# TEDxLondonBusinessSchool Data: 11-01-2025 21:56:37 ## Lista de Vídeos 1. [TEDx London Business School 2023](https://www.youtube.com/watch?v=tS8AJhupY44) 2. [TEDxLondonBusinessSchool 2022 - Highlights](https://www.youtube.com/watch?v=XmGCNleLfUE) 3. [Africa’s new voice: join the conversation | Gareth Cliff | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=fyLSaXxMNTg) 4. [Changing the future with stem cells | Crystal Ruff | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=MvMUM-huMaI) 5. [The social responsibility of business | Alex Edmans | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=Z5KZhm19EO0) 6. [When money isn’t real: the $10,000 experiment | Adam Carroll | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=_VB39Jo8mAQ) 7. [Curiosity & Collaboration | Edwina Dunn | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=BJOj3S3Pl10) 8. [Creative choices in dark days | Anant Singh | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=GNxfh8JsS_E) 9. [A long shadow: war, mental health and leadership | Ash Judd | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=P0NMDlkarvE) 10. [Rational accidents | Jean-Pierre Benoît | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=7CAVJVJXOT8) 11. [Visual search for generation curious | Jessica Butcher | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=CVCTCt-22Lw) 12. [Financial inclusion in the information age | Udayan Goyal | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=fdn9OyWbu2E) 13. [How to listen like a musician | Melissa Reiner | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=KU_2S3UHZ_Y) 14. [Customer-funded business | John Mullins | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=xfbqhlEwCHE) 15. [Why we should go back to school | Sherry Coutu | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=EFaAKbN7Dok) 16. [Love your data | Robert Diamond | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=FNgL9D2ZHIE) 17. [Leading and leaving the London gang world | Karl Lokko | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=URAxnXjKXKY) 18. [TEDx London Business School 2015 (Highlights)](https://www.youtube.com/watch?v=4rvTDtEibVo) 19. [TEDx London Business School 2014](https://www.youtube.com/watch?v=wDuu_WssfgE) 20. [TEDx London Business School 2014 (Short)](https://www.youtube.com/watch?v=YnQFx0PzbSM) 21. [TEDxLondonBusinessSchool 2014: Magic -- Highlights](https://www.youtube.com/watch?v=ZqCVg6FgR2g) 22. [Bring out the magic in human nature: Jean Oelwang at TEDxLondonBusinessSchool 2014](https://www.youtube.com/watch?v=4tvaDXwo9R0) 23. [Social evolution: Andrew Grill at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=gE0wEVT95MM) 24. [Breathing: Stewart Gilchrist at TEDxLondonBusinessSchool 2014](https://www.youtube.com/watch?v=BqrXwKzACQw) 25. [Silver linings: Dame Stephanie Shirley at TEDxLondonBusinessSchool 2014](https://www.youtube.com/watch?v=E-2cH1NY5Vk) 26. [Wearable technology: Rami Banna at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=BXqTnLPC7cQ) 27. [Seeing the body differently: Rachel Burn at TEDxLondonBusinessSchool 2014](https://www.youtube.com/watch?v=TkICUAHdz4Y) 28. [Simple solutions: Manan Bhasin at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=eZVYSx-PyOA) 29. [Rethinking interactions: Kamalini Ramdas  at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=6fPUIXJzZew) 30. [Disruptive technology: Alejandro Agag at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=zf6h2F-P3BU) 31. [Spiritual teachings: Radhanath Swami at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=BW24z3Dlsu0) 32. [Minds and markets: Paul Craven at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=WdkgBlOt8m0) 33. [Brands on the brain: Amelia Torode at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=U5dX-iHXy74) 34. [Turning the ordinary into the extraordinary: Adrian Westaway at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=pRdFRwKQWYM) 35. [The flip side: Margaret Ormiston at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=u2F3cNhFs9c) 36. [Science is not magic: Leon Vanstone at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=X-07VDaI8WU) 37. [Human excellence: Justin Packshaw at TEDxLondonBusinessSchool 2014](https://www.youtube.com/watch?v=VZuEHJUg9Yo) 38. [TEDxLondonBusinessSchool 2013: Intersections - Highlights](https://www.youtube.com/watch?v=lzW1P7r7bPA) 39. [The Internet of Meaning: James Monighan at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=U5ZIb82rPww) 40. [Release the Activists! Glen Suarez at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=V8Egz1lUspw) 41. [Innovations in Global Art: Samir Ceric at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=isxDvOFTqP4) 42. [The Connection Agency: Sarah Bishop at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=WfbGoz--8R8) 43. [Live Free: Tahreem Arshad at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=XSzn-N0JVT8) 44. [Toys From the Future: Alice Taylor at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=9PU9OQOCe2c) 45. [The Future of History: Mahyad Tousi at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=F4rlMNMsCmw) 46. [Love is Not Enough! Erich Joachimsthaler at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=drA-LBs4-Wk) 47. [Love is Not Enough! Erich Joachimsthaler at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=drA-LBs4-Wk) 48. [You've cheated, but are you cheater? Gabrielle Adams at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=YwX8drUbPQ0) 49. [The Age of Artificial Intelligence: George John at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=0qOf7SX2CS4) 50. [Learnings From the Hive: Gustavo Montes de Oca at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=L_3RrfsgS48) 51. [Three Insights About Choice Freedom: Simona Botti at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=3ZK86y6ED84) 52. [Redressing the Fashion Industry: Orsola de Castro at TEDxLondonBusinessSchool 2013](https://www.youtube.com/watch?v=1mbqwOK9kNM) 53. [Audience Participation in the Media & the Loss of Mystique:Stuart Kirk at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=q0klVtb0cZM) 54. [TEDxLondonBusinessSchool 2012 Highlights](https://www.youtube.com/watch?v=oeMSOE0Gf7E) 55. [Classical architecture in modern times: G.S. Smith & F. Terry at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=FgMOSVyjgQY) 56. [TEDxLondonBusinessSchool 2012 - Pancham Gajjar - Bharatanatyam Dance: Living Stories](https://www.youtube.com/watch?v=Duzr01VZfLc) 57. [TEDxLondonBusinessSchool 2012 - Mark Johnson - What I know about life and the London rioters](https://www.youtube.com/watch?v=xsTH6-o9QWA) 58. [TEDxLondonBusinessSchool 2012 - Jana Sievers - Mobile advertising reconnects with consumers](https://www.youtube.com/watch?v=Wc5UWZilsTg) 59. [TEDxLondonBusinessSchool 2012 - Nick D'Aloissio - A new way of consuming information](https://www.youtube.com/watch?v=21mC7FD2ouU) 60. [TEDxLondonBusinessSchool 2012 - Rajal Pitroda - Bollywood and new beginnings](https://www.youtube.com/watch?v=p9HPUiEdEj0) 61. [TEDxLondonBusinessSchool 2012 - Nadeem Shaikh - Our financial future, digitized](https://www.youtube.com/watch?v=WmNyI0ZMszU) 62. [TEDxLondonBusinessSchool 2012 - Lynda Gratton - How to be ready for your future, now](https://www.youtube.com/watch?v=VbZ3eKbFi3g) 63. [TEDxLondonBusinessSchool 2012 - James Walker - Regeneration stories](https://www.youtube.com/watch?v=hXpXKVDBhGU) 64. [TEDxLondonBusinessSchool 2012 - Sonia Medina - Energy: Africa's hidden power](https://www.youtube.com/watch?v=Nv6Xx2LB-y4) 65. [Embracing Your Genomic Self: James Lu at TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=kYKQqlXv3ZQ) 66. [TEDxLondonBusinessSchool 2012 - Nirmalya Kumar - India's new entrepreneurs](https://www.youtube.com/watch?v=JOywloqHW48) 67. [What finance and business can do now | Lydia Prieg | TEDxLondonBusinessSchool](https://www.youtube.com/watch?v=ZhDgwrKSBWQ) 68. [TEDxLondonBusinessSchool 2012 - Riley Senft - Running against cancer](https://www.youtube.com/watch?v=UVqoIgh7bcw) 69. [TEDxLondonBusinessSchool 2012 - Chris Coghlan - What micro entrepreneurs taught me](https://www.youtube.com/watch?v=K-CEqtGly0s) 70. [TEDxLondonBusinessSchool 2012 - Angela Knight - The financial sector's role in rebuilding](https://www.youtube.com/watch?v=sOhoMNtIuhg) 71. [TEDxLondonBusinessSchool 2012: Regenerate](https://www.youtube.com/watch?v=ta3LH5PilXU) 72. [TEDxLondonBusinessSchool - Suzanne Lee - BioCouture](https://www.youtube.com/watch?v=J6lfnX62Pq8) 73. [TEDxLondonBusinessSchool - Spencer Hyman - Disrupting the Arts World](https://www.youtube.com/watch?v=jHBOywMfVkM) 74. [TEDxLondonBusinessSchool - Nader Tavassoli - Disruptive Marketing & the Cost of Irrelevance](https://www.youtube.com/watch?v=Oy9TdBu-vYQ) 75. [TEDxLondonBusinessSchool - Matias Hancke - Insights on Contemporary Music](https://www.youtube.com/watch?v=AdB8wEo8GZw) 76. [TEDxLondonBusinessSchool - Holly Mccartney - Women in Hip Hop](https://www.youtube.com/watch?v=3TnLGxCN-5Q) 77. [TEDxLondonBusinessSchool - Nuno Mendes - My Life as a Traveller](https://www.youtube.com/watch?v=-FlBF9XpJpY) 78. [TEDxLondonBusinessSchool - Dr. Shamus Husheer - Healthcare & The Fertility Market](https://www.youtube.com/watch?v=FIYG9DCy6zY) 79. [TEDxLondonBusinessSchool - Kevin Eyres - Talent & Social Networks](https://www.youtube.com/watch?v=BwSHHEikbEA) 80. [TEDxLondonBusinessSchool - Luke Dowdney - Real Strength: Transforming Communities](https://www.youtube.com/watch?v=Sp986A0VYSg) 81. [TEDxLondonBusinessSchool - Dominic Campbell - Politics & Community Engagement](https://www.youtube.com/watch?v=y-MouhCXay4) 82. [TEDxLondonBusinessSchool - Tom Hulme - How Disruptors are Designing for the Future](https://www.youtube.com/watch?v=D43H2QvuMl0) 83. [TEDxLondonBusinessSchool - Andy Stefanovich - The Museum Mentality](https://www.youtube.com/watch?v=J5IaEXXC4so) 84. [TEDxLondonBusinessSchool - Payal Patel - Financial Finish Line](https://www.youtube.com/watch?v=ADtp3VIMRRY) 85. [TEDxLondonBusinessSchool - Khaled Tawfik - Egypt](https://www.youtube.com/watch?v=XlHMWxvV72c) 86. [TEDxLondonBusinessSchool - Eduardo Crespo - Daily Disruptions](https://www.youtube.com/watch?v=ilss9ddnSKU) 87. [TEDxLondonBusinessSchool - Brian Forde- Rethinking Social Enterprise](https://www.youtube.com/watch?v=HeYEuNaxva4) 88. [[Private video]](https://www.youtube.com/watch?v=g8LFCHWMFEE) ## Transcrições ### TEDx London Business School 2023 URL: https://www.youtube.com/watch?v=tS8AJhupY44 Transcrição não disponível --- ### TEDxLondonBusinessSchool 2022 - Highlights URL: https://www.youtube.com/watch?v=XmGCNleLfUE Transcrição não disponível --- ### Africa’s new voice: join the conversation | Gareth Cliff | TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=fyLSaXxMNTg Transcrição não disponível --- ### Changing the future with stem cells | Crystal Ruff | TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=MvMUM-huMaI Transcrição não disponível --- ### The social responsibility of business | Alex Edmans | TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=Z5KZhm19EO0 Transcrição não disponível --- ### When money isn’t real: the $10,000 experiment | Adam Carroll | TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=_VB39Jo8mAQ Transcrição não disponível --- ### Curiosity & Collaboration | Edwina Dunn | TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=BJOj3S3Pl10 Transcrição não disponível --- ### Creative choices in dark days | Anant Singh | TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=GNxfh8JsS_E Transcrição não disponível --- ### A long shadow: war, mental health and leadership | Ash Judd | TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=P0NMDlkarvE Transcrição não disponível --- ### Rational accidents | Jean-Pierre Benoît | TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=7CAVJVJXOT8 Transcrição não disponível --- ### Visual search for generation curious | Jessica Butcher | TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=CVCTCt-22Lw Transcrição não disponível --- ### Financial inclusion in the information age | Udayan Goyal | TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=fdn9OyWbu2E Idioma: en um my story uh begins uh make sure this works with water and you're probably thinking what am I talking about it starts off in Ted India where I attended in 2009 and in the bus on my way from Bangalore to myo where the event was being held I met a very interesting entrepreneur his name was arnand sha and arnand was a Harvard graduate who had come back and dedicated his life to being a social entrepreneur entrepreneur in India and actually set up something called surel surel is a social Enterprise that serves 100,000 people daily clean water and clean water has been shown to be the single determinant of Health in rural markets in India and around the world and he set up something called water ATMs which is a franchise system of getting clean water out to people for a small amount of money to create a sustainable business Enterprise but as we sat next to each other on that bus Journey he said to me look you know I faced a huge issue while setting up this business I can't get the money from the rural communities back to Bangalore where the business is in order to actually create a sustainable business to build more water ATMs and I thought that was incredible I'd just come out of a career in finance in major Banks I just started up my my own business and I thought it was incredible that a that an issue so small can create such a major impact on something so important and how did he solve it well he created these prepaid cards that you could go to a single location buy the water credits and actually go and buy a water every day A Simple Solution using electronic money and that's exactly what I'm here to talk about today the collection of low value payments was actually the way to solve this issue and so what's the problem what's the problem that we have today in the emerging markets in the growth markets the problem we have is that formal financial services are unavailable to Consumers and why is that a problem that's a problem because lowincome consumers generally uh don't know how to manage their cash flows they don't have access to savings accounts they don't have access to loans they don't have access to means of transmitting money from one place to the other so one day they can wake up and their children may be ill they have to go to the doctor and suddenly that's a big chunk of their cash flow gone they have to pay for their school fees and these setbacks whether you're a farmer who suddenly has a failed crop without insurance or other setbacks feels like a game of snakes and ladders to them you go up one day one setback and you're back to square one and it's incumbent on us all of us to try and solve this problem it astounds me to think that a 1% increase in financial inclusion in a market can increase real GDP per capita by 3.6% that multiplier effect is something that is truly amazing and even if you look at the commentators and I completely agree with this quote from the president of India inclusion is not only a key determinant of a sustainable and inclusive growth for society but also to build an equitable Society so this is a really really important matter so let's talk a little bit about what the size of the problem is today there are 2. 5 billion people globally who just don't have access to formal Financial Services some of them have access to informal financial services but those informal financial services are typically Usery and take advantage and exploit consumers we need to bring formal Financial Services to these people and why has this happened firstly as all of us know and this is nothing new there's a massive income gap between the growth markets and the high income markets uh in fact that growth that Gap is almost five times now what that means is that the investment in infrastructure to support financial services and when I talk about that I talk about traditional infrastructure so branches ATMs others um has actually been lagging that's because the return on investment for low-income consumers does not support that investment so there are three times less ATMs or Bank branches in these markets compared to where we are are today and that historic lack of investment has also meant that transaction costs have been very high because moving cash around in those sorts of infrastructur is extremely expensive consumers generally with low balances aren't people that Banks or insurance companies or others wish to deal with and of course we have the rural problem because we have populations that are very spread out unlike the urban economies that we all live in but there's some good news here and the good news news is that these two situations that we' we we look at which is basically the income gap and the infrastructure Gap has created a a an ecosystem and conditions