holiday uh
yes there's a there's a lot of people in
some in some in some kind of
areas but uh if you look at official
numbers
a you know the total kind of torture
spending
during that kind of the public holiday
week
is still 40 down compared with the same
period last year
this is already made yeah this is
already almost two months
after the you know after the chinese
government officially
uh easily locked down so you so you can
see
the people um are still cautious in
terms of spending going out
and i think partly because the behavior
psychological people still worry about
the virus that's that's for sure
but more even more importantly i think
the income
people some people's incomes get hurt so
therefore i think they in terms of what
government
should do yeah please please do more
particularly into a bit of cat shop i
mean all they need to know
to do to do is look at that in another
count
another countries what they have been
doing in terms of help of the
smes they call the the
the household sector and china have
plenty room so i think they can
they can do more and the npc meetings
sorry can i jump in because um
your your comments has already elicited
a number of follow-up questions
from our attendees so i might just put
him a couple of them to you
um one question that's come in has said
in terms of
in r b how much fiscal stimulus is
needed to return to
normal or what the trend growth rate
should have been and um
so if you could address that i think
it's a it's a good follow-up and what do
you think if they don't do it
why what is the constraint on the
chinese government
right okay uh uh everybody remember this
kind of
in famous four trading rmb's physical
package
china introduced back to 8.
yeah i think china needs to do at least
apple or triple that amount of the
stimulus
in order to bring the economy to a
normal level
why because the economy 10 years later
obviously the economic size becomes much
bigger
and then you know they show the negative
shock only
only you know on the income and also an
economy is much bigger than the year
2008
yeah so you basically do the simple
match they need basically
double or even triple maybe the size of
economy
but however so far hasn't yet done that
why i think
the couple of reason why is that you
know over
in the recent years everyone including
the private sector
yeah some of our friends in a you know
in the private sector in academia
even in the western country has been
pretty
critical about the you know what china
has done back to year 2008.
everybody believe that's an overreaction
and
everyone's criticized for them in terms
of the side effect of the high diet
levels
and and then appropriate overheating
so the psychology of the partisan making
being here
this time is that okay let's be careful
not to repeat
what we perceived as the you know a
policy mystic back then
i think that's probably one of the
psychological constraints in this
secondly i think indeed that still
a lot of people are worried about the
trade-off
between you know stimulus and then
that accumulation yeah i think
you need to be prioritized i mean when
they when the millions of people
lost the job when the household sector
household
people's income has been has been has
has been has been joking
i think you know forget about this debt
level all you need to do is save
people's life
and then bring the economy back to on
track
and then we can talk about basically how
to basically you know
dealing with all this debt i think they
you know that's that's
that's the unfortunate i think that's
something that's kind of viral they need
to basically
uh to to to to to you know to best to
to to overcome in order to basically to
influence those kind of needed policy
measures
great thank you we've got tons of
questions coming in i want to get to as
many of these as possible so
um we're trying to i'll ask the question
briefly and homebae i'm going to give
you the challenge of giving
comprehensive answers concisely so we
get to a number number of these student
questions
which which are always fantastic um
and attendee questions so i think one of
the questions has come through is
which industries and sectors have been
most severely impacted in china
so obviously in europe you've seen a lot
of retailers leisure travel
transport companies which have been
deeply affected
made in solvent in some cases do you see
a similar
sectoral split in china yeah this is
exactly the same i think the
for those kind of the you know clients
facing kind of uh
activities mainly service yeah
restaurant
paintings you know all those uh you know
shopping malls
you know you know all those kind of this
service sector i think it's basically
is the hit hardest we also
see you know the transportation is also
another sector is done
and of course traveling you know tourism
and then you know even the production
side will also see basically
some disruption in terms of the you know
production
and supply chains as well so
so so this time around you know it's
wars i mean is that this crisis is more
even more serious than a
global financial crisis it hit both the
spending
and the production yeah right
okay and can i turn you to um
a question really more about um the
the backlash against china which we've
seen globally
and some of the certainly in the west
discussions about moving
says production or supply chains within
national borders
um so if you could say um you know the
question
