# Executive MBA at London Business School (EMBA)

Data: 11-01-2025 22:30:36

## Lista de Vídeos

1. [EMBA Dubai: Managing the Family Business](https://www.youtube.com/watch?v=vifnC1fQrwU)
2. [What the Executive MBA course has to offer | LBS](https://www.youtube.com/watch?v=i6_DKgFDH_c)
3. [Executive MBA London - Programme Experience | London Business School](https://www.youtube.com/watch?v=B-CSVUcunDI)
4. [Executive MBA Dubai - Programme Experience | London Business School](https://www.youtube.com/watch?v=4asV7hEfAVM)
5. [Sejal's EMBA journey | London Business School](https://www.youtube.com/watch?v=D4s1G7elmms)
6. [Executive MBA London: “You notice the diversity as soon as you walk into class” | LBS](https://www.youtube.com/watch?v=3wq-Pr0WtVA)
7. [MBA or Executive MBA - Which one's right for you? | London Business School](https://www.youtube.com/watch?v=8U6k_lPU_HE)
8. [Executive MBA Dubai - Programme Experience | London Business School](https://www.youtube.com/watch?v=v33mCP6qNpc)
9. [Executive MBA London - Programme Experience | London Business School](https://www.youtube.com/watch?v=GuZvysdVqY8)
10. [Dubai 10th Anniversary: Celebrating our impact in the Middle East | London Business School](https://www.youtube.com/watch?v=gDkyLu0w_bA)
11. [Executive MBA and EMBA-Global l Global Business Assignment in Dubai](https://www.youtube.com/watch?v=roxsvi6p_rM)
12. [Executive MBA Programme Overview l London Business School](https://www.youtube.com/watch?v=Szvb4uWaUhQ)
13. [Global Business Assignment – Cape Town | London Business School Executive MBA](https://www.youtube.com/watch?v=zpssbzOqNZg)
14. [Dubai-London Executive MBA | London Business School](https://www.youtube.com/watch?v=EPYmX01U4Ns)
15. [Why I did the London Business School Executive MBA | London Business School](https://www.youtube.com/watch?v=vYYT4BCL1DM)
16. [Executive MBA.  How will it impact my career? | London Business School](https://www.youtube.com/watch?v=nG2uTu9BNkg)
17. [Executive MBA: Return on investment | London Business School](https://www.youtube.com/watch?v=NOXgbwNeWy4)
18. [What will the EMBA do for me? | London Business School](https://www.youtube.com/watch?v=-dD2puKzjXM)
19. [Why should my employer support me on the EMBA? | London Business School](https://www.youtube.com/watch?v=nJI3nVgRBaI)
20. [Executive MBA learning experience.  What makes it distinct? | London Business School](https://www.youtube.com/watch?v=XLYfug5cajE)

