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claude-plugins/negocio/skills/saas/references/metricas-kpis.md
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ealmeida 6b3a6f2698 feat: refactor 30+ skills to Anthropic progressive disclosure pattern 
- All SKILL.md files now <500 lines (avg reduction 69%)
- Detailed content extracted to references/ subdirectories
- Frontmatter standardised: only name + description (Anthropic standard)
- New skills: brand-guidelines, spec-coauthor, report-templates, skill-creator
- Design skills: anti-slop guidelines, premium-proposals reference
- Removed non-standard frontmatter fields (triggers, version, author, category)

Plugins affected: infraestrutura, marketing, dev-tools, crm-ops, gestao,
core-tools, negocio, perfex-dev, wordpress, design-media

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-12 15:05:03 +00:00

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SaaS - Metricas e KPIs

Receita

Metrica Formula Target
MRR Monthly Recurring Revenue Crescimento mes/mes
ARR MRR x 12 > 100kEUR para sustainable
ARPU MRR / Total customers Sector-dependent
NRR (MRR inicio + expansion - churn - contraction) / MRR inicio > 100%

Crescimento

Metrica Formula Target
New MRR Novos clientes x preco medio +20%/mes (early)
Expansion MRR Upsells + Add-ons > 10% do MRR
Churn MRR Cancelamentos valor < 5%/mes

Aquisicao

Metrica Formula Target
CAC Custo marketing+sales / Novos clientes < 1/3 LTV
LTV ARPU x (1 / Churn Rate) - CAC > 3x CAC
Payback Period CAC / ARPU < 12 meses

Produto

Metrica Target
Activation Rate > 40% (signup -> aha moment)
DAU/MAU > 20% (stickiness)
Time to Value < 10 minutos
Feature Adoption > 30% users usam feature nova (30 dias)

Retencao

Metrica Formula Target
Logo Churn Clientes cancelaram / Total < 5%/mes
Revenue Churn MRR perdido / MRR total < 5%/mes
Cohort Retention Clientes mes X activos em X+6 > 50%

Onboarding Flow (Time-to-Value)

Objectivo: Levar user de signup a "aha moment" em < 5 minutos.

1. SIGNUP - Email + Password (ou OAuth Google) - < 30 segundos
2. WELCOME - Video 30s: "O que vais conseguir" - Skip disponivel
3. QUICK SETUP - 3-5 campos essenciais - < 2 minutos
4. FIRST ACTION - Criar primeiro item com template pre-preenchido - < 2 minutos
5. AHA MOMENT - Ver resultado imediato (export, share, etc)
6. NEXT STEPS - Checklist guiada: "3 passos para dominar"

Metricas de Onboarding:

  • Signup -> Email verified: > 80%
  • Email verified -> Setup complete: > 60%
  • Setup -> First action: > 70%
  • First action -> Aha moment: > 90%
  • Activation rate (signup -> aha): > 40%
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