Emanuel Almeida
6b3a6f2698
- All SKILL.md files now <500 lines (avg reduction 69%) - Detailed content extracted to references/ subdirectories - Frontmatter standardised: only name + description (Anthropic standard) - New skills: brand-guidelines, spec-coauthor, report-templates, skill-creator - Design skills: anti-slop guidelines, premium-proposals reference - Removed non-standard frontmatter fields (triggers, version, author, category) Plugins affected: infraestrutura, marketing, dev-tools, crm-ops, gestao, core-tools, negocio, perfex-dev, wordpress, design-media Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
165 lines
4.0 KiB
Markdown
165 lines
4.0 KiB
Markdown
---
|
|
name: product
|
|
description: Gestao de produto desde discovery ate execucao, usando frameworks como RICE, MoSCoW e Jobs-to-be-Done.
|
|
---
|
|
|
|
# Skill /product - Product Management & Planning
|
|
|
|
Skill especializada em gestao de produto, desde discovery ate execucao.
|
|
|
|
## Sintaxe
|
|
|
|
```
|
|
/product [operacao] [contexto]
|
|
```
|
|
|
|
**Operacoes:**
|
|
- `discovery` - Problem space, jobs-to-be-done, validation
|
|
- `prioritize` - RICE scoring, MoSCoW, value/effort matrix
|
|
- `roadmap` - Planeamento quadrimestral, epics, milestones
|
|
- `backlog` - User stories, acceptance criteria, refinement
|
|
- `sprint` - Sprint planning, capacity, DoD
|
|
|
|
## Quando Usar
|
|
|
|
- Planear novo produto ou feature
|
|
- Priorizar backlog com multiplas requests
|
|
- Criar roadmap trimestral/anual
|
|
- Refinar user stories
|
|
- Optimizar processo de produto
|
|
|
|
---
|
|
|
|
## Contexto NotebookLM
|
|
|
|
ANTES de executar, consultar notebooks:
|
|
|
|
```
|
|
mcp__notebooklm__notebook_query({
|
|
notebook_id: "79d43410-0e29-4be1-881d-84db6bdc239a",
|
|
query: "<adaptar ao contexto do pedido do utilizador>"
|
|
})
|
|
```
|
|
|
|
---
|
|
|
|
## Protocolo de Execucao
|
|
|
|
### 1. Product Discovery
|
|
|
|
**Jobs to be Done (JTBD):**
|
|
|
|
```
|
|
When [situacao]
|
|
I want to [motivacao]
|
|
So I can [outcome desejado]
|
|
```
|
|
|
|
**Validation Framework resumo:**
|
|
- **Desirability:** Users querem? (interviews, surveys, prototype tests)
|
|
- **Viability:** Negocio faz sentido? (TAM/SAM/SOM, unit economics, ROI > 3x)
|
|
- **Feasibility:** Conseguimos construir? (spike, dependencies, timeline)
|
|
|
|
Detalhes completos: [references/metricas-produto.md](references/metricas-produto.md)
|
|
|
|
### 2. Prioritization
|
|
|
|
**RICE Score (recomendado):**
|
|
|
|
```
|
|
Score = (Reach x Impact x Confidence) / Effort
|
|
```
|
|
|
|
Tambem disponivel: MoSCoW, Value vs Effort Matrix.
|
|
|
|
Detalhes e exemplos: [references/prioritization-frameworks.md](references/prioritization-frameworks.md)
|
|
|
|
### 3. Roadmap Planning
|
|
|
|
Template quadrimestral com themes, epics, milestones e success metrics.
|
|
|
|
Templates completos: [references/roadmap-sprint-templates.md](references/roadmap-sprint-templates.md)
|
|
|
|
### 4. User Stories
|
|
|
|
```
|
|
Como [role]
|
|
Quero [accao]
|
|
Para que [beneficio]
|
|
|
|
Given [contexto]
|
|
When [accao]
|
|
Then [resultado esperado]
|
|
```
|
|
|
|
Template completo com edge cases e DoD: [references/roadmap-sprint-templates.md](references/roadmap-sprint-templates.md)
|
|
|
|
### 5. Sprint Planning
|
|
|
|
Template de sprint (2 semanas) com capacity, committed stories, stretch goals e ceremonies.
|
|
|
|
Template: [references/roadmap-sprint-templates.md](references/roadmap-sprint-templates.md)
|
|
|
|
---
|
|
|
|
## Metricas de Produto
|
|
|
|
### AARRR Pirate Metrics
|
|
|
|
| Fase | Metrica | Target |
|
|
|------|---------|--------|
|
|
| Acquisition | Signups/semana | +20%/mes |
|
|
| Activation | Setup completo | > 40% |
|
|
| Retention | D7 retention | > 30% |
|
|
| Revenue | Conversion free->paid | > 3% |
|
|
| Referral | NPS | > 40 |
|
|
|
|
### Outcomes vs Outputs
|
|
|
|
```
|
|
ERRADO: "Lancar 10 features este trimestre"
|
|
CERTO: "Aumentar retention D30 de 20% para 35%"
|
|
```
|
|
|
|
Metricas detalhadas: [references/metricas-produto.md](references/metricas-produto.md)
|
|
|
|
---
|
|
|
|
## Exemplos de Uso
|
|
|
|
```
|
|
/product discovery -> Problem space + JTBD + validation + decision Build/No Build
|
|
/product prioritize -> Lista features + RICE scoring + ranking + export Desk
|
|
/product roadmap -> Objectivos Q1/Q2/Q3 + epics + milestones + success metrics
|
|
```
|
|
|
|
---
|
|
|
|
## Agentes Recomendados
|
|
|
|
```javascript
|
|
// Planeamento produto
|
|
Task({
|
|
subagent_type: "software-project-planner",
|
|
model: "sonnet",
|
|
prompt: "Create product roadmap Q1 2026. Focus: B2B SaaS collaboration tool."
|
|
});
|
|
|
|
// Research & validation
|
|
Task({
|
|
subagent_type: "research-analyst",
|
|
model: "sonnet",
|
|
prompt: "Analyse competitor features. Product: [X]. Competitors: [A, B, C]."
|
|
});
|
|
```
|
|
|
|
---
|
|
|
|
## Conteudo Detalhado
|
|
|
|
| Referencia | Conteudo |
|
|
|------------|----------|
|
|
| [references/prioritization-frameworks.md](references/prioritization-frameworks.md) | RICE scoring, MoSCoW, Value vs Effort matrix |
|
|
| [references/roadmap-sprint-templates.md](references/roadmap-sprint-templates.md) | Templates roadmap, user stories, sprint planning |
|
|
| [references/metricas-produto.md](references/metricas-produto.md) | AARRR, product health, validation framework, pain points |
|