## Transcrições

### EMBA Dubai: Managing the Family Business
URL: https://www.youtube.com/watch?v=vifnC1fQrwU

Idioma: en

business schools webinar on managing the
family business my name is amber hunk
and i'm the senior manager for
recruitment and admissions for the
executive mba dubai program here at lbs
family businesses play a very large role
in the middle east accounting for almost
over three quarters of the private
sector economies workforce in today's
session i'll be speaking with two london
business school alumni about how the
executive mba dubai program helped them
gain the skills and knowledge they
needed to grow and run their family
businesses
joining me today is abdulrahman al-zamin
executive mba class of 2017
and president of zamel group
also joining me today is
executive mba class of 2018 and ceo of
fortitude global holding limited here in
the uae
before we dive into what i am sure is
going to be a very interesting
conversation i'd like to invite our
audience to please submit any questions
they have for our panelists using the q
a function at the bottom of the screen
you'll see it right at the bottom there
um i do plan to open up the last 10 to
15 minutes of this conversation to the
audience so please make sure you get
your questions in and i will try and
cover as many as i can
uh so thank you for joining me today
it's very nice to be with you i know
that abraham you're joining us from
saudi arabia and sheikha you are dennis
at the moment so thank you for taking
the time
i'd like um to get started by asking you
to please situate us
in your story
and what i'd specifically like to hear
is about your background so before you
joined london business school before you
even started thinking about doing an
executive mba dubai program
could you give us an idea of what you
were doing where you were and you're
welcome to go back as far as you'd like
um and abdulrahman i'd like to start
with you please
thank you
thank you amber and thank you for all
the attendees for attending this event
um i graduated back in 2008 from
kingfire university of petroleum mineral
with a major in finance
and then part of our family business
constitution
that we work outside between two to
three years and i joined hsbc dubai
at the investment banking and resources
and energy group
as an analyst trainee and then full-time
analyst until the end of 2009
i then joined back my our family
business at the treasury department
starting as an analyst
uh working there for five years until
early 2014 when i became the treasurer
of the group
by then
uh transferring from or transforming
from uh
analyst position into more
managerial position i needed the skills
to take it further and i had a minor
role as an ice investment committee
member at the desert investment company
which i lit today
so i needed the skills the managerial
skills and more of
investment uh
courses and um and all them and and i
always
dreamt of having an mba
at that time i applied for
lbs executive mba and it was back in
2015.
now did you always know abraham that you
wanted to join the family business you
mentioned in your constitution
uh for your business that you had to
spend some time outside of the family
business and then join once you had a
certain level of skills but did you
always have did you always know that
this was your path that you were at one
point going to return or is it something
that developed for you or was handed to
you we may have today some people in the
audience who are about to inherit uh
family businesses of their own
so yeah so it said
it's a two-way
thing i always wanted and had a dream to
work with the family business it's not
mandatory to work actually these days we
are not obliged neither uh
encouraged
to join the business
at that time we had
our family constitution was an evolving
and still
work and progress thing and we keep
changing we reach the fourth and fifth
generation now at the family
so it's impossible to
employ most of the family members at the
business and it's not healthy as well
so at that time i had the dream
i by by that time we had an obligation
to work three years outside the group
and i did that
and i fulfilled that
thing and i
uh
and i joined the treasury and the
investment department where no one of my
cousin's
handling that i was reporting to my
uncle then
and then i do and i
headed the treasury
now if i look back
would i do that again yes many of my
cousins won't do it
it's a pleasure to work for the family
it was it was my dream to work and
alhamdulillah
i'm still with them and they didn't fire
me yet
excellent very good
um
same question for you can you give us an
idea please of what what was what is
your background what were you doing
before you even started thinking of an
executive mba program and has it always
been uh the plan for you to join the
family business or is this something
that you did by choice
uh i think you're on mute could you
please unveil yourself my story might be
familiar or unfamiliar for a lot of
people where actually i was entrusted to
be the one who sets up the family
business and organizes the structure of
the family business
um i come from a big family with a
father a background in politics who was
planning to do to do business full-time
uh after his retirement which we were
gladly happy to hear that he finally
retired this year
and i was the one potentially chosen to
lead that role and to be responsible for
consolidating the family business from
being fragmented into a more corporate
structure and at the same time grow it
far away from the industries that it is
in
our business was dominantly in real
estate
and my main role was to get the right
experiences and modern day industries
knowledge to be able to diversify the
business away from the traditional real
estate model
today i occupy the new venture
development role so my main
responsibility and key responsibility is
to identify opportunities and
i started by being an entrepreneur
myself and that was the very important
thing is that today i do lead the family
business but i also have my own
businesses which are in consulting
hospitality
and i.t you know all of these different
experiences that i got independently
running my own business and taking my
own risks before i fully uh took the
role to lead the family business
i studied in the american university of
georgia
and
from my first year in aus i was like i
need to get international experience
getting just a local experience from you
know a native or local university isn't
enough for me to go to that
vision that our chairman has for the
company where he wanted it to be much
more international than just the region
and this was why i had my eyes set on
london business school
and here am i with you guys today
now um can you just give us uh the year
when you did you joined the family
business right after you graduated from
west from embassy
i was actually working on consolidating
the business while i was doing lbs
okay while you were while you were at
london while i was at the school i was
doing the consolidation and i fully took
an active role uh just uh end of this
year
okay so actually let's um this this
moves in very nicely to my next question
which is of course about london business
school and i think i'll i'll continue
with you sheikha
um at the time when you were thinking
about executive mba programs i'd like to
take you back a few years when you were
thinking about going back to school
um you've mentioned you started to
mention some of the motivations but
please flesh out for me what were the
key motivations for you
and why specifically the executive mba
and then we'll come to london business
school in particular the main interest
for me was um
as an mba is that uni we i need to have
skill sets from the real world from
people who are much more senior than me
i started my career journey at a very
young age around 21 i started working
with the family at 17 but at 21 was when
i just graduated university was when i
started my own business
i applied to london business school
three times let me tell you this and for
the three times i used to be rejected
and the person who used to usually meet
me and tell me try again next year was
no falcha
and every single time she was like go
take one course in lbs you're still too
young for the executive mba i'm like
okay i'll try again next year and i
tried the second year the second year
she advised me to go for the
leading tm leadership for emerging teams
i believe emerging leaders in london
in the london campus
and that solidified my interest in being
in lbs because the kind of network that
was there the kind of candidates that
were in the program with me what exactly
the people that i wanted to network with
and learn from due to the young young
age that i was at at that time
at
25 i applied again and i met noph and i
said no listen i know you're going to
tell me try again when you're a bit
older just make me pass through the
process and i'd like to have the
interview
and from there on when i had the
interview
the team in lbs
has greatly supported me and we realized
that at the young age that i was at i
actually had executive experience to be
on the executive mba program
and from there it was history the rest
was history but why lbs
the values of networking was was very
interesting for me to understand from
where i come from we're not encouraged
to network as men as much as the men are
encouraged to network as a female from
the middle east
and that made me realize that
i need to understand more about what do
they mean by you cannot get into this
course if you don't have the right
experience to share with your colleagues
and network
and that kept me exploring and coming
back again to the course and to ensure
that i can get accepted because they
understood the value of what is needed
other than the technical skills and the
experience skills but the network was
something that's very strongly supported
in london's business school which which
i didn't find in any other universities
that i applied for
okay
when you
same question so i'm going to take you
back to when you started thinking about
an executive mba program
were there any challenges that you were
facing at the time that you were hoping
the emba would help you with any
business challenges
what was your thought process for going
back to school and why specifically the
executive mba
so as i said before the challenges
for me were
mainly and i'm going from an analyst
role into a managerial role so i need
the lead some leadership skills and i
was expanding my role from both on the
investment and the treasury side
um
and on why i chose uh lbs at that time
between 2009
until 2015 i used to take many executive
education courses including the one
shaykh mentioned elp the executive
leaders program or emerging leader
program
and many other courses and
at that time i remember same as
i decided that i wanted to go
i wanted and i chose executive mba
of lbs for two reasons first of all of
course the name of lbs itself as the
name
and the structure of the program
uh to be honest i loved my job i still
do and i wanted to
to keep that job and not to do a
full-time mba although at that time it
was very appealing
but i wanted to have an uh a
a reputable executive mba
that gives me both that i can keep my
job and while doing that
and at first it was very difficult then
once you manage it and master the
the
time management between work life
and in
study things will go very well but
that's the two main reasons the name
and the structure of the program
so just to clarify for our audience um
the executive mba that we offer here in
dubai it's offered in london and it's
also offered in dubai but it is a
part-time format so both
they were able to continue with uh their
professional careers and their family
business while also
studying on the program abdulrahman a
follow-up question for you now in terms
of the actual content the courses that
you took
um there's a lot of courses at london
business school we'll get to the
electives in a minute but what stands
out for you is there anything that you
would recommend for our audience today
as a must-take class that was especially
useful for you given uh your motivations
for pursuing this program
and your role over the family business
um
i mean the the core courses are are
things you you can't skip so basically
it's a block weeks that you guys tell us
i i used to i love i used to hate
economics until i met david mayat
at the managerial economics class
and i fell in love with that course at
the electives i don't know if you want
to if you want me to talk about
electives now
i work in investment and the private
equity class with the florence was a
great
course the negotiations the negotiation
i remember nero was was great as well
and there are some classes that are not
part of the curriculum shall i mention
them
absolutely yes go ahead like
zuma
so you're speaking about the social
activities outside of the class actually
very important why why is that an
important part of the program
because if you don't reserve these
restaurants early we won't find a seat
that's a very good answer
but the networking the the socializing
your um you do have to make time for it
actually
but why why is that important
i'll tell you two important things the
the core the the main the first year the
core courses is a very hectic uh
day it starts at nine and i remember it
finishes around seven
um so usually you have the lunch break
which is an extended one
and the
dinner usually we arrange dinners with
the groups and with the extended groups
and the class
and during lunches
usually you meet with your own study
group your own study group there is a
famous say at lbs that you can't choose
you you didn't choose them and you
cannot divorce them
and you will stick with them for the
full two years usually or one year
depends on the course
structure
the networking is very important and i
think
three weeks ago amber we had a
delegation from lbs
led by dean francois
uh and and a group of alumni of the
eastern province and india met here and
they started to share their stories
about their network many of them did
investments together
i think some of them
especially the vc investors invested in
their colleagues across the globe
and that was very uh
beneficial for us
plus your your study group the
networking with your study group is very
important and critical for your success
and for passing these courses
are there any courses that stand out for
you or any that you particularly enjoyed
or found useful uh in your journey um in
running and consolidating your family
business
surprisingly i think uh abdulrahman and
i would be sharing two interesting
professors which i would urge everyone
to take courses with one would be with
david maya which is the game theory
class which is the economic class and
then the second one which i personally
and my business partner who is always
also lbs alumni always refer to which is
a negotiation class
with nero and i think we use that class
on a daily day-to-day basis i
registered for that course and then i
had to withdraw and he went to the class
and he's like
you will never
do negotiation as well as i've done it
because i took the neuro class
and from there on i kept reading about
nero i met him and in the course that i
did for the emerging leaders i didn't
get the chance to do it for my mba but
it's one of the courses that really
stand out with me and and the professors
in the london business school are not
just professors in class but they are
real-time academics or experienced
people who give you examples from the
real life from real life and related
it's not just academic can read the book
and do your assignments and come back
it's very it's extremely interactive and
based on experience
from different levels you can have your
colleagues can be can range between
seven to ten or two more years of
experience and that spectrum of
experience within a classroom is
impeccable
in regards to
what stands out to me the most it's
going to be the odyssey plan which we
had to do when we first entered lbs and
a lot of the students are going to ask
what do you mean by the odyssey plan but
basically on unrest induction weeks
you're required to create an odyssey
plan which is how to frame or reframe
our five-year plans and what do we want
to achieve through the journey of the
two years of the executive program or
the
executive program specifically and what
kind of courses and steps and planning
we need to do within the program to take
us to that
framed or perfect life that we want to
live in and that life is not only
looking at your corporate life but it's
also looking at
what would you do at retirement or what
would you do if you had a different path
in life and that was very very
interesting for us to think outside the
box and align our
interests or reasons for applying to lbs
with what we actually want to derive in
the future
and a lot of the people who left the
course after lbs speaking about the
network and the power of the network
have actually
pursued more entrepreneurial jobs and
some of them are my colleagues they're
in my batch they're in other batches
they were much more confident and much
more equipped
to utilize their experiences that they
had from their their corporate you know
experiences to actually taking them with
them to the real world and doing their
own thing and and i was one of the lucky
students who went into business with one
of my colleagues and up until today
you know we're in business together and
we're growing different verticals of our
businesses within my private business
rather than the families business but
i'm also
utilizing um his experiences in building
the family business so there is a
two-way uh relationships that's been
going with one of my colleagues since we
started school until today
so one of the questions uh that we get
frequently from candidates who are
applying to the executive mba program
especially from those who are also
managing businesses
is about how to manage all their
responsibilities so a typical executive
mba candidate could be running a family
business could be an entrepreneur it
could be a very senior executive at an
organization
and they also have responsibilities
obviously with the curriculum so they
have class and some also have families
um
how did you manage
all your responsibilities and how did
you manage your study schedule did you
find
a time that worked best for you how did
you get into the you know the groove of
covering all you need to do for class
and outside of class
um see the fact that the executive
program was done in block weeks was very
helpful is that you already know um the
workload that you're going to be having
within a month or within you know a
quarter and you have to plan your
personal and
career life around that schedule
you cannot totally disconnect you'll be
lucky if you're working with someone and
you take a study leave but as a as a
family business owner it's a 24 7
around-the-clock kind of job and
there were some assignments or some some
experiences or some classes that i was
struggling to actually attend or to
fulfill
and the support system was within your
study group and within your classmates
is that
sometime you will not be able to fully
carry the load of of the studies but
your study groups your your
class t ex classmates are there to also
support you and not individually take
things on
throughout the two years course your
life is going to be going through ups
and downs and different points in life
and just trying to
do it on your own and not asking or
reaching out for support from your
classmates is not the right you know
strategy so the strengths there was in
your study groups and your classmates
too
do you have any advice for our audience
on how to manage
competing obligations
as you said um
from at the beginning of the course
you'll receive the all the core courses
and block weeks and usually you'll make
sure that there are no boards
meet no board meetings no no important
meetings there
and and i think the most important thing
is not attending the classes is the app
usually after the classes many
assignments finals that are
uh required to be submitted when you are
back home
your social life if you are a social
boy or girl will be cut by half i would
say
you will realize how important to wake
up early over the weekend to do some
work study and maybe submit assignments
at the first maybe two to three block
weeks it will be very difficult
and then after that you get used to it
and depends on the courses and
how difficult easy or favorable that
subject to you or your heart
so that i think and i think sheikha
covered most of the parts in detail
okay now i know that both of you um have
went to london uh for the second year of
the program so the executive mba is a
20-month program it's divided into year
one and year two
uh year two as abdulrahman has mentioned
before is your core which you have to
take all courses
um that's your mba foundation but year
two is where you can travel
for electives and you do have the option
of traveling to london and i know both
of you have traveled to london
how did you manage um i understand you
took almost all of your electives if not
all of them in london how did you first
of all i'd like to elaborate on the
experience of the electives let's start
there how was your experience in general
being in london for your electives in
year two sure so
um
so
choosing your electives basically
applying nero's a class of negotiations
and choosing what you want so it's a
bidding system if you remember
the good thing about choosing
and i have two main reasons for choosing
to take my electives in london over
dubai
first of all
the main campus is in london so i think
it's very important for any
student to feel the main campus and to
attend many as much classes as he can
and the main campus that's one
the second thing is the supply of
classes and professors is much higher in
dubai and london i mean
more than dubai dubai usually every
block week you'll have one or two
classes maximum
um
while in london it's much more and the
offering for the same subject with the
different professors is is much higher
i chose to take all my seven electives
in in london i took some of them
in a two or three weeks back-to-back uh
block weeks and it was very beneficial
and
and there are two important things
as the electives i chose because i
what i felt that it would be a
beneficial for my career for my self
plus
uh it goes around