has come in um that says will we see
a return send basic essential goods
will be produced produced domestically
rather than
in china so really supply chains moving
out of china
and countries producing things within
their own economy
yeah clearly i think there is a natural
response to the fact that
during the pandemic there is a shortage
of those uh
basically kind of the health care you
know
product and everybody is fighting for
that all of a sudden they realized that
okay we can't rely on you know not
another people to
you know to to to to to supply us with
with this uh
necessary kind of the you know equipment
i think it's
it's understandable so everybody now all
of a sudden talk about though basically
we should produce those stuff for
ourselves
uh i think if so this is essentially
what that really means is that it's
going to reinforce the
you know the ongoing trend of a
globalization
yeah so even before the crisis we
already see this big globalization you
know china
china u.s tree war is there is another
kind of
you know another fact to reinforce that
but now this
pandemic i think it will will also even
will also reinforce this complete
globalization trend
and china actually is already before
chinese before china u.s tree war before
this
pandemic china is the center of the
global supply chain
so naturally we're going we're going to
see some kind of the
you know supply chain migration
out of china but
having said all this i think whether the
degree of a migration
it still depends on how our chinese
government
government is going to respond to all
those trends apart from the stimulus we
talk about
and then what china could respond to try
to maintain
the basically particularly the high
value added
part of those global supply chain in
china
is try to very simple improve the
business
business environment yeah and
create a level play field and then open
the market
even even even even wider by doing this
called what i call the reform the needed
reform which
has talked a lot but i think the key
thing here is
implementation if they can implement
implement all this
stated kind of reform agenda i think
they're still going to create some kind
of the pull factors
for those kind of the you know
productions and
and the supply chains in china and china
has a huge market
china has the biggest pool of the
skill for label now you know we're
talking about you know seven million
it meaning a year of fresh university
graduate
you know you know there's a plenty smart
case around
in china so for anyone who want to do
basically high value added
you know kind of production or even
r d there is basically a
a huge amount advantage in this kind of
human capital kind of the resource in
china
but this is just potential you need
basically to
uh you know like people feel more
comfortable so
i think um this is exactly that area if
china chinese government
can do more uh i'm pretty sure that they
can still manage to
basically to mitigate the in know kind
of supply chain migration
as a result of this big globalization
trend
thank you and indeed that is the key
isn't it because i think there is a
deglobalization trend for broader
reasons
and it will affect china's trade and
investment but if china can reorient
itself
um towards as you describe sectors you
describe
i think it can change the composition of
why people would invest in china
not in basic goods but in more higher
value added goods and then of course
investment
tends to follow trade and that leads me
to the final
questions in our final minute so we've
gotten um a whole set of again
fascinating
great questions and from the audience
and they're around opportunities so
as in the postcode 19 environment
thinking about
the way that chinese consumers might
behave
uh thinking about that the way that
chinese businesses have already adapted
especially i'm thinking e-commerce and
online but
um can you outline which sectors do you
think
and would thrive where the best
opportunities are
um in china um after coping 19.
well yeah to in that show i think
digital economy
and period i think you know
the this kind of the virtual things
is going to be if anything is pandemic
is going to basically
reinforce reinforces trend and
and china of course already have some
kind of advantage
in the first move advantage in this kind
of digital economy
e-commerce is one of those
and then like you know like like what
are you doing now what we are doing now
you know
we you know those kind of the you know
virtual things i think you know related
technology and also this business is
going to be is the opportunity
and you know not just in china probably
also in in
another market as well
that's a great positive note and to end
on um
it's been a fascinating conversation and
thank you very much to hongbin she
for giving us um his insights and to
answering so many interesting questions
and i'm sorry
we don't have time to get to all of the
questions but um this forum will go on
for
over three days and so i hope um a lot
of these issues will come up again
and be addressed um but
let me just um it's very difficult to
thank people on a webinar
so i don't know if this is the if this
is the correct way to thank
but i've seen it done um i'm just going
to wave my hands
and say thank you hoping for
for your contributions
and i'm going to uh again um you know
thank uh
thank the student organizers for this
forum and for organizing the stimulating
first session
you

