Emanuel Almeida
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- All SKILL.md files now <500 lines (avg reduction 69%) - Detailed content extracted to references/ subdirectories - Frontmatter standardised: only name + description (Anthropic standard) - New skills: brand-guidelines, spec-coauthor, report-templates, skill-creator - Design skills: anti-slop guidelines, premium-proposals reference - Removed non-standard frontmatter fields (triggers, version, author, category) Plugins affected: infraestrutura, marketing, dev-tools, crm-ops, gestao, core-tools, negocio, perfex-dev, wordpress, design-media Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
129 lines
3.4 KiB
Markdown
129 lines
3.4 KiB
Markdown
---
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name: research
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description: Pesquisa profunda e analise competitiva usando frameworks como SWOT, Porter's Five Forces e PESTEL.
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---
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# Skill /research - Research e Competitive Analysis
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Skill especializada em pesquisa profunda e analise competitiva, usando frameworks como SWOT, Porter's Five Forces e PESTEL.
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## Sintaxe
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```
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/research [operacao] [contexto]
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```
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**Operacoes:**
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- `swot` - Analise SWOT (Strengths, Weaknesses, Opportunities, Threats)
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- `competitive` - Competitive analysis de concorrentes
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- `market` - Market research e sizing (TAM/SAM/SOM)
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- `pestel` - Analise macro-ambiental (Political, Economic, Social, Tech, Environmental, Legal)
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- `porter` - Porter's Five Forces
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- `due-diligence` - Due diligence completa (M&A, partnership, investment)
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## Quando Usar
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- Analise de mercado para novo produto
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- Competitive intelligence de concorrentes
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- Due diligence para aquisicao/parceria
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- Decisao estrategica (entrar num mercado, pivot)
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- Pitch deck para investidores
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---
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## Contexto NotebookLM
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ANTES de executar, consultar notebooks para contexto especializado:
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| Notebook | ID | Consultar quando |
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|----------|-----|-----------------|
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| Estrategia e Empreendedorismo | 79d43410 | Para contexto estrategico |
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```
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mcp__notebooklm__notebook_query({
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notebook_id: "79d43410-0e29-4be1-881d-84db6bdc239a",
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query: "<adaptar ao contexto do pedido do utilizador>"
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})
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```
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---
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## Protocolo de Execucao
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### 1. Definir Scope (SEMPRE comecar aqui)
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Usar Research Brief Template em: `references/recolha-dados-templates.md`
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### 2. Recolha de Dados
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Fontes primarias (entrevistas, surveys) e secundarias (relatorios, dados publicos, dados internos) detalhadas em: `references/recolha-dados-templates.md`
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### 3. Frameworks de Analise
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Templates completos para SWOT, Porter's Five Forces, PESTEL e Competitive Analysis em: `references/frameworks-analise.md`
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**Resumo dos frameworks:**
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| Framework | Quando usar | Foco |
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|-----------|-------------|------|
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| SWOT | Qualquer analise estrategica | Interno (S/W) + Externo (O/T) |
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| Porter | Avaliar atractividade industria | 5 forcas competitivas |
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| PESTEL | Analise macro-ambiental | 6 factores externos |
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| Competitive | Analisar concorrentes | Produto, pricing, GTM, feedback |
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### 4. Market Sizing (TAM/SAM/SOM)
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Template em: `references/recolha-dados-templates.md` (seccao Market Sizing)
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### 5. Synthesis e Reporting
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Executive Summary template em: `references/recolha-dados-templates.md` (seccao Executive Summary)
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---
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## MCPs Utilizados
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```
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mcp__web-fetch__* # Analise websites concorrentes
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mcp__notebooklm__notebook_query # Frameworks estrategicos
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mcp__google-workspace__* # Docs para reports
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```
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---
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## Exemplos de Uso
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### 1. Competitive Analysis
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```
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/research competitive "Concorrente X"
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-> Recolha dados (website, reviews, funding)
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-> Framework analise (SWOT vs nos)
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-> Report estruturado
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-> Export para Google Docs
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```
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### 2. Market Entry Decision
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```
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/research swot + pestel + porter
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-> Analise multi-framework
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-> Consulta NotebookLM (best practices)
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-> Risk assessment
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-> Recomendacao GO/NO-GO
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```
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### 3. Due Diligence Rapida
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```
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/research due-diligence "Empresa Y"
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-> Levantamento financeiro, equipa, produto
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-> Red flags check
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-> Valuation estimate
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-> Report executivo
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```
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---
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## References
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- `references/frameworks-analise.md` - Templates SWOT, Porter, PESTEL, Competitive Analysis
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- `references/recolha-dados-templates.md` - Fontes dados, Research Brief, TAM/SAM/SOM, Executive Summary
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