uh sometimes some subjects i hate
anything related to technology i hate i
don't know how to operate anything in
technology but i forced myself to take
one or two
uh and
it's paid off now i can switch on a
switch off my mobile well
and uh how did you manage the travel so
obviously back and forth uh or was it
back and forth how did you manage to
travel with it was back up it was a week
or two weeks every time
so
it was very manageable
and you were able to find a schedule
that fit with your uh work schedule
correct your elective schedule was was
you were able to fit it in with your
work schedule exactly and i'll tell you
something and
the good thing about working in the
family business there are many
advantages one of them you can amend
your schedule usually depends on your uh
[Music]
on your program for the year so we got
that uh
we got the electives scheduled early in
august i remember so by that time i sent
to all my
um
colleagues and my bosses that these are
the the dates that i will be away from
office and
and i think
that allowed me to
perform well both in at work and
at university
okay
um
how was your elective experience and i'd
like to tie this back to something you
said earlier you were looking for a
program
uh with international exposure so you
were able to get that in the elective
phase how was this experience for you
and what did it add to you as a business
leader how was this experience in london
and what did you gain from it please um
just to pick up on what my colleague
abdullah said is that you have the
freedom of to tailor the the second
the second year based on what you need
to learn and what kind of skill sets
that you want to develop i was very much
interested in private equity i was
interested in family business
negotiation you know economical thinking
and this is how i tailored the program
to be you know the electives are divided
between being
weekly bi-weekly or you know
whatever format that you choose that
suits your schedule and i found that
traveling for block weeks was much more
intense
but i was able to be to cut off for a
week and just focus on my schedule so
for everyone who might be fearing what
electives are they are your chance at
getting the most out of the program
because it satisfies and it it targets
what you really need to get out of the
program the first year is just mainly a
refresher of all of the skill sets that
you have you have
people from different backgrounds coming
into the course they can be doctors they
can be you know artists designers
architects who are coming to this course
to learn different skill sets from what
they know or you actually might be a
business person who has an interest in a
different
genre of what you do basically if you're
in finance you want to do private equity
if you're you know in investments you
want to get an experience in something
else so
second year is where you get the most
value out of my humble experience
it is your choice to take the elective
based on your schedule but london was
different it has a bad width of
offerings it has much more flexibility
much more timings that suited the busy
life that i had
yeah we have over 90 electives at lbs
and the full portfolio is available in
london but the 10 most popular electives
are available on device so candidates
students have the option of taking their
involvement
um now looking back so you have the
quran you graduated in 2017 she
graduated in 2018 and you are now alumni
and a part of our global alumni
community
um looking back what would you and i'm
speaking now specifically from the
perspective of someone who is running a
family business
um what would you say is a standout
feature for your of your experience now
as alumni when you look back what has
been the most useful aspect of this
program for you
let's start with you please
i i guess the um
the skill set that i i gained from
different courses networking
and the most important thing is how
you usually interact with your
colleagues and uh and classmates
um and of course the the the impact of
the professors these are the main three
things that again from now you've had
mentioned in your transition from an
analyst to the family business you were
looking
for certain managerial leadership skills
which is something that is part of the
executive mba uh here at lbs how did
that content did it influence your
leadership style
how has it impacted who you are as a
leader
of course influenced it um
i
i had to
exercise it
during the course itself with my class
with my uh
study group and and of course uh during
my work here
but as i said in the electives years i
in the the elective year i concentrated
on these courses
and i really benefited from that
[Music]
and if i have a message i won't regret
any
dollar was spent on the program that's
one and
the most important thing is the content
and the network the network is a very
important part of the journey
uh at lbs
do you use the network uh
today so you've been out of school now
for four years um how or five years how
how are you using the network
um
i'm stuck
sorry if you could also shed some light
on what the network is like
yeah so that was what i was intending to
say so i wasn't very active
once i graduated i don't know i wanted
maybe to escape away from the school
life
uh but uh at the in the last two years
the saudi network became very active and
i think we are more than 200
members here
um
three weeks ago we had
two big events for the dean and the team
from lbs and it was a great opportunity
to meet many of the alumni
and the good thing it was a great
opportunity to meet many of the prospect
students
um
from who are applying to lbs and they
were invited by lbs
so lbs is becoming very popular the lbs
community is getting bigger and in
different positions at the private
public and family business
excellent thank you
um
what do you consider to be the standout
feature of your experience uh for the
executive mba program
i think
maybe i would say almost 50 percent of
the meetings that i've had a couple of
years back i've always found an alumni
that went to london business school and
it's one of the best icebreakers is that
when i'm meeting someone who i don't
know i would google them on linkedin i'm
like ah alumini i know where to start
the conversation
uh and funny enough i'm here in venice
as i was mentioning to you before and
i'm supposed to actually meet nural
kabhi who's the minister of culture in
the uae just down here in the venice
benalli who is also a a lbs alumni
and that shows you the power of of the
network in in london business school is
that
you take a lot of skill sets and the
skill sets are yours and you take them
and they're yours and how you wish to
apply them are personal to you but what
lbs also gives you is an access of
similarity and a
and a
ground to relate to different people who
would have a similarity in values and
and let's say
resilience to how they did the courses
together you know we went through
breakdowns some people went through
divorces some people went to promotions
or lost their jobs during the course
and that cannot be valued by anything
because you cannot buy it it's an
experience that you gain out of these
two years and you can easily relate to
people who have a very similar
background so today i take that with me
is shared values across
the university is is what i think we
have
and what did you learn about leadership
at lbs
that's an interesting question
i can take hours to answer that
um lead by example
and leading from the front these are the
words that i would say
that always stuck with me
and in terms of um now
one of the things that you you mentioned
the networking network are you involved
with so our alumni association for the
region is called the gulf association
um are you involved at all with any of
the activities of the gulf association
or in any capacity with the alumni
association for the region yes indeed
i'm actually connected i believe with
evie who is the head of the golf
association and and mashallah you know i
don't even know how the people who are
assessed as chairs and heads of the
associations do it with all their
responsibilities but they have always
come up with interesting and curate um
meaningful events and you know
catch-ups and you know meet-ups or hosts
of different people that actually
benefit you in your own businesses that
you get to interact with different
people so the golf association is in my
region and i know that there are a lot
of um customized you know associations
or clubs such as you have the african
group or the i.t or you know all of
these different categories so everyone
will find a place within the communities
with the extracurricular activities
i wanted to just check with you are you
involved with um the gulf association in
any way
not a very active one but i'm part of
the mailing list
excellent so you do attend some of the
events and i know you hosted uh the dean
and the mom a few weeks ago so you're
obviously an active member in saudi
arabia as well
okay great so uh one of the things that
comes up um has been coming up quite
regularly in the news around family
businesses for the middle east is some
of the challenges
uh that they are facing today and i
wanted to get your perspective on this
because i think it is important um so
things like succession planning
uh governance trying to professionalize
and take more of a boardroom approach to
some of the larger family businesses in
the region but also the emerging ones
um
how can you comment please on any of the
learnings you took away from this
program did you initiate any changes did
you make any changes how has it impacted
the culture of your organization
um
well a very important elective was
family governors but
i will give the credit to the family
i'll be honest since the late 90s
we started to do all the family
governance
practices so our first institution went
out in 2003
and and my first assignment outside the
group was
a product of that
constitution which is a three years
program the
uh
so my my company is amal investment is
the investment arm of zamal group so the
family governance and all the
application of the family office family
constitution
and the family council are at the group
level
for us we are an investment company
investment arm we run we run the
investment
portfolio of the group
and i used many of the organization
structure and restructuring that i use
with my colleagues who
are none of the family business
but
the more a very important part many
professors from lbs that they connected
to
um had some consultation work and
speeches with their group and they were
the family business
and we benefited a lot from
on the strategy side family business
side and the succession plan
on those
can i ask you to rephrase the question i
messed up my apologies
of course no worries so some of the
challenges that some family businesses
in the middle east and the gulf
specifically that are facing they're
facing
things around governance um succession
planning
basically how to professionalize and
make the company culture a little bit
more corporate
more of a board level approach to um
boardroom approach level to to how to do
things has anything that you learned at
lbs impacted the culture of your of your
business anything that you have tried
any changes or any priorities that have
shifted
as a result of your learnings
actually i only understood what
governance means when i started lbs
and the importance of it i took a course
in family business and that's where i
started to understand the different
types of you know structures different
kind of systems procedures governance
licensing practices that are practiced
globally um you know we had different
study cases which showed us you know
different challenges with
historical families or even current
families which made me understand the
importance of governance and this is one
of the points that i mentioned for you
is that my main responsibility was
actually to consolidate the family
business and to structure it into the
right
structure which accommodates the family
and also the business growth within the
family and the succession plans and
legacy planning basically
so
lbs gave me that invaluable experience
which i never realized existed because i
started understanding more and more
about the industry of what family
businesses are
okay great uh final question from me i
mean i'm just keeping an eye on the q a
box so um to our audience just a
reminder if you do have any questions of
our panelists um we can open that up to
you in a few minutes if you wish so
please get your questions in uh but we
do have in the audience today um
candidates who are interested in the
executive mba dubai program
they are running businesses um some of
them are running family businesses or
they're about to inherit one
um what advice do you have for these
entrepreneurs um in terms of
especially especially those who are
maybe on the younger side who have been
handed this responsibility at a very
early age similar to to what it sounds
like to the both of you
um should they consider a formal degree
education
at a school like london business school
what advice do you have for them in
their in their trajectory as they're
taking on
what is in family business is a an
incredible amount of responsibility
you can go first place
um from my experience and
lbs i think the odyssey plan is
something i'll keep referring to and
i'll also um
excite the audience to actually research
a little bit more about it because it
shows you how to shape you know your
educational and personal life to the
trajectory that you want to see it and
it's not a matter of what would i advise
them it's who you want to be and where
do you see yourself in the next five
years
a lot of people might find that that
kind of framework is outdated like you
know why are we thinking about five
years but it makes all the difference to
plan about the kind of skill sets that
you want to develop and the additional
skill sets you want to have in case you
wanted a career change and a lot of
people want a career change when they're
going for an mba program
sure
so so the situation you mentioned is a
for a family business usually second or
third generation
as as sheikh mentioned very important
part is for them to define what they
want to do with their business
so
and i think
and i say it
with full confidence sometimes
most of the times bringing and
professional management to run your
business might be more beneficial than
running it um either because of the
shortness of resources that you have or
the of the skills that you on your
cousin's brothers and sisters has
um the the course will allow you to
uh sure i mean
close that gap
either being at the governance board
level or manage your business
um
[Music]
and i think if it's a it's a large if
it's a small family and is he if he's
inheriting that will be a very important
for him to take such business
to such course i mean uh to either to
run it or to bring and run professional
management even if it's a big family
business with a second or third or
fourth generation which is a case in
many of the gulf states
it is very important for them to
to
attend similar courses to either to
manage the business but very important
is to start his own
at the end with when the gender when the
when the business get big and many
generations get involved
the chances for you either to manage it
or to make it very successful without
consolidating
within specific branches it will be a
very difficult unless it is very well
organized business so in both cases
either we will be an executive or at the
governance level it's very important to
take
a course is similar to the envelope of
lbs
excellent thank you very much that is
sound advice from you both i see we have
some questions coming in in the q a box
so i'm just going to open it up here
and we actually have an alumnus in the
audience who you may know ramzi kanati
is asking um what advice can you give if
you would like to start a family
business uh maybe
this might be an appropriate question
for you but
please feel free uh to jump in as well
i think you need to understand the
motive and the reason of why would you
like to start a family business is it in
terms of you guys want to work together
or you guys have an existing legacy
which can be organized and grown in a
better perspective
it's never too late to start a business
with your family or
consolidate and organize a family but
there needs to be a reason of why would
you be interested in exploring to such
structures because having an llc or
having an independent company is totally
a different ballgame to having a you
know a family business with governance
auditory you know
skill sets board members
you know voting rights it's like you're
running you know a whole culprit but run
by the business and owned by by the
family
so i think motive and reason and where
and how big the family is is the main
question that you need to ask yourself
and why would you be looking at a family
business structure rather than a normal
business structure the size of the
family the kind of industries that they
are the opportunities of growth would
help you assess your motivations to do
so or not to do so
rahman would you like to add anything to
this i understood he said if you would
like to start a family business
um if you if you will open your own
thing as an entrepreneur it will be your
own family business and you will be the
first generation so it is naturally will
go as a family business if you inherit
that business to your kids and grandkids
by partnering with your brothers and
sisters and
maybe some cousins and starting that
sometimes it's a very wise thing as long
as you guys at the same page
and you have a great harmony together
so alignment what you're stressing abdul
rahman is aligned in the vision
okay
um muhammad is asking a question
actually i'd like both of you to answer
please if that's okay
did the degree at london business school
help you to re-steer or innovate
the family business which resulted in a
major change from the status quo
either of you can go first
take it
for me
it did in a way
although if you if you come from a big
family business usually re-steering is a
very difficult uh
job but um we do a
strategy assessment every five years and
we usually
review and revise our strategy goals and
sectors mainly
uh recently we added many new sectors
whether it was technology technology
related
but usually we look at it from
an exposure percentage point of view so
yes for example the
venture capital investment
we added that
some new sectors and that is appealing
for the saudi economy and the middle
east
we added this
i had the
i had the chance to convince
the investment committee to add some of
these sectors so i would say yes
and i think in as much smaller or more
active family businesses
people will have more influence on them
to change their
strategy
and share any thoughts from you on this
question
um as i mentioned at the beginning i'm
responsible for new venture development
and i needed the right skill sets to
actually navigate conversations and
business let's say lingo which manages
or which coincides with the
international um
ecosystem and our business was very
localized rather than international and
i believe that lbs today is allowing me
to do so hence why i'm in venice today
we you know we're like a simple example
is that we're speaking to a
multinational company which is in
different sectors whether it's in i.t
engineering different elements and if i
didn't have the exposure that i had in
lbs i wouldn't be where i am today
this is an excellent segue into our last
question that i see here from nida
have you been able to network and work
with non-arab alumni globally so yes you
are currently sitting in venice uh
but talk to me about some of the other
opportunities you if you've had them
have you do you get to network with some
of the non-gcc
specific uh international alumni yes
indeed um so basically i'm as i
mentioned i'm in business with one of
our business but with one of my
aluminized students who's
arab but he's very well in arab now from
hanging out with the family
and working with us
um
he's also not arab and he's from ghana
uh he's in the audience i believe even
today um we also have myself and himself
supported other alumni which came from
different regions which is not not from
the arab world and setting up businesses
in the uae and also you know advising
them across in their own countries so
there's a lot of opportunities but i
think
networking and being able to be in that
safe environment allows
the different people to showcase their
inspirations and then finding the
different aluminized with a different
experience within their batch or in
different batches which will support
them to that with their individual
knowledge and experiences so i think as
an advice for anyone considering the
course it's a course of humility and
it's a host of emotions it's not just
all about being corporate and where you
want to go you need to go in with the
mindset of i'm here to learn there's
i've done enough in my life but i need
to change something and i need to learn
how to do things in a different manner
and looking at it just from a
from a corporate way or you know
business mindset is not enough you need
to look at it in terms of what don't you
have and what you want to gain what you
can learn independently and solely drive
and who you need in your network to
support your weaknesses which you don't
have
that's excellent advice abraham are you
also able to network with any
international alumni
i networked many
times especially with bankers who we
used to bank with and they were my
counterpart but unfortunately i'm i'm
i'm a bit behind in
and being very active member of the
network
i'm intending to catch up on that
okay excellent
very good thank you very much to you
both for your time today that brings us
to the end of this session
um if anyone in the audience would like
uh to learn more about the executive mba
dubai program i encourage you to please
email me um and i will share that email
with you in the follow-up that will come
that you will receive
there's also a short survey we would
really appreciate if you take the time
to give us your feedback on this session
today i'd like to thank again
abdulrahman al-zamal and sheikh and
for their time today and what has been a
very productive conversation have a
wonderful day everyone thank you for
joining me very much thank you everyone
thank you