---

### Investment outlook in EMEA & APAC: Opportunities during the global economic turmoil
URL: https://www.youtube.com/watch?v=HO8NNNN0OMY

Transcrição não disponível

---

### What is the role of technology in enabling a future lifestyle?
URL: https://www.youtube.com/watch?v=rD1w94zt_ik

Transcrição não disponível

---

### Reflection on COVID-19: The role of innovation and technology adaptation in disease control
URL: https://www.youtube.com/watch?v=UUv0NqezJ5k

Transcrição não disponível

---

### Digitalisation: How it influences content creation and distribution in the entertainment industry
URL: https://www.youtube.com/watch?v=Z2vtTmcR4tg

Idioma: en

thank you operator
hi this is june uh good afternoon can
you hear me
i guess so anyway uh thanks lbs
and i would like to take this
opportunity to share some of my personal
perspectives and observations
as our organizer mentioned about how
technology innovation
changed the entire content industry and
i have already seen
some very tough questions and comments
on previous
panelists i certainly welcome any
comments or different viewpoints
afterwards
so first thing first a very brief
self-introduction i would consider
myself as veteran
in china internet industry i started my
career
as investment banker about 20 years ago
and
helped many chinese internet companies
for overseas
listing and financing and raised a total
about
20 billion us dollars then in 2013
i moved to the buy side and subsequently
joined ite in 2017
to build ig's m a and financing
franchise
i do believe that many of you have
already known ite
who is always being called the netflix
of china
true i think that ig is the largest
internet video streaming platform
for long-form videos in china with
hundreds and
millions of users enjoying our service
every day
so our content library just give you a
sense covered
more than 30 categories including dramas
shows films kits documentaries you name
it
and if someone really want to have the
challenge of watching these videos 24 7
it will probably take them 1500 years to
finish all the content
so in this sense i she also actively
engaged in the production
and investment in original movie content
our famous example is the popular show
the story of yanchi palace
which was originally produced by aichi
in 2018
since i joined ite i think i have
received
numerous inquiries mostly from my
friends
from investor community everyone is
asking
what opportunities and threats the
technology innovation could bring to the
content industry
just for example will there be any new
forms of
media such a short film video to disrupt
the entire long-form video market what
are the mega trends
that one should expect in the next three
to five years
etc so all these i think are great
questions
i do not have crystal ball as
all you do to predict the future but
luckily
i think that we do can find some of the
answers
by examining a very long history
of other creation and just to figure out
what kind of lessons we can learn
therefore in this session i would like
to take a music
a very specific form of the
entertainment media as a subject of the
study
and our findings in the music history
probably will apply to the video market
as well
so if possible yeah we turn to the page
one
the western music look at the western
music
actually it has played a very long role
in a society but in its very initial
stage
it was primarily only accessible to the
elite
who could afford the luxury to music's
fullest form
the tradition of composing residence for
wealthy aristocrats nobleman etc
has existed in many cultures for
centuries
the early 19th century saw the rise of
composers such as beethoven
as individuals free of any commitment to
patrons
nonetheless i think most of the work
they produced was still
primarily available to aristocracy and
the remain for the most part
inaccessible to the lower classes
so naturally i think most people will
blame social structure
for this premium service for the
selected view
but from my perspective i think the more
reasonable assumption
is that there is no technology available
to help people
in the market in the mass market to
access this entertainment
in its original format performance by
nature
is driven by labor and the deliverables
the final product
are actually extremely perishable as a
result
the productivity were very low just
imagine
you have a very wonderful chamber
orchestra
but their performance will only be
available
who are invited into the room
in this context i believe the first
technology breakthrough
coinco actually comes from the building
of the first opera theater
in midnight italy in six in 1637
and from when i think the general public
has the privilege
of enjoying the music by paying for
performance ticket
and i think that from then on
one show can entertain 400 people
simultaneously
rather than just a house full of guests
nonetheless
i think the productivity is still
limited an
output was not standardized this is why
each operating
have two costs to back up each other
facing these problems we have technology
innovation
and then it becomes the digital era with
the creation of grammar phone and
synthesizer
creative artists suddenly realize that
their piece of music
work can be transformed into digital
copies
which will in turn be purchased accessed
and enjoyed by hundreds of millions of
consumers
music they will be reproduced
with the minimum margin cost and this
naturally translated music
into a what we call a cultural commodity
which became available to the mass
market as our key topic today
digital technology helped create this
industry
in contrast to the public opera house
digital technology extensively
lower the cost to distribute the music
to general consumers
and also dissolve the bottleneck of
productivity at the same time
however this is not the whole story yet
now if operator can kindly help to turn
to the next page
when internet when we get into 20th and
21st century
the internet and mobile devices became a
mainstream
i think that suddenly disrupts
everything
before the advancement of internet
artists
were directly connected for the most
part with consumers
a boy makes a very deliberated purchase
decision
when he buys a michael jackson album
at least he used to but when internet
penetrates into the daily life of people
when it further facilitates music
distribution
it also creates the challenge of this
intermediation and also a
heated competition two key observations
first everyone on this use itunes or
spotify
to play music these apps in another word
can be called actually an operating
system for music play
they will use extensively used data and
recommendation engine
to directly influence users consumption
specific behavior
and decisions a consumer nowadays is
more committed
to his or her playlist rather than a
specific artist
in other words the artists are
disintermediated
then the second observation is that the