for an amazing amount of innovation that has started to deliver financial services at extremely low prices using new delivery mechanisms so these growth markets represent an absolutely fertile soil for this type of business development and that leads to the poten IAL widespread distribution of financial services at a very different cost cost base of what we're used to and I think the one thing that I'd like you to look at here is whereas the uh emerging growth markets are very much lagging behind in terms of infrastructure traditional infrastructure the way we think about it if we look at the likelihood of a of a mobile phone user in a growth Market relative to a developed Market we're pretty much getting to parity which means there's one thing that we're on a Level Playing Field there and that's where we I think there's a huge opportunity and there is being a huge opportunity created to service people using this new distribution channel one point to note in all of that of course is that you need to think about digital Financial Services as a way of delivering services at very low cost why is that the the reason behind that is that the cost of a marginal transaction to be done digitally is close to zero which means you can really serve consumers at an extremely low cost base once you create scale in a system and I don't actually believe the way that's going to get done is the way it's got done uh in the west where we've built basically vertically integrated institutions to do that I believe the way it's going to get done is through something called coopertition the creation of ecosystems where people not only work with each other to cooperate but also compete with each other and that's basically the banks very important the Telos The Regulators the technology providers the fin Cal infrastructure providers all of these people working together to solve this issue and we're starting to see this happen in many of the markets and I'm going to talk of talk through talk you through a couple of those examples I'm not the only one who's talking about this um it's uh of course I've been talking about it for a long time uh but in the recent uh letter that the Gates Foundation put out and Bill Gates put out the annual letter uh one of the four key areas that the Gates Foundation is now going to focus on is the issue of financial inclusion in usion and in uh Bill Gates words in the next 15 years digital banking is going to bring basic financial services and security to millions of people and it'll help those people transform their lives and I completely believe this so if you think about what we're witnessing in these growth markets of course the thing that uh most of us and I hope many of you have seen this has been the huge increase in the usage of mobile money um for those of you who don't know Mesa is the Main Mobile money system that exists in Kenya today 12 million people every day use Mesa to move money around that's over half the adult population in that country this has been transformational the usage of cash has declined immeasurably and the availability of credit to those consumers through impesa as a delivery mechanism has been phenomenal this is literally transformed millions of lives in addition to that uh and and I I I always say it's important also to celebrate some of the people who've been behind this um and I'm very proud to say AJ Hannah who's a good friend of mine um was one of the key people who helped too which is the mobile money platform of milom create interoperability between different mobile money systems in Tanzania now why is that important because it's not good enough for a mobile Telco to give you mobile money or a wallet that you can use if I can't use it with somebody who's on a different network and too has taken the altruistic view that I need to be connected to everybody to be useful and so they've been one of the first people to do this globally and created a massive Network effect if you look at alternative distribution and collection networks I've been very proud to work with pares PES is one of the smartest and best entrepreneurs I've met in the world he founded a company called suida which today has 75,000 locations in India where people can go in these are Mom and Pop shops that you can go in and do your banking transaction get money into the system migrant workers can move money from one part of India to the other in a very cost effective manner uh he literally Built This by camping outside the railway Ministry for two years forcing them to open up his systems and started by providing electronic Railway ticketing through his Network um just amazing if you look at uh our friend ano ano is the founder of a company called microed microed is the world's largest network of micr Finance Banks and institutions around the world across eight countries including China and Africa he not only has created the ability to bring mobile Banks to you as you can see from the picture there uh but he's also created a network of agents that come directly to people to offer loans and financial services and is changing the lives of millions of people particularly in in West Africa and across frankophone Africa if you think about new payment rails and this is quite important because again we do not have in many countries we we we we used to having infrastructure that allows us to move money around but of course in many countries there isn't one of the greatest innovations that has happened over the last 15 years was that the the Indian government in India created imps which was the first realtime money transfer system in the world so it actually literally allowed me to move money from one person to the other using the mobile phone in real time as opposed to waiting for one or two days and actually that was an inspiration that I had when I created something called zap um along with my friend David Yates and others at vocal link uh which uh you haven't seen yet in the UK but will be launching in September this year and will be the new mobile payment system in cooperation with all the banks in the UK and I call that reverse Innovation because it's extremely important that these Innovations are happening on the coal phed and coming back here and that's going to be a consistent theme that we're going to see I think in the next 10 or 15 years and indeed again that was some inspiration for creating something I did with my partner mato stefanel in the UAE where we created net uh a new payment scheme to compete with visa and MasterCard and we did that because there were a bunch of Migrant workers in the UAE in Dubai and others um these are people who are typically doing construction and others who had no access to financial services and the reason they didn't was the price point to get access to those financial services was too high so we said let's kick out the incumbents who are charging too much and just create our own scheme and so we created Mercury and today Mercury cards are being handed out to these workers so that they can receive their payments on there and not pay user rates to move money from themselves to their their loved ones at home so and finally big data and big data is a huge thing and I think is really going to be a GameChanger for financial services and Nicole who's been again a fantastic entrepreneur uh has basically started to use mobile phone data across the world uh to to Really rethink how to do credit scoring I won't go into the details but suffers to say if you you're only calling people at 4:00 a.m. it's likely you're a worse risk than if you're calling people across the day and that's the sort of insights that she takes so all of that's great but how can we accelerate this further all of us here people sitting in this room across London London being the financial services center of the world how can we be relevant here with coffee so I started with water but I'm going to sort of go towards coffee and here I am with my partner Mao and one day we were sitting and we were saying there's got to be a better way to do this and Mato turned around and me said actually there probably is as we were drinking the coffee and the the the the reason is in Naples about 100 years ago they creat created something called Cafe suspensor which is suspended coffee so when you were feeling particularly generous and you bought a coffee you tell the bartend about the Barista to make another cup of coffee and he'd hold it behind the the bar