---

### What the Executive MBA course has to offer | LBS
URL: https://www.youtube.com/watch?v=i6_DKgFDH_c

Idioma: en

the diversity is very clear um it's
something you notice as soon as you walk
into class you'll notice the the
diversity on the basis that you've got
so many people traveling from so many
parts of the world we've got in our
class alone people flying in from sao
paulo every two weeks we've got people
from bahrain we've got people from
kuwait i fortunately live in london but
i think i'm actually the minority i
think that's what attracted me to the
class itself it was that diversity of
culture and background that you can see
present within any classroom
participation
not only is it their experience in the
industry but from their background in
how they were raised
and the in the industries that they work
in in those locations which is really
attractive so the program structure
itself is i think at the forefront not
only are we reading case studies on a
weekly basis we're also able to listen
in and add value inside the class with
each other so in a case scenario we had
last week where we were talking about
the fast food market we had individuals
that were had experience on the
consulting side but we also had people
that had started up their own businesses
it was that continual exchange of
information back and forth within the
classroom that made it engaging it's
always encouraging to hear faculty's
point of view but the real value for me
choosing lbs is having that experience
and the know-how and listening to my own
peers there's a real emphasis for
faculty and students to mix we do a lot
of social events there is no class
divide between faculty and students
which is what i find encouraging
it really does feel like a family
[Music]

