Files
claude-plugins/negocio/skills/product/SKILL.md
Emanuel Almeida 6b3a6f2698 feat: refactor 30+ skills to Anthropic progressive disclosure pattern
- All SKILL.md files now <500 lines (avg reduction 69%)
- Detailed content extracted to references/ subdirectories
- Frontmatter standardised: only name + description (Anthropic standard)
- New skills: brand-guidelines, spec-coauthor, report-templates, skill-creator
- Design skills: anti-slop guidelines, premium-proposals reference
- Removed non-standard frontmatter fields (triggers, version, author, category)

Plugins affected: infraestrutura, marketing, dev-tools, crm-ops, gestao,
core-tools, negocio, perfex-dev, wordpress, design-media

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-03-12 15:05:03 +00:00

4.0 KiB

name, description
name description
product Gestao de produto desde discovery ate execucao, usando frameworks como RICE, MoSCoW e Jobs-to-be-Done.

Skill /product - Product Management & Planning

Skill especializada em gestao de produto, desde discovery ate execucao.

Sintaxe

/product [operacao] [contexto]

Operacoes:

  • discovery - Problem space, jobs-to-be-done, validation
  • prioritize - RICE scoring, MoSCoW, value/effort matrix
  • roadmap - Planeamento quadrimestral, epics, milestones
  • backlog - User stories, acceptance criteria, refinement
  • sprint - Sprint planning, capacity, DoD

Quando Usar

  • Planear novo produto ou feature
  • Priorizar backlog com multiplas requests
  • Criar roadmap trimestral/anual
  • Refinar user stories
  • Optimizar processo de produto

Contexto NotebookLM

ANTES de executar, consultar notebooks:

mcp__notebooklm__notebook_query({
  notebook_id: "79d43410-0e29-4be1-881d-84db6bdc239a",
  query: "<adaptar ao contexto do pedido do utilizador>"
})

Protocolo de Execucao

1. Product Discovery

Jobs to be Done (JTBD):

When [situacao]
I want to [motivacao]
So I can [outcome desejado]

Validation Framework resumo:

  • Desirability: Users querem? (interviews, surveys, prototype tests)
  • Viability: Negocio faz sentido? (TAM/SAM/SOM, unit economics, ROI > 3x)
  • Feasibility: Conseguimos construir? (spike, dependencies, timeline)

Detalhes completos: references/metricas-produto.md

2. Prioritization

RICE Score (recomendado):

Score = (Reach x Impact x Confidence) / Effort

Tambem disponivel: MoSCoW, Value vs Effort Matrix.

Detalhes e exemplos: references/prioritization-frameworks.md

3. Roadmap Planning

Template quadrimestral com themes, epics, milestones e success metrics.

Templates completos: references/roadmap-sprint-templates.md

4. User Stories

Como [role]
Quero [accao]
Para que [beneficio]

Given [contexto]
When [accao]
Then [resultado esperado]

Template completo com edge cases e DoD: references/roadmap-sprint-templates.md

5. Sprint Planning

Template de sprint (2 semanas) com capacity, committed stories, stretch goals e ceremonies.

Template: references/roadmap-sprint-templates.md


Metricas de Produto

AARRR Pirate Metrics

Fase Metrica Target
Acquisition Signups/semana +20%/mes
Activation Setup completo > 40%
Retention D7 retention > 30%
Revenue Conversion free->paid > 3%
Referral NPS > 40

Outcomes vs Outputs

ERRADO: "Lancar 10 features este trimestre"
CERTO:  "Aumentar retention D30 de 20% para 35%"

Metricas detalhadas: references/metricas-produto.md


Exemplos de Uso

/product discovery   -> Problem space + JTBD + validation + decision Build/No Build
/product prioritize  -> Lista features + RICE scoring + ranking + export Desk
/product roadmap     -> Objectivos Q1/Q2/Q3 + epics + milestones + success metrics

Agentes Recomendados

// Planeamento produto
Task({
  subagent_type: "software-project-planner",
  model: "sonnet",
  prompt: "Create product roadmap Q1 2026. Focus: B2B SaaS collaboration tool."
});

// Research & validation
Task({
  subagent_type: "research-analyst",
  model: "sonnet",
  prompt: "Analyse competitor features. Product: [X]. Competitors: [A, B, C]."
});

Conteudo Detalhado

Referencia Conteudo
references/prioritization-frameworks.md RICE scoring, MoSCoW, Value vs Effort matrix
references/roadmap-sprint-templates.md Templates roadmap, user stories, sprint planning
references/metricas-produto.md AARRR, product health, validation framework, pain points