and then when somebody less fortunate who couldn't afford coffee come came in the coffee was served to him and this act of blind altruism I thought was amazing and of course has inspired a bunch of different uh similar products in retail Toms one water red and he said why can't we do that for finance because actually we buy Financial Services every day here and I think a scheme for ethical Financial Services products promoted by the financial services community that can fund like for likee products in developing regions can be something that is truly worthwhile and can truly lift some of the issues that the financial services Community is created for themselves over the last 15 20 years a movement so this is a way of us enabling Grassroots bottomup inclusive s development and uh growth markets with our help and thereby accelerate Financial inclusion in the information age thank you very much --- ### How to listen like a musician | Melissa Reiner | TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=KU_2S3UHZ_Y Transcrição não disponível --- ### Customer-funded business | John Mullins | TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=xfbqhlEwCHE Transcrição não disponível --- ### Why we should go back to school | Sherry Coutu | TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=EFaAKbN7Dok Transcrição não disponível --- ### Love your data | Robert Diamond | TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=FNgL9D2ZHIE Transcrição não disponível --- ### Leading and leaving the London gang world | Karl Lokko | TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=URAxnXjKXKY Transcrição não disponível --- ### TEDx London Business School 2015 (Highlights) URL: https://www.youtube.com/watch?v=4rvTDtEibVo Transcrição não disponível --- ### TEDx London Business School 2014 URL: https://www.youtube.com/watch?v=wDuu_WssfgE Transcrição não disponível --- ### TEDx London Business School 2014 (Short) URL: https://www.youtube.com/watch?v=YnQFx0PzbSM Transcrição não disponível --- ### TEDxLondonBusinessSchool 2014: Magic -- Highlights URL: https://www.youtube.com/watch?v=ZqCVg6FgR2g Transcrição não disponível --- ### Bring out the magic in human nature: Jean Oelwang at TEDxLondonBusinessSchool 2014 URL: https://www.youtube.com/watch?v=4tvaDXwo9R0 Transcrição não disponível --- ### Social evolution: Andrew Grill at TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=gE0wEVT95MM Transcrição não disponível --- ### Breathing: Stewart Gilchrist at TEDxLondonBusinessSchool 2014 URL: https://www.youtube.com/watch?v=BqrXwKzACQw Transcrição não disponível --- ### Silver linings: Dame Stephanie Shirley at TEDxLondonBusinessSchool 2014 URL: https://www.youtube.com/watch?v=E-2cH1NY5Vk Transcrição não disponível --- ### Wearable technology: Rami Banna at TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=BXqTnLPC7cQ Transcrição não disponível --- ### Seeing the body differently: Rachel Burn at TEDxLondonBusinessSchool 2014 URL: https://www.youtube.com/watch?v=TkICUAHdz4Y Transcrição não disponível --- ### Simple solutions: Manan Bhasin at TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=eZVYSx-PyOA Transcrição não disponível --- ### Rethinking interactions: Kamalini Ramdas  at TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=6fPUIXJzZew Transcrição não disponível --- ### Disruptive technology: Alejandro Agag at TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=zf6h2F-P3BU Transcrição não disponível --- ### Spiritual teachings: Radhanath Swami at TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=BW24z3Dlsu0 Transcrição não disponível --- ### Minds and markets: Paul Craven at TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=WdkgBlOt8m0 Transcrição não disponível --- ### Brands on the brain: Amelia Torode at TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=U5dX-iHXy74 Transcrição não disponível --- ### Turning the ordinary into the extraordinary: Adrian Westaway at TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=pRdFRwKQWYM Transcrição não disponível --- ### The flip side: Margaret Ormiston at TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=u2F3cNhFs9c Transcrição não disponível --- ### Science is not magic: Leon Vanstone at TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=X-07VDaI8WU Transcrição não disponível --- ### Human excellence: Justin Packshaw at TEDxLondonBusinessSchool 2014 URL: https://www.youtube.com/watch?v=VZuEHJUg9Yo Transcrição não disponível --- ### TEDxLondonBusinessSchool 2013: Intersections - Highlights URL: https://www.youtube.com/watch?v=lzW1P7r7bPA Transcrição não disponível --- ### The Internet of Meaning: James Monighan at TEDxLondonBusinessSchool 2013 URL: https://www.youtube.com/watch?v=U5ZIb82rPww Transcrição não disponível --- ### Release the Activists! Glen Suarez at TEDxLondonBusinessSchool 2013 URL: https://www.youtube.com/watch?v=V8Egz1lUspw Transcrição não disponível --- ### Innovations in Global Art: Samir Ceric at TEDxLondonBusinessSchool 2013 URL: https://www.youtube.com/watch?v=isxDvOFTqP4 Transcrição não disponível --- ### The Connection Agency: Sarah Bishop at TEDxLondonBusinessSchool 2013 URL: https://www.youtube.com/watch?v=WfbGoz--8R8 Transcrição não disponível --- ### Live Free: Tahreem Arshad at TEDxLondonBusinessSchool 2013 URL: https://www.youtube.com/watch?v=XSzn-N0JVT8 Transcrição não disponível --- ### Toys From the Future: Alice Taylor at TEDxLondonBusinessSchool 2013 URL: https://www.youtube.com/watch?v=9PU9OQOCe2c Transcrição não disponível --- ### The Future of History: Mahyad Tousi at TEDxLondonBusinessSchool 2013 URL: https://www.youtube.com/watch?v=F4rlMNMsCmw Transcrição não disponível --- ### Love is Not Enough! Erich Joachimsthaler at TEDxLondonBusinessSchool 2013 URL: https://www.youtube.com/watch?v=drA-LBs4-Wk Transcrição não disponível --- ### Love is Not Enough! Erich Joachimsthaler at TEDxLondonBusinessSchool 2013 URL: https://www.youtube.com/watch?v=drA-LBs4-Wk Transcrição não disponível --- ### You've cheated, but are you cheater? Gabrielle Adams at TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=YwX8drUbPQ0 Transcrição não disponível --- ### The Age of Artificial Intelligence: George John at TEDxLondonBusinessSchool 2013 URL: https://www.youtube.com/watch?v=0qOf7SX2CS4 Transcrição não disponível --- ### Learnings From the Hive: Gustavo Montes de Oca at TEDxLondonBusinessSchool 2013 URL: https://www.youtube.com/watch?v=L_3RrfsgS48 Transcrição não disponível --- ### Three Insights About Choice Freedom: Simona Botti at TEDxLondonBusinessSchool 2013 URL: https://www.youtube.com/watch?v=3ZK86y6ED84 Idioma: en good afternoon I'm going to talk about the influence of freedom of choice and subjective well-being and to do so I would like to start with a personal study so I'm Italian as a mother guest from this slide accent that I carry with me which is much better than the German accent they've heard before us so we already start well anyway so when I left Italy to go to the United States to do my PhD one of the first pieces of mail that I found in my mailbox is this one it was a flyer that was asking me to choose my natural gas supplier now nobody in Italy and ever asked me to choose a natural gas supplier before I mean that gas was not a matter of choice you know and still my relationship with gas was pretty good now all of a sudden became a matter of choice and because I was asked to make a choice I was intended to make the best possible choice of natural gas supply ever made you know I would nail that choice I was a PhD student was not stupid so I agonized over this choice for a couple of days and in the end I did make a choice I choose a supplier which is the best supplier ever who knows my relationship with gas pretty much remained the same I would wake up in the morning make my splash so make a pulley on the stove turn on the gas gas would flow I would get an additional bubble at the end of the month so I don't know if I made the best choice but what I know for sure is that those two days of my life would have been so much happier if I didn't have to think about gas all the time now was that choice worth it that's the question I've been asking myself since and try to do some research and I would like to show with you some insights about this research so first of all don't get me wrong freedom of choice is a great thing and most of the time it's a great thing economists psychologists lay people agree that choice is a host