---

### Executive MBA London - Programme Experience | London Business School
URL: https://www.youtube.com/watch?v=B-CSVUcunDI

Idioma: en

[Music]
the Executive MBA was of particular
interest to me for the sheer fact that I
was at a crossroad in my life the
network that lbs was going to keep me
exposure to as well as honing in on some
of the subjects that I was going to get
experienced within I knew that was the
next step of my life OBS is a brand that
everyone knows an institution in the
zone right the Executive MBA is the
part-time program and it lasts 20 months
in the first year you have the business
foundation so you have the core classes
and then the second year is the year
where you're going to have a bit more
flexibility because you are going to
have the electives on top of the day
during the first year there are a lot of
extracurricular activities that are
being provided by the school to help us
in the transformation journey and these
are things like coaching mentoring the
Ember London community I'd say is
extremely diverse I've been able to
engage with people from India Middle
East the US across Europe the surprising
learning comes from your colleagues so
you get many opinions coming from
various backgrounds various industries
and various functions the big highlight
for me at London Business School or is
the extensive network of people that
I've now met there are a number of times
when I've had to give people calls at
late nights to finish a project and you
see that prioritization given to you I
think the good thing with LBS is in
terms of elective programs compared to
other executive programs I could really
focus on entrepreneurship Joshy and
organizational design the faculty is
very strong
they all have extensive history but it's
their delivery more than anything else
in terms of activities outside the class
I personally feel it's important to do
it I was involved in Africa Club and
women in business luxury goods the
Africa Club did an annual conference
that which was really interesting for me
it allowed me to get exposure into
what's happening in Africa and actually
getting me to think what are the
opportunities out there the Executive
MBA gives you the resilience that you
need to act in today's challenging
environment what it has helped me to do
in terms of personal development is feel
more comfortable in myself understand my
strengths understand where I can add to
a business it forced me to delegate and
prioritize it's given me the confidence
and the ability to stand in any
situation and be able to build new ideas
work in partnership with others I've
been given a lot of frameworks that I
can use they utilize very easily I can
apply those not just in my current role
but my future aspirations is that in my
own business what I'm learning on a
Friday and Saturday is being applied and
implemented on a Monday there's no
better transition from what I'm learning
into the workforce within these three
days I'd like to think it's allowed me
to step away potentially from what I'm
doing today in the long term and being
ambitious
I'd like to feed that curiosity that's
something that London Business School
will allow me to do
[Music]
you

---

### Executive MBA Dubai - Programme Experience | London Business School
URL: https://www.youtube.com/watch?v=4asV7hEfAVM

Idioma: en

one of the reasons I decided to go for
my Executive MBA was because I was
looking for a professional reboot I was
looking for a way to challenge myself
professionally to look at how my skills
compare with the best in the industry as
well as upgrade the skills I have and to
be exposed to new things I got my
undergrad degree in the University of
Georgia in the US and I wanted that more
global perspective I wasn't going to
give up working to be a full-time MBA
students just not in my DNA it was great
that I could actually go to work three
weeks a month and then take a week off
and focus on bettering myself the
program is a 20 month course that has
the first year full of core courses
which are set for you as students during
the second year you can take up to eight
electives what's great about this
program is that you can make it as
flexible and as global as you'd like it
to be I did most of my electives in
London and I also did an international
assignment in India it was extremely
rewarding to be able to apply what I
learned in school directly and
immediately at the workplace my
colleagues saw and benefited from the
new ideas perspectives and knowledge
that I brought the fact that it is that
same faculty that teaches in Dubai as it
doesn't London is what makes this
program really really attractive having
been through the program I've have a
deep understanding for the rigour it is
a very very serious program that
produces high quality graduates really
inspiring lecturers graded teaching
classes are well managed with a lot of
participation and a great deal of
application we like to think that the
high quality of our Executive MBA
graduates as I do by campus is partly
due to our teaching and the high quality
instruction that we provide at the
London Business School but I think that
another major factor is the high quality
of the student body the fact that they
are able to interact with so many of the
leaders in the region is one of the
things that pushes them on to great
success in future business endeavors
having a truly global network very few
universities can claim that the
opportunity to interact with very highly
capable in
tools from diverse backgrounds and
cultures is one of the most exciting
aspects of the program
I think it's an added value that's
really priceless the bay's is a great
place and I'm sure that people will tell
you every day
that it is a melting pot of cultures it
blends east and west together in a
unique way it has all the amenities that
one can think of there's so much
opportunity here if you can dream it you
can conceive it you can talk to people
about it and you're open and
enthusiastic people give you a shot it's
a very diverse place it's very
international it's really booming and
there's a lot happening so there are
definitely opportunities in the business
world and I think that the LBS program
gives you a lot of frameworks and a lot
of angles and approaches that you can
see how you can capture those
opportunities London Business School has
changed my perspective on the world
it helped instill a confidence in me and
helped me drive value for my corporation
and then afterwards all my businesses I
believe I got exactly what I wanted from
the executive mba program and that it
helped fill certain knowledge gaps but
also give me skills and i allowed me to
build relationships that hopefully would
stay with me my lifetime a person that I
was when I applied for that application
is gonna be a lot smarter a lot more
experience with a really big network at
my fingertips
[Music]
you
you

---

### Sejal's EMBA journey | London Business School
URL: https://www.youtube.com/watch?v=D4s1G7elmms

Idioma: en

the obvious experience has definitely
transformed me I'm a much much better
judge of character for one I'm much less
naive I'm much more confident as a
person and from a professional
standpoint I think the organizational
behavior and leadership classes that
they run here by faculty have been
exceptional and it's really set me up
very well to be able to present to board
level and and just be very confident all
around as a leader and I think the
learnings you get in the classroom it
really opens your horizons and opens
your mindset to opportunities and areas
that you might not necessarily have
explore thought about before one of the
key highlights for me has been the
opportunity to spend time in different
countries you know spending time in Abu
Dhabi and networking with my colleagues
in Abu Dhabi and having a very local
experience about how businesses operate
there I think also the opportunity to be
able to travel around the world with my
friends and colleagues in class I mean
that's made the world of difference I
feel like I have contacts in every major
city around the world which is not
something I had before I came to London
as a school

---

### Executive MBA London: “You notice the diversity as soon as you walk into class” | LBS
URL: https://www.youtube.com/watch?v=3wq-Pr0WtVA

Idioma: en

the diversity is very clear it's
something you notice as soon as you walk
into class you'll notice the the
diversity on the basis that you've got
so many people traveling from so many
parts of the world we've got in our
class alone people flying in from Sao
Paulo
every two weeks we've got people from
Bahrain people from Kuwait I fortunately
live in London but I think I'm actually
the minority I think that's what
attracted me to the class itself it was
that diversity of culture and background
that you can see present within any
classroom participation not only is
their experience in the industry but
from their background in how they were
raised and in the industries that they
work in in those locations which is
really attractive so the program
structure itself is I think at the
forefront not only are we reading case
studies on a weekly basis we're also
able to listen in and add value inside
the class with each other so in a case
scenario we had last week where we were
talking about the fast food market we
had individuals that were had experience
on the consulting side but we also had
people that had started up their own
businesses it was that continual
exchange of information back and forth
within the classroom that made it
engaging it's always encouraging to hear
Faculty's point of view but the real
value from me
choosing OBS is having that experience
and the know-how and listening to my own
peers there's a real emphasis for
faculty and students to mix we do a lot
of social events there is no class
divided between faculty and students
which is what I find encouraging it
really does feel like a family
[Music]

---

### MBA or Executive MBA - Which one's right for you? | London Business School
URL: https://www.youtube.com/watch?v=8U6k_lPU_HE

Idioma: en

a master's program from London Business
School will profoundly impact your
future whether you want to accelerate
your career switch function change
industry or start your own business but
which one's right for you
the MBA or the Executive MBA that
depends on what stage you're at in your
career our MBA is an ultra flexible
program for professionals with an
average of five years experience who
want an immersive full-time learning
experience you can tailor this intensive
two-year program to suit your specific
career goals choosing to complete the
MBA and 15 18 or 21 months and you'll
meet top recruiters each year more than
90% of our MBA graduates accepted a new
role within three months of completing
the program our Executive MBA is a
transformative 20 month modular program
for senior professionals with an average
of 12 years experience who want to
realize their leadership potential it's
for you if you're an executive wanting
to enhance your network leadership
skills and business knowledge while
studying in London or Dubai and
continuing in your successful career the
impact is both immediate and
long-lasting you'll be able to apply
your learning from day one and take it
with you as you progress into leadership
roles whether you choose the MBA or the
Executive MBA you'll learn from our
world-class faculty benefit from our
close connections with top global
organizations and belong to a vibrant
multinational community in one of the
world's most exciting cosmopolitan
cities and you'll be joining a diverse
alumni network of more than 43,000
successful professionals who live and
work in more than 155 countries
worldwide get in touch with us now to
discuss how to choose the right program
for your career

