Emanuel Almeida
6b3a6f2698
- All SKILL.md files now <500 lines (avg reduction 69%) - Detailed content extracted to references/ subdirectories - Frontmatter standardised: only name + description (Anthropic standard) - New skills: brand-guidelines, spec-coauthor, report-templates, skill-creator - Design skills: anti-slop guidelines, premium-proposals reference - Removed non-standard frontmatter fields (triggers, version, author, category) Plugins affected: infraestrutura, marketing, dev-tools, crm-ops, gestao, core-tools, negocio, perfex-dev, wordpress, design-media Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
64 lines
2.0 KiB
Markdown
64 lines
2.0 KiB
Markdown
# SaaS - Metricas e KPIs
|
|
|
|
## Receita
|
|
|
|
| Metrica | Formula | Target |
|
|
|---------|---------|--------|
|
|
| **MRR** | Monthly Recurring Revenue | Crescimento mes/mes |
|
|
| **ARR** | MRR x 12 | > 100kEUR para sustainable |
|
|
| **ARPU** | MRR / Total customers | Sector-dependent |
|
|
| **NRR** | (MRR inicio + expansion - churn - contraction) / MRR inicio | > 100% |
|
|
|
|
## Crescimento
|
|
|
|
| Metrica | Formula | Target |
|
|
|---------|---------|--------|
|
|
| **New MRR** | Novos clientes x preco medio | +20%/mes (early) |
|
|
| **Expansion MRR** | Upsells + Add-ons | > 10% do MRR |
|
|
| **Churn MRR** | Cancelamentos valor | < 5%/mes |
|
|
|
|
## Aquisicao
|
|
|
|
| Metrica | Formula | Target |
|
|
|---------|---------|--------|
|
|
| **CAC** | Custo marketing+sales / Novos clientes | < 1/3 LTV |
|
|
| **LTV** | ARPU x (1 / Churn Rate) - CAC | > 3x CAC |
|
|
| **Payback Period** | CAC / ARPU | < 12 meses |
|
|
|
|
## Produto
|
|
|
|
| Metrica | Target |
|
|
|---------|--------|
|
|
| **Activation Rate** | > 40% (signup -> aha moment) |
|
|
| **DAU/MAU** | > 20% (stickiness) |
|
|
| **Time to Value** | < 10 minutos |
|
|
| **Feature Adoption** | > 30% users usam feature nova (30 dias) |
|
|
|
|
## Retencao
|
|
|
|
| Metrica | Formula | Target |
|
|
|---------|---------|--------|
|
|
| **Logo Churn** | Clientes cancelaram / Total | < 5%/mes |
|
|
| **Revenue Churn** | MRR perdido / MRR total | < 5%/mes |
|
|
| **Cohort Retention** | Clientes mes X activos em X+6 | > 50% |
|
|
|
|
## Onboarding Flow (Time-to-Value)
|
|
|
|
Objectivo: Levar user de signup a "aha moment" em < 5 minutos.
|
|
|
|
```
|
|
1. SIGNUP - Email + Password (ou OAuth Google) - < 30 segundos
|
|
2. WELCOME - Video 30s: "O que vais conseguir" - Skip disponivel
|
|
3. QUICK SETUP - 3-5 campos essenciais - < 2 minutos
|
|
4. FIRST ACTION - Criar primeiro item com template pre-preenchido - < 2 minutos
|
|
5. AHA MOMENT - Ver resultado imediato (export, share, etc)
|
|
6. NEXT STEPS - Checklist guiada: "3 passos para dominar"
|
|
```
|
|
|
|
Metricas de Onboarding:
|
|
- Signup -> Email verified: > 80%
|
|
- Email verified -> Setup complete: > 60%
|
|
- Setup -> First action: > 70%
|
|
- First action -> Aha moment: > 90%
|
|
- Activation rate (signup -> aha): > 40%
|