digital music
can also be permanently preserved in the
cloud
and it can be retrieved at any time
anywhere and this content library at the
same time
is growing at an unprecedented speed
that means the competition for music
content
became more intense than ever
in this structure how can a content
creator actually respond
i think for the first challenge that
this intermediation
the content creators can try to make
again the direct connection with
consumers
for example youtubers they can always
accumulate their own fan base while
professional content creators
can carry out the cross-platform
marketing campaign
nonetheless i think we still see a very
clear shift in the bargaining power
toward the operating system going
forward probably only a very few
selected artists
are immune to this mega trend
then for the second challenge there are
two strategies actually to consider
the first strategy is to focus on the
quality of the product
which is truly unique and differentiated
that the product speaks for itself as we
always say
then the second strategy is actually
focus on
production efficiency one should make
the best guess
of what the market will need and provide
the products
at the cheapest possible cost in the
fastest possible turnover so that
it can be easier it will be easier for
the content to go viral
and these there are sufficient
successful precedence
for both strategies i personally believe
that
the first strategy probably is more
sustainable
because it can accumulate brand
recognition
and eventually turn into consumer
connection and
in that way it will solve the problem of
this intermediation as well
so by the way this sounds very actually
similar to the investment
where the investment professionals are
creating
exceeding profits by two ways
either they will take the contrarian
position or they will create
a more efficient trading algorithm for
me
i'm still a you know a investor in a
classic
way i believe to invest in the right
company
and to do something that other people
probably
are not think otherwise so under this
framework if we shift a focus from music
to the questions that we've discussed
earlier
the long form and short film videos etc
we actually can find similar patterns
from the demand side
one will each one will easily argue that
the long form video and
off video they are competing for users
time spent
but however from suppliers perspective
they are created under two very
different
strategies for long form video
the quality and differentiation are the
basis of competition
well for the short form video efficiency
actually is the key
because doing copycat in a short form
video industry is
way easier than the long form video
so these two strategies differ in nature
they in turn create very differentiated
user experiences
and actually complement in my view just
in my personal view
compliment rather than competing with
each other
we have seen empirical data shows that
when people watch more short form video
it is true that they spend less time on
reading the book but
the same group of people will still
spend three hours
to watch avengers end of game either in
movie theater
or online
so to summarize i think we
are looking at the history and
speculating about the future
and personally i'm coming is that
technology on one hand
play a very fundamental role in the
history of media and
entertainment development while on the
other hand
it also create unique challenges to the
content creators
although these threats will eventually
still translate into consumer surplus
which means they will encourage the
improvement of the quality
although it means a tougher life for
artists
with that being said i will open a floor
for the q a
so i think i have already collected a
few
questions on my screen uh let me
read them out uh one by one and try my
best to answer
so the first first question i get is
what is the impact of coronavirus on the
entertainment industry
i think the answer for that question is
actually it differs
in terms of the services in terms of the
types of services that you are providing
giving you some of the concept from
demand side i.e from user behavior side
it's very easy
to observe that for the offline
entertainment activities
everyone suffers if you're buying a
stock
of disney if you are buying a stock
of the offline movie theater you will
see
a diminishing revenue stream in the
first quarter and second quarter of 2020
but for the online service providers
such as netflix
i cannot comment on the ige as we are
still in the blackout
but for the netherlands who has already
disclosed their user growth etc
you will see an increasing portion of
the users
going to online to enjoy the movie and
films
film services but this is only
one part of the uh of the story
uh for uh to discuss the impact
uh which is uh happening at the current
tense but there's another part of a
story
which we can only speculate because the
result will not be seen
uh not until like five or ten years
later
i still personally you know remember
myself as a
as a teenager when i first seen movies
from
europe and from hollywood and i think
at this point of time because of
coronavirus
so many people stay home they cannot go
out and how to spend their time
probably they will switch on the tv and
select their favorite shows
and among millions of the users who are
watching the shoes
i do not exclude the possibility that
one
or two or tens or hundred of the boys
and girls
they are get fascinated by the content
they have seen
and they have decided to become the
creator by their own
and they can create a content either in
the way
of the uh you know the freelancer post
their content on the youtube
or they can decide to join a
professional part
and join the movie academy later and
these guys i really hope they can become
the driver the true driver
uh for the obvious creation you know in
yeah in the next five to ten years
okay so
i think the second question coming from
ifan pin he says that
as one of the generations in china i
wonder how do you view challenges
opportunities brought by billy billy
since many people believe
believability is the future of streaming
media platform
and it is not my habit to
comment on other companies but luckily i
think actually
before i join the ige i do
you know participate in investing in
billy billy
uh right before the ipo and i think that
billy billy is
a uh a excellent company and from your
question i have already seen that
they have gained uh sufficient
attraction
uh from the young generations the z
generation as you mentioned that
which is a term generally speaking
referred to other people born
after you know 2000 and from my
perspective i think
uh the success of believity is a
valuable experience for
everyone else uh including ige including
by dance including baidu et cetera
and what we have been doing are actually
the same
exactly same as bdbd ie providing the
best user experiences
to our users and