of beneficial consequences both material and psychological because when we choose well we can select the option that we like the most or at least the option that we dislike the least and this way we can maximize our subjective well-being our satisfaction but the first insight from my research is that choice is not always in necessarily a good thing and there are situations in which in fact freedom of choice can decrease our happiness and satisfaction one of the situation is when the choices from among all undesirable options so we tested this idea which in a younger from Columbia University how we call participants the lab and we told them that they would taste one of four innovative young good flavors now the catch there is that all these younger flavors were pretty disgusting and the where sage tarragon chili powder and celery seeds believe me they are disgusting I tried them who repeatedly several times to ensure that they were really disgusting so now these participants will come to the lab half of the participants that we call the choosers were free to select one of these younger flavors to taste the other half which I would call the known choosers were imposed one of these younger flavors to taste at random by the experimenter so one would predict what the choosers on average are going to like the yoga that the tasted more are going to be more satisfied with the outcome of their choice because they have an advantage over the known choices they can select the least disgusting yogurts and in fact we found the opposite result we found the choosers on average liked the yolk less ate less yoga and were overall less satisfied with the outcome of the decision relative to the known choosers so we try to take this idea outside of the lab and into the real world and we thought what is a situation in which individuals have to choose from among all undesirable option and in this case freedom of choice would in fact decrease the subjective well-being the happiness and the satisfaction with the with the choice so one of this situation is when individuals have to choose among health treatments so with sheer anger and Christian or folly also a Columbia University we interviewed groups of parent two groups of parents American and French parents whose babies were put under life-sustaining treatment after birth for various problems so all these parents faced a certain point the terrible decision of either interrupting life-sustaining treatment risking the death of the baby or continuing life-sustaining treatment is can either death or severe neurological impairments both group of parents experienced the same terrible decision of interrupting the treatment and the same terrible consequence of losing the babies now there was one critical difference between these two groups is that because of differences in the medical decision-making system across the two countries the American parents made this decision by themselves they were free of making this decision while the French parent had this decision made for them by the doctors and what we found is that the American parents who chose suffered much more than the French parents they had much more problems in coping with the death of the babies overall experience much more negative emotions and much more difficulties in life so the first inside of my research is that choice freedom does not always improve subjective well-being especially in the case when choice is made from among all undecidable options then in that case actually freedom of choice decreases happiness satisfaction and well-being now freedom of choice has an influence positive or negative in our well-being because it makes us feel in control of our action and responsible for the outcome of these actions so if you experience something good and you chose it you credit yourself for that and so you rejoice even more if you spin in something but and you chose if you blame yourself for that so you suffer even more as in the cases I've just shown you before this means though that if the act of choosing is not accompanied by a sense of control and responsibility then choosing becomes very similar to not choose him so let me show you this example imagine that you have to choose one of these four coffees these are actually real descriptions of coffees so you're a chooser you want to make the best choice you want to pick the coffee that you like the most it's kind of difficult to understand which one you're gonna like the most I mean do you like gutsy richness more than slightly earthiness or do you like nutty earthiness more than unusual death who knows right if you pick one of these coffees and ends up to be good can you really create it yourself and rejoice for this choice and if it ends up to be mad and you really blame yourself and suffer for that choice so many times as as choosers we are confronted by options and we really do not understand what is the relative quality what is the difference in the relative qualities between these options either because the information we are given is not diagnostic or because we are not expert enough in understanding this information so when it is difficult for us to discriminate among the choice option in front of us it is also difficult to feel in control of our choices and responsible for the outcome of that choice so again we tested in the lab with and McGill my advisor at the University of Chicago we asked participants to come to the lab and we told them that I would taste one of four different coffees and we describe this different coffees you know where there was variant agnostic very similar to the descriptions I just show you before again half of the participants the choosers would read the description and select one of the coffee so taste the other half would eat the same description but did not choose there were imposed one of the coffee to taste by the experimenter and what we found that there was no difference in how much they liked the coffees and I'll satisfy the word for the decision between these two groups because even if the choice has had the advantage of choosing that one coffee that I thought it was the best that didn't feel in control of this decision and they didn't feel responsible for the outcome of the decision so they didn't feel any differences in satisfaction you will being relative to their own choosers so the southern inside here is that choice freedom inference is subjective well-being when and only when it is associated with control and responsibility now the third inside is that even though sometimes choose it makes us feel worse off relative to not choosing and even if other times choosing a new choosing is exactly the same thing in terms of subjective well-being we still obsess on choosing we still insist on making these choices why so because she also the University of Chicago we thought that it is because we overestimate the benefit of choosing our ability to pick this best option and we underestimate the costs of choosing which are cognitive costs it takes a lot of effort emotional cost you regret all the choices that you do not make and also put tunity cost you know if you're choosing you cannot do something else so again inspiration came from one personal story as a PhD student so life as a PhD student is not very good not very happy so I I had to take an exam cognitive psychology so I walk in the exam and the teacher gave us a pool of questions but she told us that we had to answer on a subset of this question so we were free to choose what questions to answer so what did I do I spent all the test time pretty much choosing what questions to answer and I didn't have any time left to actually answering the question that I chose and you may understand that the tests didn't go very well and I switched to social psychology instead I thought that was better so we thought to test this in the lab to see whether I'm the only weirdo out there of there are other people that really underestimate the cost of choosing so we call participants to the lab we told them look you have to do math test and this must test math test you have a pool of questions but you're gonna answer only a subset of this pool of questions half the participants the choosers were free to select the subset of questions to answer half of the participants the known choices were given the subset of question to answer by us by the experimenter we told all the participants that the score was based on two elements one how