feat: refactor 30+ skills to Anthropic progressive disclosure pattern

- All SKILL.md files now <500 lines (avg reduction 69%)
- Detailed content extracted to references/ subdirectories
- Frontmatter standardised: only name + description (Anthropic standard)
- New skills: brand-guidelines, spec-coauthor, report-templates, skill-creator
- Design skills: anti-slop guidelines, premium-proposals reference
- Removed non-standard frontmatter fields (triggers, version, author, category)

Plugins affected: infraestrutura, marketing, dev-tools, crm-ops, gestao,
core-tools, negocio, perfex-dev, wordpress, design-media

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

marketing/skills/lead-approach/SKILL.md

@@ -1,62 +1,37 @@
 ---
 name: lead-approach
-description: >
-  Abordagem estratégica de leads com análise completa, estratégia de proposta e primeiro contacto. Lança agentes especializados em paralelo (marketing-planning-expert, sales-manager), consulta datasets Dify, cria documento proposta e actualiza CRM. Use when new lead to approach, abandoned lead recovery, or when user mentions "lead", "abordagem", "proposta", "estratégia comercial", "primeiro contacto".
-author: Descomplicar® Crescimento Digital
-version: 1.1.0
-quality_score: 80
-user_invocable: true
-category: business
-tags: [leads, sales, strategy, approach, marketing, crm, agents, parallel-execution]
-desk_task: 1475
-desk_project: 65
-allowed-tools: Read, Write, Bash, mcp__desk-crm-v3, mcp__dify-kb, WebFetch
-mcps: desk-crm-v3, dify-kb
-agents:
-  - name: marketing-planning-expert
-    usage: Strategy, packages, differentiation
-  - name: sales-manager
-    usage: Approach, templates, follow-up
-datasets:
-  - id: c1ec779f-4cb1-4ecf-ba11-6b39b93d4e24
-    name: Marketing Digital
-    priority: 1
-    usage: Lead generation strategies, funnel
-  - id: a7ba6005-517c-41ab-ac5e-da1c1a1c62ef
-    name: Vendas
-    priority: 1
-    usage: Sales techniques, objection handling
-  - id: bd65f36e-6004-4584-b478-129b2c21b4d2
-    name: Serviços Descomplicar
-    priority: 1
-    usage: Packages, pricing
-  - id: c8489151-de94-42b2-8cee-c0b961cfac6d
-    name: Websites
-    priority: 2
-    usage: Website features
-dependencies:
-  skills: [orcamento]
-  mcps: [desk-crm-v3, dify-kb]
-  agents: [marketing-planning-expert, sales-manager]
-triggers:
-  - "User mentions 'lead', 'abordagem', 'approach'"
-  - "New lead to process"
-  - "Abandoned lead recovery"
-  - "User says 'estratégia comercial', 'proposta'"
-parallel_execution:
-  enabled: true
-  agents: [marketing-planning-expert, sales-manager]
-performance:
-  baseline_duration_ms: 1500000
-  target_duration_ms: 720000
-  last_run_duration_ms: null
-  success_rate: 0.90
+description: Abordagem estratégica de leads com análise completa, estratégia de proposta e primeiro contacto. Lança agentes especializados em paralelo, consulta datasets Dify, cria proposta e actualiza CRM.
 ---
 
 # Skill /lead-approach - Abordagem Estratégica de Leads
 
 Skill para analisar leads e criar estratégia de abordagem completa, usando agentes especializados e datasets Dify.
 
+## Contexto NotebookLM
+
+ANTES de executar, consultar notebooks para contexto especializado:
+
+| Notebook | ID | Consultar quando |
+|----------|-----|-----------------|
+| Copywriting e Persuasão | `7b8fec17` | Sempre |
+| Marketing Digital PT | `4c595973` | Para contexto do mercado PT |
+
+```
+mcp__notebooklm__notebook_query({
+  notebook_id: "7b8fec17-d34f-4e3f-a8c6-8231e51f6323",
+  query: "<adaptar ao contexto — ex: abordagem comercial, email primeiro contacto, persuasão>"
+})
+
+mcp__notebooklm__notebook_query({
+  notebook_id: "4c595973-ba10-420a-a3bf-e4389e424ad3",
+  query: "<adaptar — ex: mercado português, leads PME, estratégia digital PT>"
+})
+```
+
+Integrar insights do NotebookLM nas recomendações e decisões.
+
+---
+
 ## Quando Usar
 
 - Novo lead para abordar