nowadays i do have hundreds and
millions of the users i would say from
the public data
about i think about if i remember this
right about 60
of all my audiences uh watch the online
video
and we have a massive user base to serve
and this is our mission
to become a great company to provide the
best entertainment services to our
audiences
through technology innovation
okay one more question from xinjiang
who is also asking about competition how
do you evaluate the competition from
tick tock
uh i think in my previous uh i would say
prepare remarks
uh i think i do compare the show from
video versus long phone video
i think a short phone video do take the
different strategies
if you open the ticket you will see a
common thesis
created by for example 200 artists
using the same music track and doing the
same thing and
try to attract audience audiences
attractions
but this does not happen in a long phone
video market
the mission of a long-form video
creators either for example a director
who want to create a movie the first
thing he has in mind
is create something completely different
never exist in this world bring new
experience to this world
so i think that both are actually
creating
uh you know entertainment experiences
you know to
to to their audience in different ways
uh i think i pick up the next question
come from duffinguen who says that
accountant is the key
for any entertainment companies what is
the trend
for accountant creation is this still
ip based
i think this is actually a great
question
i have very strong personal view which
might not be true my personal view is
that
for any content companies if you want to
be
valuable you need to add to the
diversity
of this world regardless of your success
if you are the same as anyone else it
means that you're
you know losing the lifetime value but
the challenge you
always have is to uh create something
not only means a commercial success but
also can be
live through uh you know look through
the time
uh will you still be able to remember
for example
me i'm in my 40s what i still be able to
remember
a song that i heard when i was 10 yes i
do
i do have two or three favorite songs i
remember for my lifetime
and this is the impact to a audiences
the true impact
although probably at that time i only
paid one or two dollars
for each song the commercial success is
not the only thing that
matters so the answer to this my strong
personal view is that
content is a key for the entertainment
companies making money is important
but the most important thing is to
create something that can
bring real impact to the audiences
so i'm scrolling down the question list
i see another
another question
so this is a question this is an
interesting question from lucia zhao who
is asking
how do you see the heated yet transient
idol idol elections how is chinese idol
like shows or for example the
the show we produce the idol producer
different from korea top
performers um this is really the
question beyond my age group
i i i personally i adore uh
these uh show makers uh they are
extremely young the directors i know
uh by producing a show probably are you
studies and they are enthusiastic
they know what the young people need i
personally cannot answer this question
due to my limited knowledge but i do
testify that the young people in china
likes these shows regardless of where it
is produced
as long as i could show it would be
appreciated
and the next question uh i deliberately
uh skip uh two or three questions
related to ig
as a company uh because uh i
i i important to excuse
because we are in the blackout period ie
we are in the between of the end of the
quarter and earning releases so i
i i cannot comment much on company
but there are one com one question
related to
a general industry which is what do you
think is the most sustainable way for
online streamers to monetize their
content
uh coming from yujin mao uh i think
uh the sustainable way so far i am
looking at the online video streaming
sites they monetize through basically uh
three ways
the first way is the uh is the
subscription three uh similar as netflix
the second way actually comes from
advertisement
and this is uh this is the
this is very unique in china's contest
in us
i do not think that netflix will go to
uh you know
go down the path to pick up the
advertisement revenue
but we do see some other innovators such
a roku who is looking for
more diversified revenue streams in
china it is very common to use
a hybrid mode where it blended together
the free
to freely viewing content
and the paying user only content and for
the free content
if you do not pay when you're viewing
accountant generally speaking you will
watch
uh the advertisement either before the
show or in the middle of the show
then in addition to that uh we do
believe that
third very important revenue stream is
actually monetization of ips
each show actually create a unique ip
and if you think this ips is
impressive it can influence hundreds of
millions of users
you should actually put this ip to full
use
either by commercial licensing uh into
for example
theme park as disney do or
they can they can
go to uh they can be adopted
into another forms of entertainment
digital entertainment
such as online games and ip
based ip based revenue
actually uh can be a very long living
we have seen successful cases for
example pokemon go
who has developed their games
for ages across different platforms
nowadays you can play the same game on
switcher
then on your mobile phone and on the on
on the computer as well
okay so i think due to the time limit
i will pick up the last question coming
from
inanshu who says that could you please
give some advice for the career starters
who want to get into the entertainment
investment industry
like what kind of preparation we can uh
made and what skills we should have and
i think
that this again is very
uh personal i think uh
you want to do the investment in the
entertainment industry the first thing
is uh you have to love it
in one way or another uh you have to
have the ability
uh to differentiate the god content from
the bad accountant
in this sense uh a pure heart of love
is critical uh it will direct you
because
the content actually in terms of
diversity can be pleased to
a very you know different uh
uh a a a a very uh different
personalities
a different people can prefer different
content
uh in in in in multiple ways right
so you have to make your own own pick
and own choice and to decide
uh what kind of content is really good
that you
you you want to backup and this usually
means not only a judgment on the
commercial success
this also means that it's a choice of
the
believing lifestyle so i think the
good way to start it is to uh watch as
many movies as possible and as many
shows as possible
uh less on preparing the financial
and analytical skills and if you want a
free ig itv card
just contact me and let me know