many questions I got correctly and two how much time the Spang taking the test so the longer the time taking the test the more their score would be negatively affected so what happened these are the results the choosers the red bar actually performed worse than the known choosers did worse at the past and the non choosers mostly because that took too long taking this test and lots of felt worse than the known chooser when we asked them how did you feel while taking this test they say like a very good now after taking the test before knowing the result we told all participants that there were these two groups in the study the choosers and the known choosers and we asked participants to predict who did better at the test who felt better at the test and also we asked them if you had to take this test again in which of these two groups would you like to be the choosers or the non choosers and both choosers and non choosers had the same response they predicted the choosers to perform better at the test the choosers to feel better while taking the test and I would want it to be choosers if their to take the test again they were wrong right the chooser did not perform well did not felt better but when we asked why do you think all these good things happened to choosers the said because the choosers can pick the best easiest question to answer they completely discounted the cost that was attached to this choice which in this case was a time cost that import of course and they were well aware of the fact that there was this time cost but a discounted it and they overestimated the ability to pick is it questions to answer so this is the third inside the regardless of the fact of choice freedom and subjective well-being people insist and obsessed on choosing so three main insights the first one is that choice freedom does not always improve subjective well-being sometimes in decreases subjective well-being sometimes there is no difference between choosers and own choices and subjective well-being the second one is that choice freedom influences subjective well-being when it is associated with control and responsibility and only when it is associated control or responsibility otherwise even if you are chosen you feel like a known chooser and finally regardless of the effect of choice freedom on subjective well-being people want to choose so as consumer and as citizens we are surrounded by calls to make choices that in the past were made for us by other people you know marketers public policy makers experts so to the marketers in the public policymakers in the room the idea here is that maybe choice should not be considered as a blanket solution for all problems and maybe they should consider when the costs attached to choice overcome overwhelm the benefits of choice and so just pushing choice in the hands of the customers or or the citizens not necessarily solve their problems and for all of us consumers and cities and I think the idea here is that maybe next time then you feel this urge of choosing just to relax okay so take it easy embrace what you have and think about it like maybe this is not a terrible scenario my take is that freedom of choice is freedom of choosing but it's also freedom not to choose to decide when you do not want to choose because I think that the risk out there is that we spend a lot of energy and effort and resources making all these little choices and feel all empowered and in control because of these choices like my natural gas supplier and in fact there are big choices big decisions out there that would really make difference in our life in our well-being and we just simply ignore them because we're too busy choosing and thank you you --- ### Redressing the Fashion Industry: Orsola de Castro at TEDxLondonBusinessSchool 2013 URL: https://www.youtube.com/watch?v=1mbqwOK9kNM Transcrição não disponível --- ### Audience Participation in the Media & the Loss of Mystique:Stuart Kirk at TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=q0klVtb0cZM Transcrição não disponível --- ### TEDxLondonBusinessSchool 2012 Highlights URL: https://www.youtube.com/watch?v=oeMSOE0Gf7E Transcrição não disponível --- ### Classical architecture in modern times: G.S. Smith & F. Terry at TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=FgMOSVyjgQY Transcrição não disponível --- ### TEDxLondonBusinessSchool 2012 - Pancham Gajjar - Bharatanatyam Dance: Living Stories URL: https://www.youtube.com/watch?v=Duzr01VZfLc Transcrição não disponível --- ### TEDxLondonBusinessSchool 2012 - Mark Johnson - What I know about life and the London rioters URL: https://www.youtube.com/watch?v=xsTH6-o9QWA Transcrição não disponível --- ### TEDxLondonBusinessSchool 2012 - Jana Sievers - Mobile advertising reconnects with consumers URL: https://www.youtube.com/watch?v=Wc5UWZilsTg Transcrição não disponível --- ### TEDxLondonBusinessSchool 2012 - Nick D'Aloissio - A new way of consuming information URL: https://www.youtube.com/watch?v=21mC7FD2ouU Transcrição não disponível --- ### TEDxLondonBusinessSchool 2012 - Rajal Pitroda - Bollywood and new beginnings URL: https://www.youtube.com/watch?v=p9HPUiEdEj0 Transcrição não disponível --- ### TEDxLondonBusinessSchool 2012 - Nadeem Shaikh - Our financial future, digitized URL: https://www.youtube.com/watch?v=WmNyI0ZMszU Transcrição não disponível --- ### TEDxLondonBusinessSchool 2012 - Lynda Gratton - How to be ready for your future, now URL: https://www.youtube.com/watch?v=VbZ3eKbFi3g Transcrição não disponível --- ### TEDxLondonBusinessSchool 2012 - James Walker - Regeneration stories URL: https://www.youtube.com/watch?v=hXpXKVDBhGU Transcrição não disponível --- ### TEDxLondonBusinessSchool 2012 - Sonia Medina - Energy: Africa's hidden power URL: https://www.youtube.com/watch?v=Nv6Xx2LB-y4 Transcrição não disponível --- ### Embracing Your Genomic Self: James Lu at TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=kYKQqlXv3ZQ Transcrição não disponível --- ### TEDxLondonBusinessSchool 2012 - Nirmalya Kumar - India's new entrepreneurs URL: https://www.youtube.com/watch?v=JOywloqHW48 Transcrição não disponível --- ### What finance and business can do now | Lydia Prieg | TEDxLondonBusinessSchool URL: https://www.youtube.com/watch?v=ZhDgwrKSBWQ Transcrição não disponível --- ### TEDxLondonBusinessSchool 2012 - Riley Senft - Running against cancer URL: https://www.youtube.com/watch?v=UVqoIgh7bcw Idioma: pt Tradutor: Sophia Bento Revisor: Wanderley Jesus Oi, sou o Riley. Sou um anestesista de Vancouver, e no verão passado percorri o Canadá. A minha história começa em 2007 quando meu pai foi diagnosticado com câncer de próstata. Ele fez uma cirurgia para tirar a próstata na primavera de 2008. Pouco tempo depois, meu avô morreu de câncer de próstata, e em 6 meses, dois de meus melhores amigos foram diagnosticados com a doença. Dezoito meses depois, o câncer do meu pai voltou. Num espaço de tempo de dois, dois anos e meio, o câncer de próstata se jogou na minha vida, e se tornou boa parte dela. Não era o que eu esperava, não tinha ouvido falar muito dele, e tinha algo que sentia, queria combater essa doença e conscientizar as pessoas sobre ela. O câncer de próstata não afeta só a minha família, e como devem saber, é um câncer bem comum. Na verdade, um em cada seis homens terá câncer de próstata. É mais comum que o câncer de mama. As pessoas que tiverem, nessa sala deve haver umas 300 pessoas, Se 150 do total for homem, vinte e cinco de vocês terão câncer de próstata. Desses 25, quatro morrerão disso. E os que não morrerem, não escapam por completo, a cirurgia e o tratamento do câncer de próstata podem trazer complicações desvastadoras como impotência, incontinência urinária e depressão. É claro que não afeta apenas os homens, todas as mulheres que estão aqui têm pais, irmãos, filhos, é algo que afeta toda a família. Decidi tomar uma atitude a esse respeito, e correr pelo Canadá foi a melhor ideia que tive para poder conscientizar as pessoas. Em maio de 2011, parti de uma ilha pequena que pode ser vista do lado direito do mapa; que se chama Cabo da Esperança é o ponto mais oriental da América do Norte. Corri 70 km por dia durante 5 meses para chegar a Vancouver. Se usarmos a Europa como base, é como correr de Londres até Moscou, e correr tudo de volta. (Risos) e depois correr 600 km em direção ao norte até Edimburgo. Foi uma corrida e tanto, mas só a corrida não seria suficiente, precisava que as pessoas soubessem do que eu