---

### Executive MBA Dubai - Programme Experience | London Business School
URL: https://www.youtube.com/watch?v=v33mCP6qNpc

Idioma: en

one of the reasons I decided to go for
my Executive MBA was because I was
looking for a professional reboot I was
looking for a way to challenge myself
professionally to look at how my skills
compare with the best in the industry as
well as upgrade the skills I have and to
be exposed to new things I got my
undergrad degree in the University of
Georgia in the US and I wanted that more
global perspective I wasn't going to
give up working to be a full-time MBA
students just not in my DNA it was great
that I could actually go to work three
weeks a month and then take a week off
and focus on bettering myself the
program is a 20 month course that has
the first year full of core courses
which are sets for you as students
during the second year you can take up
to a selective so it's great about this
programs that you can make it as
flexible and as global as you'd like it
to be that is most of my electives in
London and I also did an international
assignment in India it was extremely
rewarding to be able to apply what I
learned in school directly and
immediately Authority my colleagues saw
and benefited from the new ideas
perspectives and knowledge that I
brought the fact that it is that clean
faculty that teaches inspires because
London is what makes this program really
really attractive having been through
the program I have a deep understanding
for the rigour it is a very very serious
program that produces high quality
graduates really inspiring lectures
greatest teaching classes are well
managed with a lot of participation and
a great deal of application we like to
think that the high quality of our
Executive MBA graduates as I do by
campus it's partly due to our teaching
and the high quality instruction that we
provided a London Business School but I
think that another major factor is the
high quality of the student body the
fact that they are able to interact with
so many of the leaders in the region is
one of the things that pushes the mantra
of great success in future business
endeavors having a truly global network
very few universities
that the opportunity to interact with
very highly capable individuals from
diverse backgrounds and cultures is one
of the most exciting aspects of the
program I think it's an added value
that's really priceless the Vaes is a
great place and I'm for that people will
tell you every day that it is the
melting pot of cultures it blends east
and west together in a unique way it has
all the amenities that one can think of
there's so much opportunity here if you
can dream it you can conceive it you can
talk to people about it and you're open
and enthusiastic people give you a shot
today diverse place very international
it's really booming and there's a lot
happening so there are definitely
opportunities in the business world and
I think that the LBS program gives you a
lot of frameworks and a lot of angles
and approach that you can see how you
can capture this opportunity when the
business school has changed my
perspective on the world
it helped instill a confidence in me and
helped me drive value for my
corporations and then afterwards for my
businesses I believe I got exactly what
I wanted from the executive mba program
and that it helped fill certain
knowledge gaps but also give me skills
and allowed me to build relationships
that hopefully would stay with me my
lifetime the person that I was when I
applied for that application is going to
be a lot smarter a lot more experienced
with a really big Network at my
fingertips
[Music]
you

---

### Executive MBA London - Programme Experience | London Business School
URL: https://www.youtube.com/watch?v=GuZvysdVqY8

Idioma: en

[Music]
exactly the MBA was of particular
interest to me for the sheer fact that I
was at a crossroad of my life the
network that lbs was going to give me
exposure to as well as honing in on some
of the subjects that I was going to get
experience within I knew that was the
next step in my life
lbs is a brand that everyone knows the
institution's own right the respective
MBA is the part-time program and it's
lost 20 months in the first year you
have the business foundation so you have
the core classes and then the second
year is the year where you're going to
have a bit more flexibility because
you're going to have the elective on top
of that during the first year there are
a lot of extracurricular activities that
are being provided by the school to help
us in the transformation journey and
these are things like coaching mentoring
the Ember London community I'd say is
extremely diverse I've been able to
engage with people from India Middle
East the u.s. across Europe the
surprising learnings comes from your
colleagues so you get many opinions
coming from various backgrounds various
industries and various functions the big
highlight for me at London Business
School was the extensive network with
people that I've now met there are a
number of times when I've had to give
people calls at late nights to finish a
project and you see that prioritization
given to you I think the good thing with
lbs is in terms of elective programs
compared to other executive programs I
could really focus on entrepreneurship
strategy and organisational design the
faculty is very strong
they all have extensive history but if
they're delivering more than anything
else in terms of activities outside the
class I personally feel it's important
to do it I was involved in Africa Club
and women and business luxury goods the
Africa Club did an annual conference
that which is really interesting to me
it allowed me to get exposure into
what's happening in Africa and actually
get me to think what are the
opportunities out there
execve MBA gives you the resilience that
you need to act in today's challenging
environment what it has helped me
through in terms of personal development
is feel more comfortable in myself
understand my strengths understand where
can add to a business it forced me to
delegate and prioritize it's given me
the confidence and the ability to span
in any situation and be able to build
new ideas work in partnership with
others I've been given a lot of
frameworks that I can use and utilize
very easily I can apply those not just
in my current role but in my future
aspirations of starting my own business
what I'm learning on a Friday and
Saturday we've been applied and
implemented on a Monday there's no
better transition from what I'm learning
into the workforce within those three
days I'd like to think it's allowed me
to step away potentially from what I'm
doing today in the long term and being
ambitious
I'd like to feed that curiosity that's
something that London Business School
will allow me to do

---

### Dubai 10th Anniversary: Celebrating our impact in the Middle East | London Business School
URL: https://www.youtube.com/watch?v=gDkyLu0w_bA

Idioma: en

we've been 10 years in Dubai now and
we've made a significant contribution to
the region so many alumni from 10 years
ago just really makes you see how far
the school has come I came in 2008 so I
was one of the original pioneers if you
will or a second year it helped instill
a confidence in me and helped me drive
value for my businesses really Dubai is
the key hub for the Middle East we're
looking for a location which can bring
together people from many different
nations nations that are not so easily
accessible from our London campus and Bs
chose Dubai in 2007 because Dubai was
one of the most prospective markets
there's so much opportunity here if you
can dream it you can conceive it you can
talk to people about it and you're open
and enthusiastic we will give you a shot
the people who come to our Executive MBA
programs are not just learning textbook
material from years ago but they're
learning about cutting-edge research
techniques developed here at the school
it was extremely rewarding to be able to
apply what I learned in school directly
and immediately at the workplace you can
come to class once a month the rest of
the month you can go back to work we
have multiple successes from our program
itself we have students who help each
other established businesses become
cofounders of entrepreneurships we have
students have become CEOs of
conglomerates in Dubai and actually send
us sponsored students to the program
every semester the opportunity to be
surrounded by high-caliber individuals
for very diverse backgrounds not only
in terms of nationality and culture but
also in terms of religion in terms of
industries it is really enriching we
have influence throughout the Middle
East region one of the main channels for
that influence is our alumni they come
to the Dubai campus throughout the
different Middle East nations we also
have alumna from our London campus who
go back to the Middle East region as
well for the past three years I've been
the president of the Gulf Association
are very pleased and proud of the
achievements that we've been able to
show in terms of raising the number of
members from about 750 in 2013 to well
over a thousand 600 lbs is also known
for its world-class research and its
faculty our faculty fly in from London
to Dubai on a monthly basis to teach our
students they get the same exact
education as the London students do
aside from our degree students lbs has
been active for many years in the region
delivering an executive education to
preeminent businesses including SABIC
and salic a few years ago we were
fortunate enough to win the world's
largest executive education contract
this was to deliver a world-class
leadership program to the Kuwait
Petroleum Company
Emirates Airlines is a member of our
global business consortium this is the
world's longest-running executive
education consortium programme and DP
world of Dubai joined the consortium in
2015 these are just a handful of the
many partnerships we have with leading
organizations in the Middle East and one
of the great success stories of the
Dubai campus has been the global
business assignments that we operate in
Abu Dhabi and Dubai this gives an
opportunity for our London students to
appreciate everything that the region
has to offer we hope to expand in
offering a wider range of electives for
our london-based students as well as I
do bio-based students this is not the
end of ten years it's the start of the
next ten years
we're in Dubai and we're there to stay