---

### Transition: Making one's way into a new life
URL: https://www.youtube.com/watch?v=onQWjSw9nWg

Idioma: en

hello everyone
in a warm welcome i'm hermina ibarra
professor of organizational behavior
at the london business school i've been
researching and writing about career
change for at least 20 years
and there's two things that i can say
with near
certainty one is we're making more and
more
career changes in our lives and there's
lots of reasons for that
we're living longer so we get bored and
we want to move on to do different
things
the world is also changing very rapidly
new opportunities that didn't exist
before
are coming up old paths maybe become
less viable or less attractive and
maybe even most importantly the way we
think about our work and our careers has
changed a lot over the last few decades
we increasingly want to do things that
matter to us that have
meaning and identity for us
so that that's the first thing the
second thing is despite all of that
it's still hard it's hard to make these
career changes
and we learn a lot from role models
people who've done it before us
um who can guide who can inspire we can
learn from their challenges
ask how they did it and one person who's
gonna help us with that
is yapping den um you've heard already
she is an amazing athlete one of the
greatest uh table tennis
uh players in the history of the sport
has won
18 world championships including four
olympics
and after that she didn't go on to do
the usual thing which would be to become
a coach
in fact she went on to become an
academic uh doing a phd in economics
uh at cambridge and she didn't stop
there either she's gone on to do loads
of other things in the business world
that she's going to tell us about
um we're very lucky um to have her here
um to tell us her story welcome yapping
um
and maybe i can kind of kick off the
conversation by asking you to tell us a
little bit
about your sports career um and i'm very
curious to know what it has taught you
about leadership
welcome oh thank you professor your
tremendous
introduction about me thanks so much for
the welcome
um i'm so lucky and i'm honored to be
able to talk with you i know you are so
um successful in the women's leaderships
and also you will win
a lot of awards i should congratulate
you you've been very successfully
live and also research
so also for the london business school
which is
quite close by because i studied
in nottingham university for my masters
and also cambridge so we are not far
from london
and also london business school which is
so famous
but unfortunately i've never been to but
i i think
not yet not yet yes
hopefully next time i uh i've been able
to
be uh visited in your school so
as you said for the first question about
my career
so which is i1 was five i started to
play ping pong
because my father was my coach and also
my father
used to be a kind of national champions
in china so it's a kind of her family
matters
and i also i have the kind of um
the blood you know with the spools with
the table tennis
but as you know that a table tennis
which is
funded in england nothing in china but
uh fortunately now
the chinese people are playing very well
and they've dominated
the world table tennis for over 60 years
now but you know um the football
as far as i know i think many people
know that
english people and a lot of the european
people love
and you know it's the number one sport
in the world
do you know that it's uh football is
founded
in china
and unfortunately chinese people
we love football but we not performs
better that's quite interesting yeah
um so back to my um career
uh when i was five i started because i'm
i'm quite short even i'm now even
shorter
you know we're getting old so
i have to stand on the wooden box
and and then i can reach to the table
otherwise i can't
reach the table even that's only a hat
on the tables i start started to playing
the table tennis that's
not why i was five and gradually um
i show i have kind of talent
with table tennis and i started to train
you know like three or four years i
started to play the championships
and i won the many champions in my city
in my province um i don't know professor
you've been to china my hometown is
province which is a number one
population
in china and also really in the center
of china
so um i started to um you know
be to show i have ability uh be
good players um until 10 years old
you know in china there's four systems
we
have three levels sports systems
like first time like spare time sports
schools
every kids whatever kind of sports you
can
go to different sports schools to train
when when they after
um normal school and then uh if they are
good enough they can join the provincial
teams which is kind of professional
teams
and if you even better and then you can
join the national team so we can
we are quite concrete three levels of
training systems
so at the beginning you know obviously i
trained with my father
in a spare time for schools and
uh when i won some champions in the city
and the province
and the uh the provincial team asked me
to join the team but only for the train
for period
and at that time one day
the coach asked on my father
to take me home but i don't know why
once my father took me home and he told
me that
why the coaches don't let let
you go out from the team because you're
too short
they think you won't be good in the
future so
uh but that time i didn't know what
is the happening i i thought many of her
teammates
that many young girls there i can beat
them but
why i'm out they are live there so
i just wanted to i i tell my father
i want to continue i just wanted to show
i have the capability i can win them so
i um you know um continue to train
even more harder you know the training
so the uh the conditions are so
bad in 1980s back to 1980s in china
so uh only like uh the uh
abundant uh public bar
we trained in there you know concrete
a wood no wooden floor no air
conditioning
no heating in in the winter time
magnets 10 degrees in the rooms and
in in the summertime over 40 degrees
without heating and conditioning so
you know but i have the dream
even for the young many young girls they
have the dreams
and the wife young you know i wanted to
win
world champions and so uh even the poor
conditions
it doesn't matter for me but i wanted to
win that is
so important so my father
treat me so hard like um
12 or 13 days
hours a day and about 90 hours
per week from monday to saturday
and even because i'm short so i have be
uh running fast otherwise i can't catch
the ball
either i have to cut cover the better
tables otherwise i can't reach the balls
so i've been the first time i have to to
to run fast
how so my father
left me to wear the sun vest
the sun vest with some sun put in the
backs
put on my the bodies and the sun vest
and also some backs tied my legs
in total about 15
kilograms and to run
run running around to hit the ball to
train
whole day so when you know uh professor
you why
take that out why you know
the feeling is so great i can run fast
i can fly that time so
that's just a really hard work for about
a continuous for four years
and then until when i was 13 years old
i invited by provincial
coaches to join the provincial team to
represent the teams
to pro to compete the national
championships
and the first time i had to play it and
uh
but which is uh left a lot of people's
headache because i win i win all the
time i've been there
many many of uh national players and
then