estava fazendo. Criei uma instituição de caridade "Step into Action" para que os homens tomassem uma atitude e fizessem o teste de câncer. Tinhamos uma verba de um Centro de Pesquisa de Câncer de Próstata que foi um dos primeiros centros de pesquisa de câncer de próstata no mundo, mas isso não era o bastante para que ficássemos conhecidos. Assim como todo mundo, precisávamos de um bom slogan. Uma das dificuldades do câncer de próstata é fazer um homem ir ao médico quando ele está saudável e sem apresentar sintomas. Se tentar levá-lo ao médico e disser que fará um exame de próstata (Risos) fica mais difícil ainda. Foi pensando nisso, que chegamos ao slogan: "Um dedo pode salvar sua vida." (Risos) Passei o último verão dando dedo para o câncer de próstata. (Risos) Criamos todos os materias de propaganda possíveis, distribuímos cartões com informações, criamos gravatas, broches e pulseiras. Também fizemos crachás e buttons. Fomos a todos os jornais, programas de TV e rádio que nos receberiam. Fizemos de tudo para conscientizar as pessoas. E o que começou como uma campanha de conscientização, se tornou a maior aventura da minha vida. Quando comecei, não sabia o que esperar mas assim que o projeto foi crescendo foi ficando ainda melhor. Conheci milhares de sobreviventes do câncer de próstata, o que foi ótimo para a minha psique. Eu pude fazer a minha parte... Adoro esportes e pude participar dos shows que acontecem no intervalo de jogos de futebol americano, e nos jogos de hóquei, e com essa mídia conseguimos atingir centenas de milhares de homens. Com esse estímulo, na chegada à Vancouver, minha cidade natal, tinha polícia e escolta de bombeiros, e eu achei o máximo. (Risos) Enquanto eu corria por Vancouver, a Pira Olímipica foi reacesa, e no fim da corrida pulei no Oceano Pacífico, tinham 1200 crianças da escola que estudei Foi simplesmente incrível. Mas com certeza, não foi só uma experiência divertida. Foi extenuante e monótono; quando corremos de 7 a 8 horas por dia as músicas do iTunes acabam bem rápido. (Risos) E muitos fatores dificultaram a corrida, como as montanhas, que são muitas no Canadá. Vocês devem ter ouvido falar das Montanhas Rochosas. (Risos) Sem falar do calor e da umidade. Fazia uns 44°C com uma umidade de 80 a 90%, Eu tinha que torcer minha roupa a cada 2 ou 3 km. E tinha muito vento, me deslocava de leste a oeste, indo contra ele, e às vezes tinha que ficar atrás do carro para poder continuar correndo. E a fome, eu sempre tinha fome. (Risos) Mas o pior de tudo foram as bolhas. Não tinha muito tempo para treinar. Moro em Winnipeg e fazia uns -40°C no inverno enquanto eu treinava, o que não é muito adequado para corrida, e meus pés pagaram caro por isso. Tive bolhas todos os dias, até chegar a Calgary que fica a uns 5 mil km de distância. e esta foto foi tirada num hospital, depois de duas semanas de corrida, no qual tive que fazer uma pausa, enquanto me tratavam. As pessoas adoram estatísticas, aqui vão algumas para vocês. Eu corri 6,621 km e usei 8 pares de tênis. E ainda perdi uns 20kg, apesar de comer enquanto eu corria. Arrecadamos uns US$ 600 mil e essa quantia ainda está crescendo. No final, eu corria 70 km ao dia no máximo uns 80 km. Com uma velocidade de 5,5 a 6,5 m/km, levava de 7 a 8 horas por dia para terminar o percurso do dia. E aprendi muito durante essa corrida. Uma das lições que aprendi foi o poder da insensatez. Tive esta ideia de correr pelo Canadá e muita gente me disse que seria uma corrida muito longa e muito complicada logisticamente. Uma das citações que mais gosto é de Mark Twain, e estou parafraseando o que ele disse: "O homem sensato adapta-se ao mundo. O homem insensato insiste em tentar adaptar o mundo a ele mesmo. Sendo assim, qualquer progresso depende do homem insensato." Outra lição que aprendi foi o poder da inspiração. Se você tiver uma grande ideia as pessoas ficam empolgadas, e se elas se empolgarem com a sua causa, podem se tornar suas parceiras, assim você terá mais apoio e entusiasmo. Tentei montar uma equipe que fosse empolgada com o que eu fazia, a partir daí conseguimos patrocinadores para nos dar apoio e foi nesse momento que a campanha começou a dar certo. A terceira lição que aprendi foi o poder de uma equipe diversificada. Eu passava 8 horas do dia correndo, e o resto do tempo comendo ou dormindo. Eu não tinha tempo suficiente para promover a causa como queria. Mas o meu gerente de campanha era ótimo em criar coisas do tipo: "Um dedo pode salvar sua vida", e meu gerente de turnê era implacável e sempre animava todo mundo. Ele me dava sanduíches, apesar de serem os mesmos sanduíches todo dia, e dizia: "Adivinha? Hoje a alface está ao lado do tomate." (Risos) "Ontem estava perto do queijo." E minha família sempre me ajudava, me apoiava, arranjava patrocinadores e criava eventos. Minha última lição foi o poder de personalizar. Eu poderia ter ido de porta em porta: "Estou correndo pelo câncer de próstata e quero que você vá ao médico fazer o exame de câncer de próstata." E teria funcionado até certo ponto, mas teria sido um pouco mais difícil. Tentei colocar o foco em meu avô, meu pai, em mim mesmo, e depois no avô, no pai das pessoas, e até nelas mesmas, ou no homem de suas vidas. E desse jeito, achei que acabou tendo mais sucesso. Quando comecei a campanha, sonhava em correr e descobrir vários modos de conscientizar as pessoas. Tive que tirar as teias de aranha do meu sonho e realizá-lo aos poucos, mas acabou sendo uma experiência fantástica. Como eu disse antes, um em seis homens tem câncer de próstata, meu pai foi esse um entre os seis, meu avô também e há uma grande chance de que tanto eu quanto meu irmão seremos esse um entre os seis. Portanto, obrigado. (Aplausos) --- ### TEDxLondonBusinessSchool 2012 - Chris Coghlan - What micro entrepreneurs taught me URL: https://www.youtube.com/watch?v=K-CEqtGly0s Idioma: en [Music] [Applause] imagine the poorest billion people on Earth in the last 15 years 73% of them have experienced Civil War if their communities were filled with skilled entrepreneurs would this have happened conflict is far less likely to occur if you do not have Angry young men with no job nothing to lose and no hope two and a half years ago I started grow movement with Violet bingi this is varlet varlet is a young woman who lives in Uganda and runs all of our operations fulltime at grow Movement we believe in the economic empowerment of the people in the least developed countries on Earth we use remote volunteer Consultants everywhere to equip entrepreneurs in these communities with the skills they need to create employment and relieve poverty our volunteer Consultants are remote because they purely work over mobile phone they do not visit the entrepreneurs on the ground they're volunteers because they're not paid and they're Consultants because they offer business advice entrepreneurs are people in the poorest billion Who start small businesses to create employment and relieve poverty one thing that I've learned is that entrepreneurs in the poorest billion are amongst the most talented and hardworking people you can meet anywhere they have to be because of the obstacles they need to overcome this is Eustace one of our entrepreneurs in North Uganda an area that up until six years ago was devastated for decades by Civil War during the war usus worked as an agricultural specialist in the local Administration helping Farmers to keep farming despite the fighting but when the fighting was over he noticed un Aid convoys passing through the area on their way to sadan and that the aid workers wanted to buy fruit and vegetables so using his farming contacts youa started buying small quanti of fruit and vegetables from the farmers and selling them to the aid workers eventually he expanded this business to selling to local schools and hospitals and he was able to employ two of his friends so just by using very limited resources around him usus was able to create three jobs in a postconflict area but like many new entrepreneurs ess's capability and confidence can be dramatically enhanced with professional business business advice so Violet connected usus up with one of our volunteer Consultants thousands of miles away who gave usus the advice he needed to increase his business from three people to 11 all our volunteer consultant did was pick up the phone and talk they did this without visiting Uganda without donating any money beyond the cost of their calls without even putting