---

### Executive MBA and EMBA-Global l Global Business Assignment in Dubai
URL: https://www.youtube.com/watch?v=roxsvi6p_rM

Idioma: en

the DBA will have an employment in my
career in the sense that now I see Dubai
as a very attractive destination and I
want to learn more about the lifestyle
in Dubai
I think the DBA experience has given me
another possible destination in my
career I would definitely recommend this
experience to everyone it's an
opportunity that LBS gives us to meet
with important people here in Dubai is
also an opportunity to travel and to
network together with your classmates
and also it's an opportunity to have a
lot of fun the impact that students make
through the global business assignment
is second to none it is the one chance
for students to experience not only a
different culture but to learn how
business is done in a different City
Dubai is such a dynamic and modern city
and they have the chance to truly
witness something that is
once-in-a-lifetime I would definitely
recommend other companies to take part
in the global business assignment it is
a great chance for business leaders to
give back to the community not only in
terms of sharing their experiences and
knowledge with the students but also
associating with some of the best
academic minds in the world London
Business School is a world-class
business school I see a massive value to
students today in an environment where
they they need to compete for jobs and
as global as you can be as
multi-discipline as you can be many
companies I could think of can benefit
from that definitely small businesses
medium businesses those that maybe are
restricted by manpower or certain
experience can definitely leaps and
bounds improve their level of thinking
strategic analytics by bringing on a
body of students that have the tools to
think in a different way and it's a
fantastic way to get exposure to
multiple disciplines what I'm taking
away from this experience is really an
appreciation for how a country with such
a rich cultural heritage has risen to
become a global innovation hub thank the
benefits of completing a gba really
allows you to take the concepts learned
in the classroom and see
was done in on a day-to-day basis by
businesses it really provides context
for what you're learning in the
classroom the networking opportunity is
dead the GBA provided have really been
phenomenal an opportunity to to meet
classmates from both the London Dubai
streams have make new friends as it has
been a lot of fun with London Business
School having a campus here in Dubai
really opens up a rich alumni base to
reach out to there have been many
highlights of the global business
assignment starting from meeting the
different end of students meeting the
speakers from jamero a group Ferrari was
so much fun I specifically selected
Dubai and we have had the opportunity to
serve the companies that we get to visit
you get the academic part but then you
put it to practice through the GB I feel
that I have actually experienced the
business life of Dubai

---

### Executive MBA Programme Overview l London Business School
URL: https://www.youtube.com/watch?v=Szvb4uWaUhQ

Idioma: en

[Music]
a good Executive MBA will develop you
both personally and professionally and
our program here at lbs certainly
delivers upon that promise our Executive
MBA gives you a transformative
experience this means that you will
acquire the knowledge the skills and the
capabilities to achieve the success you
want to achieve in today's competitive
business environment these Executive MBA
is aimed at business professionals with
an average of 10 or more years business
experience we attract a highly diverse
International audience to our program
and this is very much reflected in the
classroom
experience the Executive MBA is a 20
month part-time program and it's
delivered in two parts so the first year
you will undertake your core courses and
then in the second year you'll progress
into the elective phase of the program
what's really great about the elective
experience is the opportunity that you
will have to customize your learning
experience choosing subjects that are
most relevant or of most interest to you
and your career path you'll also
encounter moments throughout the program
in which we will deliver to you co and
extracurricular content to help you uh
go through your transformative Journey
so for example we will deliver coaching
mentoring skill sessions to help you to
know yourself better learn more about
the context within which you operate and
also lead yourself with more skill as
well as lead others uh with whom you are
engaging all students are also required
to undertake a global business
assignment it it's essentially a
weeklong immersion in one of five
different Geographic areas currently
Argentina Dubai Beijing Moscow and Cape
Town you will apply your skills in a
Consulting capacity so as part of the
experience you are able to visit
multiple companies you also gain
insights into the culture of the
destination and you have the opportunity
as well to do networking with our alumni
who are in that
region one of the benefits of doing an
Executive MBA is that as a student you
can apply what you learn today in the
office tomorrow and this rapid and
immediate application of knowledge makes
the experience highly highly relevant it
also means that students can feed back
their experience into the classroom
environment so students get to learn not
just from faculty but very much from one
another one of the unique features of
our Executive MBA is that we deliver the
program not only here in London but also
in
Dubai now the time tables are slightly
different between the campuses but the
program itself is exactly the same so
your community is not just your class
colleagues you are in fact part of that
wider Ember community and we'll have the
opportunity uh to meet and get to know
the entire class by coming and doing
this program you are engaging in a
lifelong relationship with London
business school and with the program
itself we are a tight-knit community
wherever you are in the world wherever
you live wherever you ultimately work
you'll never far away from us there are
always El yes alumni uh within close
proximity

---

### Global Business Assignment – Cape Town | London Business School Executive MBA
URL: https://www.youtube.com/watch?v=zpssbzOqNZg

Idioma: en

the Cape Town I a really gave me great
practical insight into an emerging
market like South Africa with both its
opportunities and it challenges I like
the Cape Town I thought it was very
rewarding personally it was a good mix
between having some social opportunities
and having some opportunities for
learning the game world amazing today
was the second day and we went out at
the townships and we've met the real
people you split within the teams and
covered as many jobs as possible it was
inspiring it was wonderful heard their
stories their hardships for me
personally I really like to Cape Town
experience because I got to meet people
from all the different streams on our
project team we had five different
nationalities from three different
classes you work together you socialize
together in a pretty tight environment
away from home obviously we had a lot of
work to do but we had a lot of fun and
there was plenty of time to bond outside
of the project
I had the opportunity to go to a
world-class company i was at coca-cola
and we met everybody from c-suite from
the CEO on down it was pretty
interesting and I learned a lot about
the consulting side of things and I
learned a lot about how a real world
company works and they were world-class
that was a lot of fun
for me the most positive outcome of the
cape town international assignment was
that the recommendations that we
provided to my players a company which
represents the commercial rights of the
south african rugby players were
actually acted on and implemented which
is very satisfying to hear so it gave me
serve an insight into that kind of a
project mentality how you can walk into
a company without really knowing much
about them and just learn on day one how
company folks how they work and
potentially ways they can improve
the Cape Town I is low organized its
hands on your make an immediate impact
and it's not everywhere that you get to
bump into Sean Penn or she'll East
around in your hotel you know I worked
with a world-class company and we did
our debrief with the company in a
vineyard on sunny day in South Africa so
we love the opportunity to see the
country I found it really rewarding
you

---

### Dubai-London Executive MBA | London Business School
URL: https://www.youtube.com/watch?v=EPYmX01U4Ns

Idioma: en

the Executive MBA programs in Dubai and
in London have identical
objectives the objectives are to
transform midcareer managers into senior
Business Leaders who are going to have a
global impact they teach the same
courses we have the same materials we
have the same admission standard
we have the same examination methods so
let's start talking about
pricing which is sort of one of the more
interesting parts of the marketing mix
but it's also probably the more more
challenging part of the marketing mix
right so how do you price a product I
try to bring my research into the into
the classroom uh because I think as at
London Business School we like to
emphasize research that is both rigorous
and relevant who said let's do a
penetration
pricing yes
you very well could penetrate the market
because there's a lot of women out there
who are going to seek this and once it
catches on that it works and you know
women talk then it will just spread for
this firm and then perhaps from there
they can then raise the prices you can
also rely a lot on the classroom
actually co-producing the teaching for
you as opposed to you having to direct
all the discussion which is really uh
the learning experience and I think it's
as much a learning experience for them
to learn from each other as it is to
learn from me 5 10 years down the road
somebody else will come in then a third
and fourth person and prices will go
down so you need to keep these high
prices like jantra said to innovate and
make money out of it have they talked to
women have have they gone out there to
the clinics have have they have they
actually gotten any kind of indication
of of what are their preferences I
didn't see that in the case sharing
experience is the most important thing
we learn from the professor the
professor learns from us and we learn
from each other my colleagues in the
program is crazy I mean you've got a
physician you've got a head of an
Hospital on one hand you have guys who
are running basically oil companies lots
of Bankers there're just a diverse
cultures diverse ethnicities diverse
religions people it's it's it's it's
refreshing I mean you really feel the
Global Experience here you cannot look
for from each product that they have to
do pro uh profit maximization like in
education or Healthcare they have also
social respons responsibility and they
have to they should work with the
government to compensate somehow and
make it affordable for everybody how
many of you think that the government
has a role in this case I work for the
last two years in Indonesia I can see
how many multinational companies have
pulled out of that country and are
manufacturing now somewhere else because
too many governmental regulations have
been imposed at the end we don't sort of
give them prescriptive Solutions it's
about throwing issues at them so that
they can think and then carry it forward
in their own setting the main advantage
over here is that that you can apply
your knowledge back to office on day one
um there are a lot of things which I
have learned um uh like delegation so
that's one area which I've improved a
lot there are some models that I was
able to take decisions or to implement
them immediately after I went out of the
class the pricing
decision really rather than saying I'll
take my cost and then price it you will
ask two questions what is the value of
the product to the customer and then you
ask the question
at that price that is at that value to
the customer do I want the business the
skills that I gain from this program
allows me to actually grow my family
business from operational standpoint to
look at the better and more efficient
supply chain to look at better marketing
methods and also explore in terms of
business opportunities with the local
community of investing into this
business expanding and perhaps growing
at at the Middle Eastern level we also
know that business is done by working
through people so we develop our
students interpersonal skills also by
teaching cases Knowledge and Skills in a
multicultural environment in the
classroom we really prepare our students
for Global Leadership

---

### Why I did the London Business School Executive MBA | London Business School
URL: https://www.youtube.com/watch?v=vYYT4BCL1DM