national champions even world champions
so
um but uh it should i joined the
national team but
uh for me is another exceptional because
most of the coaches think the same with
the uh the provincial team at the
beginning
i i think i won't be good in the future
because i'm too short
and so i i rejected to join the national
team
so even the third time the national team
coach to talk about me to have their
series the discussions
meetings about me and in the third time
the last time
my coach which is the head of coach in
the national team
said you guys think that that time is
in in total in five coaches so the other
four
don't agree i joined the team only one
the head of coach think i'm good i can
be good
and he gives examples that and do you
think
danielle ping won't be good because you
think that's too short
i have another way to see because she's
too short she see the ball always
and that will make a difference was that
you can talk
that means i can talk all the time
without any defense
so that is a different way to see
sometimes
so my coach the head of coach is
really see the different ways it is
surreal
one um many people probably uh watch me
to play it i always talking
i think every ball come here i thought
this is the chunk so why i'm not talk
so so that's just like this kind of
story i finally
um i joined the national team and then
no how long did it take before they
finally let you on the national team
how many how how long did it take it's
15 years old 15 years old five years
yeah five years and then i joined the
national team only
less than five months i won world
champion
which is a six years old also that time
the youngest
world champion ever so and from that
time
i started i dominated uh world
uh women's table tennis so it's cooking
yeah i'm gonna fast forward you a little
bit i'm very curious
to know what are the leadership lessons
that you got out of that and then of
course i mean you fought
so hard to get into this and then you
retired from it at 24.
you know how does one retire from
something one love so much and fought so
hard for
two different questions the leadership
lessons and the transition
out of being an athlete yeah
so um that's a very good question that
uh
you know athletes um we
uh one day or later late we have to
retire
we come for whole life we we have to
choose
you know either earlier or later
to to retire so actually before
that i have to think about how
and you know after retirement
so what i see my coach
because my coach exactly like you know
general
general um athletes when they retired
and then they become a coach so my coach
in particular the same
you know when he was younger he also
worked trumping
and after that and become the national
team coach and two
retired under 60 years old so i thought
to my coach
if i'm doing like same way
i can see 30 years my coach
is my way my life so i think i
should do something new and more
challenged
and then but how you know the uh
athletes are always
focusing on training competitions
always going around the different cities
different countries so we actually we
lack of education in the in the school
so but
if you want to change your lives make
the transition
not to only become sports coaches
so how can you you know disappoint you
to make transactions
so that i i think about it that for a
long time
i made the decisions that i'm
go to the university rather than to go
to the uh become the coach
i'm the first athlete
from table tennis from the national team
chinese national team rather than go to
other countries to play continuous table
tennis
but i choose to go to the university so
this is the first one
you know no one to to go to the
university
either they're going to continue to play
yeah so um
i think because i wanted to learn
something
more and learn something new i wanted to
to make new things happen i think that
that was more fascinating rather than
uni
everybody knows and their whole life
that will
be passed so i think that so i choose to
go to ching hwa and the so in
interesting that um the first uh lesson
which is uh it is i have to always just
to say that um
i can't join the big class at the
beginning
um the i uh tended to go to um because
my va degree is for english so i go to
english department and the professors
gave me the first lesson one by one
the first lessons the professors ask me
okay
what kind of english level you have is
that
really the beginner she can't
believe it that and i think she
she's a professor and also the director
of
foreign language departments i thought
so
so surprising and she
said okay so what can you read i said
no can you write i say no
okay she said um now
start to let me know start with
writing the 26
so i that time in 1970
in 1997 in november and then
i put capital and a small letter
together either i can't complete
26 letters this is my first
lesson in qinghua university
so that time i so are disappointed you
know i've been
famous i've been many glorious
world champions but i thought i'm a
really bad student i'm really the worst
student in qinghai university
so i started to okay now
i'm starting to work to study so
one day i will catch up that so that's
extremely hard studying period
so that's just i
started to start a question is is that
something that you have
experienced again and and have been able
to benefit from you know this shift from
being
the expert the top person to being a
complete beginner
it happens at different levels to people
when they shift into a very different
career and it feels
weird it feels awful has that happened
to you
again that you know shift again from
being at the top of your game to
playing in a completely new and
different field that you don't know
yeah you are right it is
at the first time it's really a struggle
for me
and because you know
i'm a everybody knows uh who am i but at
the same time i'm a study so
so weak you know so but
sometimes i have to um facing myself
base facing the difficulties so i i
believe that no one knows at
the beginning we all we from the new
from the young to learn a lot of things
and then gradually you know something
or you become the professors or become
the specialists
in some areas i think every the same
doesn't matter for table tennis yeah why
well i don't i can't play
anymore yes i i i started
when i was five and two 11 years after
i become world champion but throughout
so many years
hard walking so let me i think uh
to experience that you don't be afraid
to learn something new you have to
jump out the comforter
comforted doom and sometimes even you
overcome that
um the difficulties you will
happy when you are you you can see the
progress even by little by little so i
think
i i enjoyed that kind of moment
that's the the uh process so uh i'm not
afraid
to challenge something yeah i think
that's quite
interesting and as you said in china
everybody knew who you were so even if
you're moving into something new but on
top of that you chose to go to cambridge
you know i see that all the time people
are very famous in their country and
then they go
somewhere else and nobody knows who they
are so that adds another
another layer of challenge and learning
is there a red thread for some of these
and i'm going to ask you about your
investment fund and the olympic
committee all the different things
you've done
is there are kind of a red thread that
you can pull through
a theme that keeps coming up over and
over again i mean it sounds like one of
them is just having to work like