on a tie to get ever they evaluated uses' business and they found that usus had low profit margins suppliers were unreliable but he had agricultural skills and a small piece of land so they looked into whether going into farming would help users to address these issues the volunteer consultant helped usus look at the different components of this such as the cost of the seed the cost of the Agricultural equipment compared to the revenues he'd get from selling the fruit and vegetables that he would grow the plan looked promising so they put into practice a small pilot of four crops which succeeded this then gave Eustace the confidence to take out a loan and create his farm this is Eustace on his farm with one of his team 6 months later usus reported back to varlet that his profits had increased 50% and had' been able to employ eight more people just from the advice he' received over mobile phone this is usess and violet with some of the eight people that that had livelihoods created for them as a result of this advice and Us's Vision together with their dependents as potentially 40 people whose livelihoods have directly increased as a result of advice over mobile phone every single person was directly affected by the conflict this week varlet and her team of entrepreneurs and volunteer Consultants work to improve the livelihoods of two and a half thousand people like this to do this this cost $400 in total we believe the best people to lead development are the talented people in the local communities ourselves themselves because they have the local knowledge and they know where the advice is needed most so both of our professional staff Viet and Steiner are two young women in Uganda who together manage 100 volunteer Consultants at once who each donate two hours of their time a week and pay for the cost of their mobile phone calls which is about 15 cents a minute so only significant costs are the salaries and office rent of our local staff this is how we cut the cost of business advice by over 95% and this is the first model that we're aware of that's low cost enough to provide business advice at scale to entrepreneurs in the poorest billion I am a volunteer with grow movement I'm also an Emerging Markets hedge fund manager every day I take investment decisions worth millions of dollars in companies on the other side of the world over the phone I realized that if I can invest in these compan companes then I can also advise an entrepreneur over the phone and if I can advise then so can skilled business people everywhere every person in this room with five years business experience and a telephone is capable of doing this so this is an unused and potentially unlimited resource to economically empower the poorest people on earth so where do our volunteer Consultants come from well we're currently working in Uganda and we have pilots in Rwanda and Malawi where we're expanding later this year we have volunteer Consultants firstly in all three countries skilled business people sharing their knowledge in the local community secondly we have volunteer Consultants across the rest of Africa from it salespeople in Egypt to accountants in South Africa and bench capitalist in Nigeria all advising into Uganda Rwanda and Malawi finally in the last 2 and a half years 200 people in 47 countries from every major culture on the planet have come together to volunteer with grow movement this Multicultural aspect is a critical part of what we do we deliberately mix as many cultures together as possible in 2006 I was working with the European Union as an election monitor in the Congo this is a civil S election poster I saw at the time calling for no more war in the Congo and the country to unite at the time I was frustrated because every person I interviewed about the election was obsessed with the ethnicity of the two presidential candidates that's all they seem to care about the war in the Congo lingers on today five million people have died wholesale rape and Massacre of different ethnic groups has occurred on a massive scale later I realized that the people I met were not filled with irrational hatred but rational fear they were right the ethnicity of the presidential candidates was the most important election issue because potentially their lives depended on it significantly Us's consultant is Indian and many ugandans have a negative attitude towards Indians due to historical animosities yet India is the third largest source of our volunteer consultants and many of our entrepreneurs have reported back to varlet how inspired they are to discover that Indians are kind and generous people ready to dedicate their skills to serve Uganda this works both ways one of our Chinese Consultants told Violet at the beginning of the scheme how she had assumed that all Africans are lazy but by the end of the scheme she's amazed to discover that her entrepreneur was the most determined and hardworking person she ever spoken to in her life Violet and I started grow movement together because we believe the struggle of the poorest billion to overcome poverty is the defining moral issue of our time entrepreneurs in these communities have all the talent and determination they require to win the struggle one person on the other side of the world can transfer the knowledge and entrepreneur needs over mobile phone and every person working together across cultures towards the greater good can learn from each other The Outsiders are not their enemies but their friends this is what Violet and I have learned together at grow movement and this is how both of us have found Hope [Applause] --- ### TEDxLondonBusinessSchool 2012 - Angela Knight - The financial sector's role in rebuilding URL: https://www.youtube.com/watch?v=sOhoMNtIuhg Transcrição não disponível --- ### TEDxLondonBusinessSchool 2012: Regenerate URL: https://www.youtube.com/watch?v=ta3LH5PilXU Transcrição não disponível --- ### TEDxLondonBusinessSchool - Suzanne Lee - BioCouture URL: https://www.youtube.com/watch?v=J6lfnX62Pq8 Transcrição não disponível --- ### TEDxLondonBusinessSchool - Spencer Hyman - Disrupting the Arts World URL: https://www.youtube.com/watch?v=jHBOywMfVkM Transcrição não disponível --- ### TEDxLondonBusinessSchool - Nader Tavassoli - Disruptive Marketing & the Cost of Irrelevance URL: https://www.youtube.com/watch?v=Oy9TdBu-vYQ Transcrição não disponível --- ### TEDxLondonBusinessSchool - Matias Hancke - Insights on Contemporary Music URL: https://www.youtube.com/watch?v=AdB8wEo8GZw Transcrição não disponível --- ### TEDxLondonBusinessSchool - Holly Mccartney - Women in Hip Hop URL: https://www.youtube.com/watch?v=3TnLGxCN-5Q Transcrição não disponível --- ### TEDxLondonBusinessSchool - Nuno Mendes - My Life as a Traveller URL: https://www.youtube.com/watch?v=-FlBF9XpJpY Transcrição não disponível --- ### TEDxLondonBusinessSchool - Dr. Shamus Husheer - Healthcare & The Fertility Market URL: https://www.youtube.com/watch?v=FIYG9DCy6zY Transcrição não disponível --- ### TEDxLondonBusinessSchool - Kevin Eyres - Talent & Social Networks URL: https://www.youtube.com/watch?v=BwSHHEikbEA Transcrição não disponível --- ### TEDxLondonBusinessSchool - Luke Dowdney - Real Strength: Transforming Communities URL: https://www.youtube.com/watch?v=Sp986A0VYSg Transcrição não disponível --- ### TEDxLondonBusinessSchool - Dominic Campbell - Politics & Community Engagement URL: https://www.youtube.com/watch?v=y-MouhCXay4 Transcrição não disponível --- ### TEDxLondonBusinessSchool - Tom Hulme - How Disruptors are Designing for the Future URL: https://www.youtube.com/watch?v=D43H2QvuMl0 Transcrição não disponível --- ### TEDxLondonBusinessSchool - Andy Stefanovich - The Museum Mentality URL: https://www.youtube.com/watch?v=J5IaEXXC4so Transcrição não disponível --- ### TEDxLondonBusinessSchool - Payal Patel - Financial Finish Line URL: https://www.youtube.com/watch?v=ADtp3VIMRRY Transcrição não disponível --- ### TEDxLondonBusinessSchool - Khaled Tawfik - Egypt URL: https://www.youtube.com/watch?v=XlHMWxvV72c Transcrição não disponível --- ### TEDxLondonBusinessSchool - Eduardo Crespo - Daily Disruptions URL: https://www.youtube.com/watch?v=ilss9ddnSKU Transcrição não disponível --- ### TEDxLondonBusinessSchool - Brian Forde- Rethinking Social Enterprise URL: https://www.youtube.com/watch?v=HeYEuNaxva4 Transcrição não disponível --- ### [Private video] URL: https://www.youtube.com/watch?v=g8LFCHWMFEE Transcrição não disponível ---