Idioma: en

I had two degrees in literature and I
was working at a charitable organization
in the arcs and I thought
want to move on to something bigger and
take on more responsibility whatever
industry that's in I'm going to need to
balance out those arts skills and with
some business skills and some of the
kind of I guess we would call them the
harder skills and I looked around and
thought about how I might facilitate
that so I had to this plan to go to
business school and and then I decided
going to business school in the US was
going to be somewhat less interesting
given that I already had a US law degree
and I wanted to sort of shall we say
jumpstart more international career so I
started to think about European business
schools and London Business School shot
up to the forefront I wanted to move
into general management from IT and I
recognized that I needed to pick up some
very strong finance knowledge and skills
and the finance programs that were part
of the the mbar were enabled me to work
as a finance director although I'm not
an accountant and then that experience
was able to let me into a general
management which I'm in now a lot of the
Executive MBA helps you to do the things
you do do well but to do them better and
and it helped me to really realize i
love the industry omen and i can use the
skills i'm picking up in the industry
i'm in and not try to you know change
entirely keep the things i love about my
career and my industry and what I'm good
at and just make them stronger
you

---

### Executive MBA.  How will it impact my career? | London Business School
URL: https://www.youtube.com/watch?v=nG2uTu9BNkg

Idioma: en

we went through a strategic review
whilst I was doing the Executive MBA and
we hired external consultants Deloitte
to do that and it was such a wonderful
experience because I got to be the
member of staff who who sort of
spearheaded the strategic review and
worked very closely with Deloitte
throughout the process and I learned so
much during that and it wasn't something
that I would have you know that would
have been given to me to do had I not
been doing the Executive MBA at the time
I think it just really helped give me
the confidence and the knowledge to take
on more responsibility and the knowledge
that if you don't know something you can
learn it and you can ask questions and
and London Business already gave me that
the course is between the core courses
and the elective courses that the part
of the M bar gives that breadth and
depth of knowledge that allow you to to
control an organization and to run
sensibly and effectively an organization
it allowed me to move from News
Corporation which is a great company but
into Walt Disney which again is another
great media company but into a role that
would I wanted to you know try to move
to and I found very challenging so I had
that that it opened those doors for me
and also because I was then able to move
from finance function into more general
management role the exact of MBA gave me
the credibility to actually move into
that area which is a necessary part of
my functional experience but because
I've been to London Business School or
because I've done have an Executive MBA
there was an appreciation from my
colleagues and also from senior
management but I could move in the
direction and help grow the business as
well for me to be able to walk into a
business and say well I'm a qualified
lawyer but I have a very very strong
commercial side I actually can read a
balance sheet you know I can negotiate
business deals not just legal agreements
you know I think this is quite an
advantage and in fact I saw that played
out you know over the last year as I was
looking for jobs
you

---

### Executive MBA: Return on investment | London Business School
URL: https://www.youtube.com/watch?v=NOXgbwNeWy4

Idioma: en

it was a great return on investment I
mean I think again before I did the
course it was purely a calculation I'm
going to spend this much money on it I
was self-funding um I was very lucky to
be able to apply for the there's a
scholarship here um for women and I was
able to apply for that and and won that
so that paid for a part of my course
fees but I still had to think right when
I finish I'm going to have a loan for
this amount and do I think my salary is
going to go up enough to pay for that
and you know thankfully it has but even
when you finish it's almost like that's
insignificant you because you've gotten
so much more out of it just the
knowledge and the contacts and the
friends um I still go back to portal and
type in my question and find that
there's London business school students
who have tackled the same question or
can advise me here is a great expert to
go talk to about
marketing particularly for festivals or
you know somebody who's done something
similar so to have that resource that
you'll have for the rest of your life
not just for the for the time you're on
the course is so valuable I don't think
you can put an amount on it I've
undoubtedly had my investment back um
certainly you know in monetary terms I
think most of my class have have had
their their investment back but I think
you need to look at return of investment
in a broader way than simply just the
money CU you may well be an investment
banker who comes to the Ember program
and decides to set up your own business
so
financially you might not see your money
back within two years but you're doing
something you're passionate about you're
doing something that you you've
constructed your own business that's
undoubtedly a return in investment my
study group that I know and for the rest
of my stream I do know that uh people
found out had a return fairly
immediately some of them changed careers
um Chang functions change Industries
very quickly they found the Executive
MBA very useful to do that um both
giving them El the courage to make that
change but also allowing them to um to
to move across or move into a different
area I mean simply looking at the money
yes within 5 years i' I've been able to
to return my cash investment but there's
so much more than that I've been able to
have a return on

---

### What will the EMBA do for me? | London Business School
URL: https://www.youtube.com/watch?v=-dD2puKzjXM

Transcrição não disponível

---

### Why should my employer support me on the EMBA? | London Business School
URL: https://www.youtube.com/watch?v=nJI3nVgRBaI

Idioma: en

I think that really important cell on
this program is that you know at first
blush it looks like you're going to be
in the office less and that this is
going to be a negative for the company
you know well one out of ten days you're
not here what are we supposed to do I
think the big thing to convince your
company is that in fact for the two
years that you're in the program you're
far more engaged with business and in
particular with that business than
you've ever been before you spend your
weekends discussing it you spend your
weekends bouncing ideas about business
off of very senior very experienced
classmates this idea that you're not
there and that you're distracted is
actually very inaccurate and if anything
you're far more focused on business
during those two years and that it's
really in their best interest both in
the short term during your absence and
then of course in the long term once
you're back full time you know there's
nothing to be lost for a business to
support you in this
you

---

### Executive MBA learning experience.  What makes it distinct? | London Business School
URL: https://www.youtube.com/watch?v=XLYfug5cajE

Idioma: en

the plan is we're going to just jump
pretty much right into the SAS case talk
about that find out what you think about
it we'll talk about the role of pay and
incentives I want you to walk away
understanding that money is not a bad
thing because I'm sure you some of you
had that opinion but I don't want you to
walk away thinking that money is the
only way you can get people to do things
teaching the Executive MBA students is
really exciting they come in uh they're
very interested in the material they're
very engaged in the material because
it's what they live with every day in
their jobs in their day jobs these
people know so much and my job is to get
out of their way and let them talk about
the things they need to talk about
worked for a company that started off
private and very unique and had this
kind of aspect to it though I didn't
work for it in those Heyday and then I
came in when they were uh public and
also moving more and more towards about
to be bought by a larger Corporation and
these things couldn't last they you just
saw them drop off one by one I want them
to be thinking about what it's like when
they work what issues they're facing
what their day-to-day experience is and
so if I can replicate that in the class
I'm I'm very happy happy rewards can
discourage risk-taking alternatively I
think uh Jenny pointed out that there
are ways in which they can encourage bad
risk-taking um and sometimes they
undermine the true interests in the
organization Philip I would just like to
add one to the list and that is that
people get used to money incredibly
quickly so there there comes a point you
you have your pay rise you're very
flattered for for a few days or or weeks
but then you're used to it and you're
looking for the next step and I I think
that happens quite quickly yeah I know
there's a great line in the SAS case a
raise is only a raise for 30 days right
the professors are incredibly uh high
level so they know what they're talking
about and they're very good at guiding
the whole class but a great part of it
is really the involvement from the class
and and and and you really get different
views on things you know it's not just
the stock options or the money they
might be motivated by something else why
why do why why do we always generalize
that successful people are the ones that
are motivated by the the explicit
benefits like going let har respond yeah
I'm not going I'm not saying that they
are motivated ambitious you just make a
lot of money it's about ambitious about
what you want to do you get to hear
other people's view people that you
wouldn't uh in your daily life have
contact with you know if you stay in
your business in your line of business
um you wouldn't meet this kind of view
um being in that business so this really
helps bringing people together with with
a with a very different background I
think they would trade those stock
options and everything Silicon Valley
has to offer because they they go to
work they work 35 hours they have all
the resources they need to do a great
job they're motivated and they're
ambitious about doing a good job in what
they're doing they live near you know
friends and family in a nice area that's
what's important to them teaching the
Executive MBA students is a little bit
different than teaching the full-time
mbas they have a lot more experience
they are still working every day they
spend 5 days at their job and what they
bring to the classroom is a wealth of
experience he has a competitive
advantage in a sense that when the bad
times come if he really lives the values
he would probably U sacrifice some of
his profit to keep his team uh while
other public companies probably wouldn't
be able to do that during the first week
we had a course on leadership and that
really allowed us to focus on what were
our strengths and weaknesses as Future
Leaders and identify things to work on
and I actually implemented that
immediately after and discussed it with
my manager and even saw the effects a
couple of months later on so I I saw
that was actually really useful from a
personal point of view there's something
I can do with this class of people with
the executive mbas that I can't do with
the full-time mbas which is I can
instead of giving them a case to write
up at the end of the class I can ask
them to write up a case themselves based
on the experiences in their own
organizations whatever you learn here in
the first semester you will keep on
working within your in your business so
this this way of combining your daily
work with education I think this is the
perfect way of learning and that's it
see you tomorrow

---