crazy to prove yourself in a new area
tell us yes um the um i'm quite
lucky uh why most uh almost in the
end of my um um at his career
i was appointed by the president
uh former ioc president mr antonio
samranch
become the iuc athletes commission
members
so in 1997 you know
at the beginning i joined the ioc
meetings
i have no idea what about it
and even i i have to bring interpreter
with me because
everybody can speak english and all
french you know in uh
in iuc we have two official languages
either english and french but for me
no one no one knows i i don't know
i can't speak english and french so only
me
in whole commission so to
to bring the interpreter with me
sometimes interpreter you know always
a little bit uh poor sometimes not
not really active so even she
probably don't really understand about
the questions about
it you know the environment so i'm
quite embarrassing sometimes and
even sometime i wanted to give her some
ideas but
already the topic is passed
this is i i i'm facing
at the beginning i think after first
year or two years
i'm a little bit afraid to attend any
kind of
international conference or meetings
because
i can't speak and i i don't i don't
understand about
what they are talk about it either i
can't give
any kind of thought so i'm so
embarrassing about it so so the only way
i can to become good members
to take the responsibility particularly
represent
the third world developing countries
because only
two of us are from asia
only one from me from china so
uh only way i think the third thing is i
have to pass english
second i have to learn something more
even i have to know
the culture the environment in the
international organizations how they are
work
and how to to to helping the athletes
to solve the problems so i think that we
are quite
focusing on three things in the iuc
particularly iuc athletics commission
first is that the obviously gender
equality
always the important issues the
gender equality in sports we have mainly
three things
we wanted to achieve first the
participations
equally in olympics
um second is the uh the
you know the price money the only page
games we don't have the price money but
we have many of
uh ifs like uh table tennis the
badminton
tennis we have a price money but the
price money for the for the
women's always less than the men's
so that's the two third is that
uh the um the salaries also
the salaries earned by women's athletes
much much less than men's i give you
kind of i give you other numbers so um
we through many years of um hard
working by the athletes commissions
members even
iuc are pushed very hard we
are likely to to to see
um if this year in tokyo
i'll make games they will reach to
48.2 of women athletes
participations much more than
um 40 uh 45.2
percent of real olympic games
so that's almost almost equal
equal participation between the men and
women
and for the prize money also we have
been
uh working very hard um
and then i i should congratulate the
attendance
uh the sports you know the force uh the
grand slams the grandsons the
uh price money um the us opens
they are reached equally they are quite
earlier
in 1973 that's a surprise the men's and
the women's are the equal
and uh after that it's uh australia
reached reached to uh australia open
okay
and then the uh 2001 equally
and uh fred opened 2006
and one building uh grand slam in 2007.
so that's you can see um
progress now is equally so we are
very happy to to see that but another
case that we should mention that still
uh we have a long way to go i take a
football as
examples the football women
and the men oh that is big a big gap
for example for example from accelerate
i'm watching the time and this is a
great segment
you're talking about is a great segue to
a topic i want to make sure that we get
to address which is
women in leadership in china and beyond
i mean you're obviously
such an important role model for so many
people not just in china but beyond
and i just wanted um to give you a
chance to talk about
how do you see this new generation of
women kind of looking up
fighting for equality ready to do it
transforming china can you say some
words about that
yeah i think i'm quite happy to see the
young
new generations particularly the young
girls i think
are so independent and they have their
own um
characters and uh they they wanted to
show they
have a capability to make a new
contributions
to the society to the families but also
they kept
quite a good tradition culture
to to have a take risks comfortable for
the families
and also torrents and also the
hard-workings
so this is kind of traditionally chinese
women's
like the image and i can see that this
time
particular for uh covet 19
yeah the um the government's been
sent it to twice actually in total
about 42 000
medical staffs to han and to hubei to
helping
the local people and that's also linked
with the local medical people
and you know that over 60 percent
are women which is so rich to 28
000 medical staffs are
the women so this time really show
the chinese women so tough
so great they've been a great i see them
you know
they are willing to to show they have
the capability
they have the very professional ways to
helping the peoples
so why see them are so happy they are so
great
they got they have done great jobs a lot
of
people to appreciate they've been down
for the country yeah just um as
we're conscious of time just in kind of
wrapping up i'd love to hear
um what last words of advice you have
for the next generation you know
um our students their career plans have
been disrupted by coved
you know they're looking for inspiration
what what last words would you leave us
with
kind of looking forward out towards the
future
i think this time is becoming you know
korean virus is coming so
we have to facing that i think now we
need to
hand the hand united together
to um to facing those difficulties
so uh i think uh for the business people
the young generation have to find
the new business models new way
i'm sure the young generation they have
enough
clever and then they will find it a new
way but i think at first they
they must be a bit strong and physically
and mentally
and definitely we will work together and
to um it i think will be good in the
future i think
we can see but i think uh the
young generation they have a lot of
powers we
we have provided the opportunity for
them
to show they are the uh the peoples
fantastic fantastic it's such a pleasure
to hear your story you know one of the
wonderful things is
um you've made so many changes done so
many different things but at the same
time you know it really sounds like
there's a real
core of values and skills that's kind of
the
red thread that takes you through
um and that has remained a constant
through all the different things that
you have done
uh thank you so much for the inspiration
personally i'm very you know you're
still very young yipping i'm very
curious to hear
you know 10 years from now what new
careers you'll be telling us about but
i'm sure they will be
interesting and new ones that challenged
you to get
uh into thank you very much thank you
very much professor
thank you take care you too as well
goodbye everyone
you

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### Tech for good during COVID - 19: Huawei's engagement with business ecosystems - A Global Agenda
URL: https://www.youtube.com/watch?v=t7IxMFwsQdI

Transcrição não disponível

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